Wednesday, February 12, 2020

KFC Mini-Cricket impacts communities in Limpopo through intentional integrations

Sponsorship gives brands the opportunity to connect their customers with something they love and are passionate about. For many communities across South Africa, these connections present an opportunity for improvement of their worlds, inspiring unity, hope and potentially making a significant impact on various aspects of everyday life in a tough environment.

A group of children from Giyani, a small town in Limpopo have been offered this kind of opportunity for growth and development through their participation in KFC Mini-Cricket, under the guidance of their coach, Patrick Mabasa, - a teacher by profession.

“Cricket is a calling for me and seeing kids interact through the game, makes my heart smile.” says Mabasa of the root of his passion for the game. “Being part of the KFC Mini-Cricket programme, I simply wanted to encourage children to be active members of the community through sport – one which they’ve grown to love immensely, and which has taken a central role in their lives.”

When asked why coaching is important for developing kids, he says that the lessons learnt both on and off the field of play helps develop tolerance and respect in children and equips them better to recognise and appreciate the differences and similarities between themselves and others.  “This, in effect, encourages social cohesion that can help alleviate some of the harms kids are exposed to in their everyday lives at schools and in their communities,” he says.
Driven by his love for teaching and imparting important life lessons, Mabasa thought it would be great to create a space for children who play KFC Mini-Cricket to have a library in which they can cultivate their knowledge and learn without hindrances. It’s this ability to encourage them to become all-rounders, beyond cricketing, that sets Mabasa apart. With the children gathering diligently after school, Mabasa realised education and sport play a mutually beneficial role in enabling these children to grow into members of society who will make meaningful contributions.

The seamless incorporation of sport and education is a demonstration of how targeted sponsorships in local communities can drive authentic engagement that directly benefits the people – with benefits to the brand as a welcome by-product. KFC remains committed to continuing to make a difference and noteworthy impact in the lives of children throughout South Africa.

Thursday, February 6, 2020

Good nutrition is key to unlocking the bodies potential and can have an impact on adult performance in the board room or on the sports field.

Good nutrition is key to unlocking the bodies potential
Good nutrition as a child can directly contribute to performance in the board room or on the sports field as an adult

South African corporates and government have been made aware of the alarming statistics that emerged in the recent HAKSA report (compiled by a number of South African universities) which identified that; one in five South African children skip breakfast, less than half consume the recommended intake of vegetables and fruit and their intake of key vitamins and minerals is less than 67% of what is recommended. This has a devastating effect on the growth (physical and mental) of our children and Danone launched their 2020 Day One campaign to coincide with the start of the 2020 school year.  This is now going national in a drive to improve the status quo by educating parents and caregivers on the benefits of good nutrition and how it impacts on the development of children, whether in the classroom or on the sportsfield.

Education is a global equaliser and everyone in a child’s life, be it an educator, parent or caregiver, plays a part in ensuring that South Africans can compete anywhere in the world, and this all starts from birth.  There is a window of opportunity (the first 1000 days) to ensure that children receive adequate nutrition to ensure that areas of growth and maturity are met at the right time to meet important milestones.

“Our Day One with Danone campaign is educational and empowers parents and children to make correct food choices to improve nutrition and wellbeing,” said Leanne Keizer, Scientific and Regulatory Affairs Manager, Danone Southern Africa. “A healthy eating plan, which means consuming the correct amounts of vitamins and minerals, is of paramount importance in every aspect of a child’s life including building strength, promoting physical fitness, giving energy for optimal concentration and brain development.  To compete globally, whether in the boardroom or on the sports field, South Africans must match their international counterparts thereby creating equal opportunities and, what many parents are not aware, this all starts with good nutrition in our first years.

Day One by Danone also demonstrates that healthy eating is affordable.  “There are five simple steps to healthy eating that we are promoting through our campaign,” said Keizer.  “Eat breakfast every day; eat more fruit and vegetables; have milk, maas or yoghurt every day; drink more water; and exercise. We teach kids these five steps through play so they will retain the information and it creates longevity. 2020 is of particular importance as it fits into our global One Planet One Health vision, which reflects our belief that the health of people and that of the planet are interlinked and both need to be protected and nurtured.”

“It’s an unfortunate fact that we only recognise the symptoms of bad eating when it is too late,” said Keizer. “Snacks form an important element of healthy eating and we encourage children to select a fruit instead of a sweet or packet of crisps.  Our NutriDay yoghurts, which are high in protein,  have been made with carefully selected added nutrients known to be lacking in the diets of South African children (Vitamins A, B, D, E) and are the only yoghurts in South Africa that are a source of Zinc, essential in building a healthy immune system, growth and cognitive development.  These additions fuel a child’s potential to thrive.  We cannot stress enough the importance of drinking water, eating vegetables and fruit and including milk, yoghurt or maas in a child’s diet.”

Exercise is key to good health.  “Our Danone Nations Cup, the biggest soccer tournament in the world for children between the ages of 10 and 12 years old, has enabled us to talk to over 40 million kids around the world since its inception in 2000.  We use the biggest sport in the world to promote the importance of exercise and encourage young athletes to ‘Play Football, Change the Game’, which is a rallying message to unite children, irrespective of their backgrounds and cultures, and to encourage them to become catalysts for positive change,” concluded Keizer.

To ensure continuity, Danone is constantly loading nutritional tips, advice and recipes onto the Danone website: to assist parents and caregivers.

KFC T20 International Series promises to be Bucket loads of Fun

The legendary KFC Big Bucket experience is back, bigger and better than ever! The KFC T20 International series promises Bucket loads Of Fun, with the Proteas hosting international giants England and Australia at six tantalising matches across the country between 12 and 26 February.

Fans will once again be afforded the opportunity to rub shoulders with their favourite Protea players and celebrities inside the KFC Big Bucket at each of the six matches. The iconic Big Bucket promises to give fans an epic experience and an exclusive vantage point at the stadium as they share the excitement of the KFC T20 series over a finger lickin’ good meal alongside family and friends. Over and above this, during the innings break, KFC will also have unique activations that will give fans an opportunity to win awesome KFC prizes.

To stand a chance to win an all - expenses paid KFC Big Bucket experience for themselves and three friends, fans simply need to buy any KFC bucket meal at any KFC outlet across the country and WhatsApp a clear copy of their till slip to 087 152 0605. On match day, cricket fans at the stadium can stand a chance to win a seat upgrade to the KFC Big Bucket to enjoy food and drinks if they simply spot the Colonel and post a picture of themselves with the Colonel on major social media platforms using #KFCBigBucket.
“KFC continues to place the fan experience at the heart of the KFC T20 International Series. Every season, we look for fun, exciting and disruptive ways to give our customers unforgettable experiences and the KFC Big Bucket is one such way that we are able to do this for fans,” says KFC brand representative. “This season, the KFC Big Bucket will be bigger, better and deliver even more Bucket loads Of Fun – and we cannot wait to reveal all the other great things we have in store for fans.”

Tickets for the KFC T20 International Series can be bought at The fixtures are:

South Africa vs England
12 February – 1st KFC T20I, Buffalo Park, East London
14 February – 2nd KFC T20I, Kingsmead, Durban
16 February – 3rd KFC T20I, SuperSport Park, Centurion

South Africa vs Australia
21 February – 1st KFC T20I, Imperial Wanderers, Johannesburg
23 February – 2nd KFC T20I, St George’s Park, Port Elizabeth
26 February – 3rd KFC T20I, Newlands, Cape Town

Competition runs from the 24 January to 9 February 2020. For more information, follow @KFCSA on Twitter, Facebook and Instagram and follow all the action on #KFCBigBucket