GETTING ACTIVE WITH KFC MINI-CRICKET AND WAYNE PARNELL

As part of the KFC Mini-Cricket campaign to get children from across South Africa leading active and balanced lifestyles, Wayne Parnell held an exclusive KFC Mini-Cricket coaching session with youngsters from Kingswood College, Grahamstown today.

This once-in-a-lifetime opportunity came courtesy of Bekithemba Ngulube, a former pupil at the school, who won the prize after his name was drawn from thousands of entries in a competition held earlier this year.

“This is our third year of involvement in KFC Mini-Cricket and events such as today reflect the extent to which the youth have embraced the sport. We are proud to be able to bring a well-respected player to hold a hands-on coaching session with these boys,” says Lauren Turnbull, CSI and Sponsorship Manager at KFC South Africa.

The 2011/12 season saw the programme grow by 20% in numbers, resulting in more than 100 000 kids being actively involved. This season, KFC Mini-Cricket festivals started in September and will run until March, with children from all 16 of the cricket provinces getting a taste of the action. The provincial cricket unions have also committed to having some of their senior players at the festivals to give some invaluable hands-on tips to the children.

The focus this season will also be the KFC Mini-Cricket kids ambassador search which will get kids encouraging other kids to join the programme and for kids already in the programme to play more frequently. Auditions will be held at all festivals.

“Cricket is such a wonderful way to get children outside and active. And it is one of those sports you can play virtually anywhere. From their backyard to the beach, the children will find a way to play the game,” said Wayne Parnell, Proteas left-arm medium-fast bowler.

 

 

 

GET INTO ACTION, GET INTO KFC MINI-CRICKET – CAPE TOWN HOST THE TENTH PROVINCIAL FESTIVAL

Western Province Cricket Association hosted a KFC Mini-Cricket festival at Sahara Park Newlands, Cape Town on today, with over 700 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the ground.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.  At each festival, including the Western Province KFC Mini-Cricket festival, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket: “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Western Province festival was the tenth.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

GET INTO ACTION, GET INTO KFC MINI-CRICKET – PORT ELIZABETH HOST THE EIGHTH PROVINCIAL FESTIVAL

Eastern Province Cricket Union hosted a KFC Mini-Cricket festival at st Georges park on Friday, with over 700 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the ground.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.  At each festival, including St. Georges Park, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket: “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Eastern Province festival was the Eighth.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

GET INTO ACTION, GET INTO KFC MINI-CRICKET – EAST LONDON HOST THE SEVENTH PROVINCIAL FESTIVAL

Border Cricket Union hosted a KFC Mini-Cricket festival at Buffalo Park, East London on Thursday, with over 600 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the ground.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.  At each festival, including Grey’s College, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket: “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Free State festival was the fifth.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

GET INTO ACTION, GET INTO KFC MINI-CRICKET – KIMBERLEY HOST THE FOURTH PROVINCIAL FESTIVAL

Griqualand West Cricket Union hosted a KFC Mini-Cricket festival at De Beers Diamond Oval today, with over 600 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the ground.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.  At each festival, including De Beers Oval, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket: “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Griqualand West festival was the fourth.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

GET INTO ACTION, GET INTO KFC MINI-CRICKET – BLOEMFONTEIN HOST THE FIFTH PROVINCIAL FESTIVAL

Free State Cricket Union hosted a KFC Mini-Cricket festival at Grey’s College, Bloemfontein on Saturday, with over 1000 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the ground.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.  At each festival, including Grey’s College, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket: “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Free State festival was the fifth.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

PROTEAS ODI CAPTAIN AB DE VILLIERS COACHES A SCHOOL IN VEREENIGING

As part of the KFC Mini-Cricket campaign to get children from across South Africa living active and balanced lifestyles, AB de Villiers had an exclusive KFC Mini-Cricket coaching session with youngsters from Arcon Park Primary School, Vereeniging today.

 

From the thousands of competition entries that came in, Tibo Kiefer, from North West University won the prize. Being out of school, he nominated Arcon Park Primary School from Vereeniging to take advantage of this once in a life time opportunity.

 

“This is our third year of involvement in KFC mini-cricket and events like today reflect how much kids enjoy playing cricket and getting active. We are proud to be able to bring one of the most respected players in world cricket to give a hands-on coaching session to these boys,” says Lauren Turnbull, CSI and Sponsorship manager at KFC South Africa.

 

The 2011/12 season saw the programme grow to 100 000 kids. This season, KFC Mini-Cricket festivals started in September and will run until March where children from 16 provinces will be playing KFC Mini-Cricket. The provincial cricket unions have also committed to having some of their senior players at the festivals to give some invaluable hands-on tips for the children.

 

As part of the “Get into Action. Get into KFC Mini-Cricket” campaign, KFC has introduced a KFC Mini-Cricket ambassador search where an audition area will be set up at each festival to select the ambassadors. Those selected will be used to promote the KFC Mini-Cricket programme and encourage kids to get active and get into KFC Mini-Cricket.

 

AB has been an ambassador of KFC Mini-Cricket since 2010:  “Cricket is such a wonderful way to get children outside and active. And it is one of those sports you can play virtually anywhere. From the backyard to the beaches, the children will find a way to play the game,” said AB de Villiers, captain of the Proteas.

 

 

 

GET INTO ACTION, GET INTO KFC MINI-CRICKET – EASTERNS HOST THE THIRD PROVINCIAL FESTIVAL

Easterns Cricket Union hosted a KFC Mini-Cricket festival at Willowmore Park, Benoni, today with over 600 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field under the watchful eyes of Easterns cricketers.

The kids that participated in the festival came in school teams with eight players per team.  The teams then each played two games.  The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way, were stationed at the grounds.

But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kids ambassador search this year.  At each festival, including Willowmore Park, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “

KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle. The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.

The focus this season is the KFC Mini-Cricket kids ambassador search and for kids already in the programme to play more frequently. “This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

KFC is immensely proud of their involvement with KFC Mini-Cricket:  “What we have achieved to date goes far beyond our expectations.  Our message is to encourage active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors, this season is proving to be no different,” said Turnbull.

Each of the 16 cricket provinces will stage a KFC Mini-Cricket festival and the Easterns festival was the third.  KFC and CSA remain committed to building cricket amongst the youth now and well into the future.

 

Get into Action, Get into KFC Mini-Cricket

KFC launched its third year of involvement in the KFC Mini-Cricket programme at a festival held at Sacred Heart College, Observatory with 250 kids getting active on the field. KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible between the ages of 3 and 13 to promote an active and balanced lifestyle.

The focus thisseason will be the KFC Mini-Cricket kids ambassador search which will get kids encouraging other kids to join the programme and for kids already in the programme to play more frequently. Last year the KFC Mini-Cricket programme grew from 83 000 kids to over 100 000 kids playing in the programme.“This season we will ensure that we maintain and improve the quality of cricket played by the children and will continue to encourage enrolment. A main focus for this season will be the growth of KFC Mini-Cricket into rural communities.”Niels Momberg, Youth Cricket Manager at CSA.

The KFC Mini-Cricket kids ambassador search will take place at the 16 provincial festivals with live audition areas where the most charismatic and energetic children will be chosen to be ambassadors for the programme.  These ambassadors will work with KFC’s Mini-Cricket ambassador AB de Villiers to get more kids playing cricket.

AB De Villiers has been an ambassador of KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.  “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket. I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors.  I will have to work hard to keep my position as the ambassador.”

Chief Marketing Officer of KFC, Dave Timm, said of the new campaign:  “We are immensely proud of our involvement with KFC Mini-Cricket and what we have achieved to date and this season will be even more entertaining for the kids.  KFC encourages active and balanced lifestyles for children and each season we look at ensuring that the kids have fun outdoors.”

Former Proteas player Neil McKenzie and his wife Kerry,together with their two kids attended the launch in support of the programme.  “Cricket has had a major and wonderful impact on my life, and will continue to do so and both Kerry and I want our kids to develop a love for the game as early as possible.  Who knows, perhaps my son and daughter will one day be professionals like their father and grand-father!”

The 2012/13 KFC Mini-Cricket season promises to be an unforgettable one and both KFC and CSA have committed to continuing to build the programme well into the future.