Tuesday, November 20, 2018
Powerade, hosted the final leg of the Powerade Performance Academies which in previous months took place across major cities in the country. The Academy was hosted in Durban, Port Elizabeth and Cape Town, where coaches in attendance were inspired and empowered by insightful performance experts running an interactive one-day seminar.
Since the start of the year, Powerade embarked on a campaign to Celebrate Everyday Coaches across the country. The campaign saw ‘ordinary’ coaches that go on to do extraordinary being recognised for the efforts in playing a part in developing young talent that goes on to do achieve on world stages.
Powerade continues to find ways to innovate and support born sportsmen’s progression of active goals and maintain its commitment to young South African sportsmen and sportswomen by providing them with the necessary platforms to achieve their ultimate sporting goals. In line with this commitment, Powerade aims much of its efforts on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.
Puso Makume, Powerade Sponsorship Manager says, “It has been an incredible year of empowerment for school coaches. As Powerade, we are committed to driving a coaching evolution in South Africa, ensuring that born sportsmen and sportswomen are introduced to the science of correct training and benefits of proper hydration. We would like to assist in keeping sports enthusiasts Always Forward and with this Powerade Performance Academy we aim to create a path to an effective evolution for school sports.”
The experts that concluded the Johannesburg leg of the academy were Orlando Pirates Assistant Coach, Rhulani Mokwena; Emma Sadlier, Social Media Law Specialist; Andrew Horton a Time Management Training Expert as well as Iain Shippey who is a Sports Performance Coach.
Throughout the Performance Academies, the attending coaches received Powerade Coaching kits that will help them continue to assist them in their everyday coaching tasks. To further enrich coaches to connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and celebrations with their peers.
For more information, visit Powerade Facebook page (@PoweradeZA) and #AlwaysForward.
KFC joins the exciting inaugural Mzansi Super League (MSL) as proud sponsors of the tournament’s ball boys and girls taking place from the 16th of November to the 16th of December 2018.
Through this partnership, KFC reinforces its commitment to providing platforms which bring KFC Mini-Cricket kids closer to their cricketing heroes through its KFC Mini-Cricket programme and by introducing young boys and girls to the game, now on a global stage.
Thabisa Mkhwanazi, KFC Public Affairs Director says, “We are excited to be part of the Mzansi Super League as the KFC Mini-Cricket kids will get the opportunity to step up to the crease and represent the programme in South Africa and beyond. Through this, we hope the kids will continue to enjoy getting active and learn key cricketing and life skills from their local and international heroes who will be battling it out on the field.”
Cricket South Africa CEO, Thabang Moroe adds, “We are thrilled to have KFC on board to join our roster of sponsors, all whom have committed to helping us take Mzansi T20 to the world through the game of cricket.”
Recently, KFC ran a national competition where 3 winning schools received an opportunity to join their cricketing heroes on their official KFC T20 International Series against Zimbabwe. During this once-in-a-lifetime experience, the KFC Mini-Cricket Kids had the opportunity to rub shoulders with their Protea Heroes.
KFC Mini-Cricket remains one of the best sports development programmes in world and continues to be an empowering opportunity for the children through their engagement and meeting with their Proteas’ heroes. The programme continues to allow young boys and girls to engage in teamwork as well as understand the importance of discipline, team work, tolerance and fair play.
Mkhwanazi concludes, “We encourage our KFC Mini-Cricket kids to use this experience to make new friends and hope that they create memories that last long after this experience”.
For more information on KFC Mini-Cricket visit or contact CSA at (011) 880 - 2810