tag:blogger.com,1999:blog-16111168677833223182024-03-20T17:11:59.667+02:00Intune Communications and EntertainmentThe PR and communications company that is:
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• In tune with imaginative yet practical and inspirational tools to drive your PRJudge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.comBlogger1131125tag:blogger.com,1999:blog-1611116867783322318.post-39302126727364698112022-07-27T17:31:00.004+02:002022-07-27T17:31:36.637+02:00EX-ENGLISH CRICKETER, ROLAND BUTCHER, LAUNCHES REVOLUTIONARY NEW CRICKET BAT AIMED AT SIGNIFICANTLY IMPROVING BATTING PERFORMANCES<p> </p><p align="center" style="margin: 0cm; text-align: center; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 14.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">PRESS
RELEASE<o:p></o:p></span></b></p>
<p align="center" style="margin: 0cm; text-align: center; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 14.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></b></p>
<p align="center" style="margin: 0cm; text-align: center; vertical-align: baseline;"><b><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 14.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">FOR
IMMEDIATE RELEASE<o:p></o:p></span></b></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><b><i><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">EX-ENGLISH CRICKETER, ROLAND
BUTCHER, LAUNCHES REVOLUTIONARY NEW CRICKET BAT AIMED AT SIGNIFICANTLY
IMPROVING BATTING PERFORMANCES<o:p></o:p></span></i></b></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">The long-awaited Roland Butcher
Cricket Training Bats were launched at the famous Lord’s Cricket Ground in
London recently.<span style="mso-spacerun: yes;"> </span>The bats have been
specially designed to tackle a technical problem that plagued the ex-English
cricketer throughout his 20-year professional career. <o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">“Throughout my career I had a technical
problem with the balls that came into the right-handed batsman, and I had great
difficulty in correcting this problem throughout my career,” explained
Butcher.<span style="mso-spacerun: yes;"> </span>“Once I had retired this
continued to weigh heavily on my mind and I started investigating different ways
to solve the problem.<span style="mso-spacerun: yes;"> </span>This problem was
solved by designing a bat that corrected this technical flaw.<span style="mso-spacerun: yes;"> </span>I firmly believe that my new training bat
will help all current and future cricketers develop the batting skills and
techniques required to be successful in their elite careers.”<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">Butcher was the first black
cricketer to be selected to play for England and had an illustrious career,
which included playing for Middlesex County Cricket Club.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">The first bat he designed was aimed
at mastering the in-swinging and off spin deliveries that right-handed batsmen typically
face. Once he was completely satisfied with the design, size, weight and
balance he then sent it for rigorous scientific testing, which produced exceptional
results.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">But his research did not stop
there.<span style="mso-spacerun: yes;"> </span>It then occurred to him that the
oppose must also be true for players who have difficulty playing the ball that
moves or spins away from the right-handed batsman.<span style="mso-spacerun: yes;"> </span>The second bat was designed to master the away
swing and leg spin deliveries.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">“In relation to the first two
bats that were designed for the right-handed batsman, there are equivalent bats
reversed for the left-handed batsman,” said Butcher.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">The third and final training
bat in his series is designed for mastering the playing of spin, fast bowling
and concentration. <o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">“Whilst designing my bats I was
a High-Performance Coach with the International Cricket Council (ICC) under ICC
High Performance Head Coach Bob Woolmer, the former England player and South
Africa and Pakistan Head Coach. Bob advised me to have the bats scientifically
tested”, explains Butcher.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">And in 2002, Butcher registered
the three bat inventions with the patent office, and they were sent to Loughborough
University for testing.<span style="mso-spacerun: yes;"> </span>Loughborough
University is one of the most advanced Universities in the world of Science and
Technology in Sport. The scientific study and testing were conducted by the Wolfson
School of Mechanical, Electrical and Manufacturing Engineering at the same University.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">The process took two years to
complete, and in 2004 Butcher was handed a complete and comprehensive
thesis.<span style="mso-spacerun: yes;"> </span>“The thesis from Loughborough
University confirmed scientifically that all the bats worked and produced the exact
results I was anticipating.<span style="mso-spacerun: yes;"> </span>Not only
that, but it proved that the batter’s performance was significantly improved!” <o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;">The results also confirmed that
the training bats improved the accuracy of the bowlers significantly. “This
result was a pleasant surprise as I had designed the bats exclusively for
batting,” concluded Butcher.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: baseline;"><span style="border: none windowtext 1.0pt; font-family: "Calibri",sans-serif; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; mso-hansi-theme-font: minor-latin; padding: 0cm;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="border: none windowtext 1.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0cm; padding: 0cm;">The bats
are now being manufactured by </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Stone Hill and distributed by B3Cricket </span><a href="http://www.b3cricket.com/"><span style="color: windowtext; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">www.b3cricket.com</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><b><i><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">FOR MEDIA
HERE IS THE INFORMATION AT A GLANCE:<o:p></o:p></span></i></b></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The
difference in the three bats:<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Assists
batsmen with mastering the Out-swing.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Assists
batsmen with mastering the In-Swing.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Assists
batsmen with mastering Spin. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The VIPS
that attended the launch were:<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Ricky Skerritt
President of Cricket West Indies<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Angus Fraser
Ex England and Middlesex player. Currently Director of Development for
Middlesex<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Mark Ramprakash
Ex England and Middlesex player. Current batting consultant for Middlesex<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Jamie Cox
Assistant Secretary Cricket MCC.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Ricky Elcock
Ex Middlesex and England player<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -18.0pt;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Sam Robson
Middlesex and England player<o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Captions for Images:<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left: 18.0pt; mso-list: l1 level4 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Ex-England
and Middlesex players Roland Butcher and Mark </span><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Ramprakash
with the new training bats.</span><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left: 18.0pt; mso-list: l1 level4 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Ex-England and Middlesex player and
current Director of Development for Middlesex, Angus Fraser, Ex-England Cricket
player and Current batting consultant for Middlesex Mark Ramprakash with
Ex-England and Middlesex player Roland Butcher and current England and
Middlesex player Sam Robson </span><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left: 18.0pt; mso-list: l1 level4 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Manufacturer
Sibi Sheikh from Stone Hill, Ricky Skerrit the President of the West Indian
Cricket Board, </span><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Ex-England and
Middlesex player Roland Butcher and distributor Michael Blatherwick from
B3Cricket.</span><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left: 18.0pt; mso-list: l1 level4 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-ansi-language: EN-GB; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">The three cricket bats</span><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih--uCR-186EiwruHX9STVylY3tamgs6rj0O1kr-0xIDbnqBgSE_nJN9hPtp2LfAstPz2DWf3atUpjm0Cog8NXEyijoZruzXHYWhOg7_g_g7FAr_11GifBaPisSugtkODM0DReGt47w3GwpJnLsj4Z_2yw84x_5nUhhreP_G6TceubNmaKcrfF0F7Y/s4000/1.%20Roland%20Butcher%20and%20Mark%20Ramprakash%20with%20the%20three%20training%20bats.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="4000" data-original-width="3990" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih--uCR-186EiwruHX9STVylY3tamgs6rj0O1kr-0xIDbnqBgSE_nJN9hPtp2LfAstPz2DWf3atUpjm0Cog8NXEyijoZruzXHYWhOg7_g_g7FAr_11GifBaPisSugtkODM0DReGt47w3GwpJnLsj4Z_2yw84x_5nUhhreP_G6TceubNmaKcrfF0F7Y/s320/1.%20Roland%20Butcher%20and%20Mark%20Ramprakash%20with%20the%20three%20training%20bats.jpg" width="319" /></a></div><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnheiNgCXOvLZkgYI6x7f9QYlRoBXd4k9DPvTllEecgAnuODNLayiVrz7yWPYVMZMqAjQnC2axODweL4tzar7wqsVWPhpggPIXFJf3SsYJg8OlFGuE91AD3Rqtg9eZr9tsIG2Os0pETkttokt4H3owzXwJZ8rL6z0L9mEaOWq9dDuU3c0cm5xjRwpF/s4686/2.%20Angus%20Fraser,%20Mark%20Ramprakash,%20Roland%20Butcher%20and%20Sam%20Robson%20.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="3730" data-original-width="4686" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnheiNgCXOvLZkgYI6x7f9QYlRoBXd4k9DPvTllEecgAnuODNLayiVrz7yWPYVMZMqAjQnC2axODweL4tzar7wqsVWPhpggPIXFJf3SsYJg8OlFGuE91AD3Rqtg9eZr9tsIG2Os0pETkttokt4H3owzXwJZ8rL6z0L9mEaOWq9dDuU3c0cm5xjRwpF/s320/2.%20Angus%20Fraser,%20Mark%20Ramprakash,%20Roland%20Butcher%20and%20Sam%20Robson%20.jpg" width="320" /></a></div><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p><br /></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><br /></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTM6EAFBMZm-zlC6Z7IYYqKOMiKiss_7tz6ULvpY4N0p-XQhlkh0euCfCMLDDsGMFQoMSKZCyMH9M3y-wma_dXoDHaO4WbZ9gKA5dnvApVynxqt4H4jHNaYzcMvIeuLsbXtqUgvgezasHBe7V3TN62SeWyhwrNK3DyjAzgiaBD4sUXtfqrNjWf7qHk/s4027/3.%20Sibi%20Sheikh,%20Ricky%20Skerrit,%20Roland%20Butcher%20and%20Michael%20Blatherwick.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3883" data-original-width="4027" height="309" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTM6EAFBMZm-zlC6Z7IYYqKOMiKiss_7tz6ULvpY4N0p-XQhlkh0euCfCMLDDsGMFQoMSKZCyMH9M3y-wma_dXoDHaO4WbZ9gKA5dnvApVynxqt4H4jHNaYzcMvIeuLsbXtqUgvgezasHBe7V3TN62SeWyhwrNK3DyjAzgiaBD4sUXtfqrNjWf7qHk/s320/3.%20Sibi%20Sheikh,%20Ricky%20Skerrit,%20Roland%20Butcher%20and%20Michael%20Blatherwick.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><p></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaYum9WgJY-MRYbH68cFrCJ6Dv2yOAbkivQvL6UskvJi8cQWJurGDld4Sp8cjZumCwW1L7roHBsdag6YyoiGJ5GvdUBc0_GSn-5L0snD_yI5_ZU6th9c5jIG58N44TV-NcOreaaCE2gLnfLVdDoK06q7MD3P0uevk7qIz0yAs6obrqXpz59tm5No3/s3600/4.%20The%20three%20bats%20for%201%20Inswing,%202%20Outswing%20and%203%20Spin%20and%20seam.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="2412" data-original-width="3600" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaYum9WgJY-MRYbH68cFrCJ6Dv2yOAbkivQvL6UskvJi8cQWJurGDld4Sp8cjZumCwW1L7roHBsdag6YyoiGJ5GvdUBc0_GSn-5L0snD_yI5_ZU6th9c5jIG58N44TV-NcOreaaCE2gLnfLVdDoK06q7MD3P0uevk7qIz0yAs6obrqXpz59tm5No3/s320/4.%20The%20three%20bats%20for%201%20Inswing,%202%20Outswing%20and%203%20Spin%20and%20seam.jpg" width="320" /></a></div><p class="MsoNormal"><o:p> </o:p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-75510229059419115282022-05-06T17:58:00.003+02:002022-05-06T17:58:27.891+02:00Proteas Netball Legend Dumisani Chauke and Springbok Legend Victor Matfield boost the 2022 Absa Wildeklawer Sports Tournament<p> </p><p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">The 2022
Absa Wildeklawer Sports Tournament is underway with High Schools scheduled for
Kimberley from the 29th of April to the 2nd of May. The opportunity to meet and
discuss tactics and lessons with the likes of Dumisani Chauke and Victor
Matfield is the ultimate opportunity for aspiring netball and rugby players.</span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">The
prestigious tournament is designed to give young athletes the opportunity to
showcase their skills and compete against some of the top-performing schools in
the country. With the appearance of the Absa Wildeklawer ambassadors, Dumisani
Chauke and Victor Matfield, the athletes will get the opportunity to learn from
the best and tap into their unlimited wealth of knowledge.</span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">Matfield
is aware of what is at stake for the rugby youngsters as the under-18 Craven
Week is coming up in a few months' time, and many of the players will be using
the opportunity to cement their position in the team. But it will also be
netball that Matfield will be taking a keen interest in this year as his
daughter will be competing.<span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">"My
visit to the Absa Wildeklawer Sports Tournament will be completely different
this year," he said.<span style="mso-spacerun: yes;"> </span>"Firstly,
I am interested to see how the Covid-19 pandemic has affected our South African
youth in terms of skills and overall performance on the rugby field. Not being
able to play competitively for two years is not ideal and can set us back when
it comes to sports development. Secondly, I will be viewing both the rugby and
netball tournament through the eyes of a parent. I have three girls, and this
is the first time I will be watching a tournament of this magnitude as a
parent. I understand the pressures that the kids face, and I am hoping to chat
to some of the parents (rugby and netball) and help them understand what their
children are going through." </span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">“I will
be supporting my daughter on the netball court as a parent that wants her to
enjoy the sport, I am not there to add extra pressure on her. I will be doing
the same thing at the rugby tournament where I will be supporting the boys and
providing guidance,” said Matfield.</span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">Chauke also
expressed her excitement to experience and watch the Absa Wildeklawer Sports
Tournament. "I am looking forward to seeing the excited faces of the
netballers as they begin competing at the highest level of the game again.<span style="mso-spacerun: yes;"> </span>At last, we are back in action, and now is
the time to up the level of skills as these are our future stars and heroes of
the game.<span style="mso-spacerun: yes;"> </span>It will not be long before
they start vying for their place in the national team. My message to them all
is to enjoy every game and appreciate the experience and opportunity that they
have been given. Celebrate the wins and learn from the losses.<span style="mso-spacerun: yes;"> </span>I am expecting to see some fierce competition
on the court, and new friendships developing off the court," said Chauke.</span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">This
year, Absa has also introduced many innovations that have enhanced the
experience for all involved, such as the </span><span lang="EN-US" style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">Absa MegaU Luxury Bus: with free Wi-Fi, VR rugby games
and PlayStations. These will all be available for players and fans to entertain
themselves. In addition to the bus, Absa has also introduced the Absa
Kuierkamer; an area for invited guests to sit, relax and watch games. </span><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span lang="EN-US" style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">On the 29th of April, Matfield can be found at either
the Absa MegaU Luxury Bus or the Absa Kuierkamer while Chauke is scheduled to
attend the tournament on the 30th of April and 2nd of May.</span><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><span lang="EN-US" style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">For more information on the Absa Wildeklawer, visit </span><span style="color: black; mso-color-alt: windowtext;"><a href="https://wildeklawer.com/absa-wildeklawer-sport-2022/"><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">https://wildeklawer.com/absa-wildeklawer-sport-2022/</span></a></span><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></p>
<p style="background: white; margin: 0cm; vertical-align: baseline;"><span lang="EN-US" style="font-family: "Brave Sans"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><b><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;">Ends.</span></b><b><span style="font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p></o:p></span></b></p><p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><b><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;"><br /></span></b></p><p style="background: white; margin: 0cm; text-align: justify; vertical-align: baseline;"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-U1qimYAIkNdsf7G7074FqxjfA7TQQ4MZsDn54W1YxN3a2BnhJhYCUvXuxyQXfQ2uHrIePKLzn3vy_2PQyKcomfEMGWBubUUe99WRxoT3Z55eC8lD11LpjFBKgWvDUKiysnmg0QAgL_tTzgzrwhfSoLpYwurgLKwaMkrtKzFdQqEA3V1IcaB-iO4U/s1200/Cassie%20Carstens,%20Operations%20Manager%20Wildeklawer%20Sports%20Tournament%20(2).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="1200" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-U1qimYAIkNdsf7G7074FqxjfA7TQQ4MZsDn54W1YxN3a2BnhJhYCUvXuxyQXfQ2uHrIePKLzn3vy_2PQyKcomfEMGWBubUUe99WRxoT3Z55eC8lD11LpjFBKgWvDUKiysnmg0QAgL_tTzgzrwhfSoLpYwurgLKwaMkrtKzFdQqEA3V1IcaB-iO4U/s320/Cassie%20Carstens,%20Operations%20Manager%20Wildeklawer%20Sports%20Tournament%20(2).JPG" width="320" /></a></b></div><b><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu4JLsBzklzdHjSJtwjtahiG0FCWEU0bWJA9FMPu3mWy9O6rAe7xbR8UOHCFzJ9phgMR0oz-DmIofLQxfoXIrF4p9f1BRnhEACAwrM3zjBesqu7DkC3Spt3q3fKDMxQaPlIQX7VFFO_BRW4vwMPlmHQlHX_VVmu9gzqGCePaEIMfD35tcB-qXAusvq/s1153/Stonie%20Steenkamp,%20Managing%20Executive%20Regional%20Coverage%20Central%20South%20Africa%20%20(2).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="712" data-original-width="1153" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu4JLsBzklzdHjSJtwjtahiG0FCWEU0bWJA9FMPu3mWy9O6rAe7xbR8UOHCFzJ9phgMR0oz-DmIofLQxfoXIrF4p9f1BRnhEACAwrM3zjBesqu7DkC3Spt3q3fKDMxQaPlIQX7VFFO_BRW4vwMPlmHQlHX_VVmu9gzqGCePaEIMfD35tcB-qXAusvq/s320/Stonie%20Steenkamp,%20Managing%20Executive%20Regional%20Coverage%20Central%20South%20Africa%20%20(2).JPG" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeXi6bUQA_w-m3vla6p382MTbVYksA5q9VnmICwnBBnx92oBA04As7kUl_jxT9VlFfRqJdrRzxcyd8w-cnsgxwfcrOw0r8DggIrtgAXIi2ihnAG5wj6PiH8hwC36Xb66ZziAQNQb1Stqy3JF1nwklbmV3PwobtHJhxCDXAA40IclvZCTbnPSjTrBFS/s1200/Tournament%20Ambassadors%20Victor%20Matfield%20and%20Dumisani%20Chauke.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="1200" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeXi6bUQA_w-m3vla6p382MTbVYksA5q9VnmICwnBBnx92oBA04As7kUl_jxT9VlFfRqJdrRzxcyd8w-cnsgxwfcrOw0r8DggIrtgAXIi2ihnAG5wj6PiH8hwC36Xb66ZziAQNQb1Stqy3JF1nwklbmV3PwobtHJhxCDXAA40IclvZCTbnPSjTrBFS/s320/Tournament%20Ambassadors%20Victor%20Matfield%20and%20Dumisani%20Chauke.JPG" width="320" /></a></div><br /><span style="color: black; font-family: "Brave Sans"; font-size: 10.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-color-alt: windowtext;"><br /></span></b><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-68345973434609720222022-02-21T12:00:00.002+02:002022-02-21T12:00:00.169+02:00THE ERA OF ‘THE PRODUCER ECONOMY’ – THE EVOLUTION OF INFLUENCERS <p> <b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">‘The Producer Economy’
refers to the evolution of influencer marketing and companies opting to take
control and become their own ‘influencers’.
They will have more control over messaging, and the same messaging can
be taken through the entire brand journey and not necessarily only social media. </span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">This is a natural
progression as there must be a lifecycle to an influencer campaign.<span style="mso-spacerun: yes;"> </span>I am not saying bringing in influencers is
not a great strategy, because it is.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The role of an influencer
is to create brand credibility, but the secret is to do it in a way that is
authentic to the influencer, using a tone that the person uses to communicate
with their specific community. Hence the influencer should have some say in the
way the message is portrayed.<span style="mso-spacerun: yes;"> </span>Macro,
micro and celebrity influencers are extremely important and make a great
difference.<span style="mso-spacerun: yes;"> </span>As a PR agency we have seen
huge successes, but this cannot be seen as a ‘forever’ strategy.<span style="mso-spacerun: yes;"> </span>Hence the introduction of The Producer
Economy and this is where PR agencies can be extremely valuable.<span style="mso-spacerun: yes;"> </span>It is the role of PR to use the goodwill
generated from an influencer campaign and integrate into corporate and brand
messaging.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The Brand being its own
‘influencer’ has numerous benefits.<span style="mso-spacerun: yes;">
</span>Creating its own messaging, the distribution of such (what platform to
use including email, OTT, TV and anything else) and the speed with which it can
be changed or built upon.<span style="mso-spacerun: yes;"> </span>Companies also
believe this is the ‘safest option’ and can prevent any backlash from an
influencer or the way the messaging is portrayed.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">It is all about greater
control.<span style="mso-spacerun: yes;"> </span>However, here is a
caution:<span style="mso-spacerun: yes;"> </span>Influencers attract attention
because of who they are and brands on their own can be passed by as ‘just
another ad’.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The best advice we can give
– combinations!<o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpFirst" style="background: white; line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="color: #0a0a0a; font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The Producer
Economy is a natural progression in the world of the influencer – a good
strategy!<o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="color: #0a0a0a; font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">Using
influencers, whether macro, micro or celebrity in campaigns is essential – they
are invaluable and create instant awareness.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="color: #0a0a0a; font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">Create
partnerships!<span style="mso-spacerun: yes;"> </span>Use an influencer image,
quote, meme and build your own story around it between campaigns and for
continuity! <o:p></o:p></span></b></p>
<p class="MsoListParagraphCxSpLast" style="background: white; line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="color: #0a0a0a; font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">If budget
allows, use multiple influencers <o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The landscape out there is
cluttered!<span style="mso-spacerun: yes;"> </span>Extremely cluttered and very
busy!! Being your own creator is hard work and needs extremely creative thinking!<span style="mso-spacerun: yes;"> </span>No sooner has one brand managed to get heard
above the clutter and the competitor takes it that one step further.<span style="mso-spacerun: yes;"> </span>Influencers can be heard above the clutter!<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">And finally, ALWAYS bring
in the creative PR team.<span style="mso-spacerun: yes;"> </span>After all, a
PR’s job is to tell stories.<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoListParagraph" style="background: white; line-height: normal; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="color: #0a0a0a; font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">An
interesting stat:<span style="mso-spacerun: yes;"> </span>Brands spent over $6.5
billion in 2019 and this doubled to $13.8 billion in 2021. (report compiled by
Statista)<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><b><span lang="EN-ZA" style="color: #0a0a0a; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-ZA"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj_apn70MGR6suC9VqQ4anQl3wUXF4Fhlhz0eqXLyVFV5vfP_yU6WtMD0a6XPJyopGQ9PskOISYIBbKE-cfjmg1mPBTwn8D2EpdaA2yGEdhBq2f6cQKshBHTIW-yPmkrvqTAW54sidabSRrMjKMmDdHdQcCOKozplIv8AwMAXBx0fmG8rBpp3X_5trf=s4032" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1960" data-original-width="4032" height="156" src="https://blogger.googleusercontent.com/img/a/AVvXsEj_apn70MGR6suC9VqQ4anQl3wUXF4Fhlhz0eqXLyVFV5vfP_yU6WtMD0a6XPJyopGQ9PskOISYIBbKE-cfjmg1mPBTwn8D2EpdaA2yGEdhBq2f6cQKshBHTIW-yPmkrvqTAW54sidabSRrMjKMmDdHdQcCOKozplIv8AwMAXBx0fmG8rBpp3X_5trf=s320" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj77cQAQwWWB24E1a7NC75UZOp-vLIjEGVCdj_EadxioYrtMl6y3O96EMfSQGslti18aztn9lKr0GCYitzqydW7sEfMgBcNQOf6JqMPvfq80IbxECzNBn8Dxz5ZfQX-Mrsh-U5bQTaae6w49SAQfr6ZUY-WpnDJvEbIADiWUoQ5K5zpjosV5dnuAIyd=s1960" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1718" data-original-width="1960" height="280" src="https://blogger.googleusercontent.com/img/a/AVvXsEj77cQAQwWWB24E1a7NC75UZOp-vLIjEGVCdj_EadxioYrtMl6y3O96EMfSQGslti18aztn9lKr0GCYitzqydW7sEfMgBcNQOf6JqMPvfq80IbxECzNBn8Dxz5ZfQX-Mrsh-U5bQTaae6w49SAQfr6ZUY-WpnDJvEbIADiWUoQ5K5zpjosV5dnuAIyd=s320" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiKFg6LxWwjJ8CYuCD2GcJICK7PWvjvmXDKshdn2woLS1k0RcoKwYTTV3CJGVMHiHgBj2tycc4rcLt-PZ2CHImxRTe3Tlnvtai9PFnAscAyXzBnNir3KtEfXbGliaHbxwJNtsLa8d7UnKr__N7GHfk7XJTnpk9YjOsdcJpj48IGHAdxLlfE5gfm0Q_Z=s1951" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1334" data-original-width="1951" height="219" src="https://blogger.googleusercontent.com/img/a/AVvXsEiKFg6LxWwjJ8CYuCD2GcJICK7PWvjvmXDKshdn2woLS1k0RcoKwYTTV3CJGVMHiHgBj2tycc4rcLt-PZ2CHImxRTe3Tlnvtai9PFnAscAyXzBnNir3KtEfXbGliaHbxwJNtsLa8d7UnKr__N7GHfk7XJTnpk9YjOsdcJpj48IGHAdxLlfE5gfm0Q_Z=s320" width="320" /></a></div><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-32108183759103967912022-02-15T15:53:00.000+02:002022-02-15T15:53:16.572+02:00Great Excitement as the KFC Mini-Cricket Provincial Festivals resume for the 2021/22 season<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhbGZjgx8pn8BQEDCBBK7fBD8QRj26co4-zKR7zi5tu061PVj7D4HMLKNntybGbN4aU-s22MtyUatO0zCJCxTB6MvhAAr8PhcCOmy0riE2FbdiTYJKRtMONL40Nt0oVMMnZbRLpxg9e6S0UvzoGy0ktRYOlsKWQT3c5OGfwKoC1lDH9YoNC9fTzxZRm=s2048" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1413" height="200" src="https://blogger.googleusercontent.com/img/a/AVvXsEhbGZjgx8pn8BQEDCBBK7fBD8QRj26co4-zKR7zi5tu061PVj7D4HMLKNntybGbN4aU-s22MtyUatO0zCJCxTB6MvhAAr8PhcCOmy0riE2FbdiTYJKRtMONL40Nt0oVMMnZbRLpxg9e6S0UvzoGy0ktRYOlsKWQT3c5OGfwKoC1lDH9YoNC9fTzxZRm=w138-h200" width="138" /></a></div><br /><p></p><p></p><p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">KFC Mini-Cricket Provincial Festivals resume
for the 2021/22 season<o:p></o:p></span></b></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="line-height: 115%;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">South Africa’s leading cricket development programme -
KFC Mini-Cricket<span style="mso-bidi-font-weight: bold;">, is set to resume when
the provincial festivals kick-off on 18th February across the country.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">The season restart coincides
with the 12<sup>th</sup> anniversary of KFC’ sponsorship of the Mini-Cricket
programme that provides </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">an enjoyable
but more importantly, safe environment for the kid to get active and have fun.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 105%;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">The KFC Mini-Cricket programme has touched the
hearts of many communities as it </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">introduces
kids not only to the fundamentals of cricket, but also to traits and values to
become the best versions of themselves<b>. </b>It forms a critical foundation
step in the development<b> </b>of South Africa’s future cricketing heroes and
is the first step in Cricket South Africa’s ‘pipeline to the Proteas.’<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; tab-stops: 376.3pt; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><span style="mso-tab-count: 1;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">The KFC Mini-Cricket 2020-21
campaign was an unorthodox one, as the programme had to adapt to the ongoing
COVID-19 pandemic. The usual blockbuster festival had to be scaled down into a
series of smaller activations and the annual seminars, which usually attract
the top Mini-Cricket volunteers and administrators in one venue, had to be
hosted virtually.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">However, with the country’s
lockdown restrictions being reduced to level 1, the programme organisers are
thrilled to bring smiles once again to the kids by allowing them to do what
they love, playing the game of cricket.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">“</span><span style="background: white; color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">We are really excited that we can host provincial festivals
again. Like everything else in South Africa, the programme was heavily affected
by the pandemic and through our season theme of “Imvuselelo” or “Recovery” we
are looking forward to continuing our journey back to normality by hosting the
festivals,” </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">said </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">KFC CSI Manager Andra Ferreira Nel.<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="background: white; color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="background: white; color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">Through the help and hard work of </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">the KFC Mini-Cricket coaches
and coordinators, the kids will once again get an opportunity to play their
favourite sport and create new friendships and unforgettable moments of
laughter on the field in a more safe and secure way.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">“These inspiring individuals
epitomise all that is great about South Africa. Their selfless dedication
allows the programme to be all-inclusive and teach the kids important life
skills whilst they get active in a fun and healthy way by playing a sport that
they love. They champion the spirit of community by keeping the Mini Cricket
fire burning in their corners of our country and we could not be more proud to
partner with them for the coming season,” continued </span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">Ferreira <span style="mso-bidi-font-weight: bold;">Nel.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">However, safety is still an
important factor in ensuring a safe and secure environment for the
Mini-Cricketers while they showcase their talent on the field.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">“We are excited to resume the
2021/22 KFC Mini-Cricket season. However, we are still aware that the pandemic
has not ended, and safety will still be a priority with all protocols still
having to be observed in the upcoming seminars and festivals,” reassured CSA
Mass participation manager David Mokopanele. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">“The majority of our
administrators and volunteers have been vaccinated. We hope this will go a long
way towards increasing the safety within the KFC Mini-Cricket season, allowing
us to get more kids active for a sustained period this season,” Mokopanele
concluded.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background: white; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Since the
inception of the programme, a total number of 2.5 million kids have played KFC
Mini-Cricket and over 120 players have gone on to represent various national
teams. And over 6 600 schools across the country joined the programme. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background: white; text-align: justify;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-themecolor: text1;">About KFC Mini-Cricket</span></u></b><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">KFC
Mini-Cricket provides a platform for kids in South Africa to have fun and get
active. KFC Mini-Cricket is the largest grassroots development sports programme
in South Africa and is also an essential building block for learning cricketing
basics and entrenching a love for the game.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">In the previous full season, 2019/20 there
were over 126 000</span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">kids from over </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">6600</span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;"> schools active in the
KFC Mini-Cricket programme who are coached by over </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">13 600 </span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">volunteer coaches.
Year on year there are a minimum of 45 000</span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">matches played each year. </span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;">KFC has sponsored KFC Mini-Cricket since 2010 and in the 2012/13
cricket season KFC became the title sponsor of the KFC T20 Internationals. </span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; text-align: justify;"><span lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<p align="center" class="MsoNormal" style="background: white; text-align: center;"><span lang="EN-US" style="color: black; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;"><o:p> </o:p></span></p>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: .2pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 311px;">
<tbody><tr style="height: 24.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="2" nowrap="" style="background: red; border: solid windowtext 1.0pt; height: 24.0pt; mso-border-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Date<o:p></o:p></span></b></p>
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<td nowrap="" style="background: red; border-left: none; border: solid windowtext 1.0pt; height: 24.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Event</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
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<tr style="height: 14.4pt; mso-yfti-irow: 1;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: windowtext; mso-border-left-alt: 1.0pt; mso-border-right-alt: .5pt; mso-border-style-alt: solid; mso-border-top-alt: 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">18-Feb<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Friday<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Mpumalanga<o:p></o:p></span></b></p>
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<tr style="height: 14.4pt; mso-yfti-irow: 2;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">05-Mar<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">SWD<o:p></o:p></span></b></p>
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</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 3;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">11-Mar</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Friday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Western Province</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">12-Mar</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Boland<o:p></o:p></span></b></p>
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</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 5;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">16-Mar</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Wednesday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Kei</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 6;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">17-Mar<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Thursday<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Border<o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 7;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">19-Mar</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">EP</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 8;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">30-Mar<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Wednesday<o:p></o:p></span></b></p>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Limpopo<o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 9;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">08-Apr</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Friday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Northern Cape</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 10;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">09-Apr</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Free-State</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
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<tr style="height: 14.4pt; mso-yfti-irow: 11;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">22-Apr<o:p></o:p></span></b></p>
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<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Friday<o:p></o:p></span></b></p>
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<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">KZN Inland<o:p></o:p></span></b></p>
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<tr style="height: 14.4pt; mso-yfti-irow: 12;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">23-Apr<o:p></o:p></span></b></p>
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<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday<o:p></o:p></span></b></p>
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<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">KZN Coastal<o:p></o:p></span></b></p>
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<tr style="height: 14.4pt; mso-yfti-irow: 13;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">29-Apr</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Friday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Easterns</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
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<tr style="height: 15.0pt; mso-yfti-irow: 14; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: white; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.25pt;" valign="bottom" width="95">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">30-Apr</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.75pt;" valign="bottom" width="62">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">Saturday</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
<td nowrap="" style="background: white; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 115.4pt;" valign="bottom" width="154">
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-color-alt: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;">CGL</span></b><b><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-font-family: Calibri;"><o:p></o:p></span></b></p>
</td>
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</tbody></table><br /><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgCeeJTzhu5o6RPt_TbyPRj1Caj5Py90Jeow-hrpy_PI-JwhPBvwB7Vl5kRHoBbD9n4doMwZp_Ja5ixzPTnrh7AvrzGlvjDuNhhTYfY16IZfmm-9mbzzX47Tzng_IEhd5j9k3ZeXFTIR6DmyEOuY5cOZKKo3HSOAQxk3znevSbqT5MI3cpWIf2UiplR=s4400" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2475" data-original-width="4400" height="180" src="https://blogger.googleusercontent.com/img/a/AVvXsEgCeeJTzhu5o6RPt_TbyPRj1Caj5Py90Jeow-hrpy_PI-JwhPBvwB7Vl5kRHoBbD9n4doMwZp_Ja5ixzPTnrh7AvrzGlvjDuNhhTYfY16IZfmm-9mbzzX47Tzng_IEhd5j9k3ZeXFTIR6DmyEOuY5cOZKKo3HSOAQxk3znevSbqT5MI3cpWIf2UiplR=s320" width="320" /></a></div><br /><p><br /></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com2tag:blogger.com,1999:blog-1611116867783322318.post-22194239877883954562022-02-08T17:18:00.002+02:002022-02-08T17:18:15.645+02:00GIVE A THOUGHT TO THE GLOBAL OLYMPIC SPONSORS – ARE THEY GETTING THEIR ROI?<p>I read an
article on sponsors remaining largely silent leading up to the winter Olympics
in China, and that got me thinking about the impact politics and negative
publicity against rights holder has on brands. </p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Sponsors
spend enormous amounts on rights fees to partner with an event as big as the
Olympic Games. The sponsorship grants them logo use, branding and
activation rights to leverage their own brand which could cost as much as the
rights fees! And sponsorships are negotiated long term. Then they rely on the
rights holders to decide countries, venues, fixtures and so forth. After
all, they are not specialists in running sports events, but rather in managing
their own brands, and the sponsorship must work for them as they must answer to
their shareholders and stakeholders as to why they are in the sponsorship in
the first place!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The
pandemic brought the planning of the 2020 Olympic games (which took place in
2021) to a grinding halt and sponsors had to pivot quickly. They had to
anticipate how the new reality would impact the live event, if it happened at
all, and decide the best way forward to leverage their association and how to
achieve an ROI through product sales. Awareness is one thing but using
the opportunity to create sales is another.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Many
international Olympic sponsors chose to lie low during the 2020 summer Olympics
in Japan due to public anti-Olympic sentiment. Getting on the wrong side
of the consumer is tantamount to killing the brand. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Sponsors
also had to contend with the new pandemic consumer insights. Brand
loyalty went out the window and trying out new brands became a norm, which
smaller brands capitalised on. But the most important consumer insight
pointed to customers wanting brands to directly connect with them. They
wanted personalisation and to know that brands cared for the community – giving
back to those that supported them through the years. Therefore, Olympic
sponsors had to pay even more attention to the consumer feeling and listen to
the talk.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">And now we
have the Winter Olympics in a country that is well known for allegations of
human rights violations, not to mention the questions being asked on their
climate change policies, disregard for equality and inclusivity and general
disregard of human respect. For all these reasons many Global Olympic
partners and sponsors have opted to keep a low profile, which has opened the
door for local Chinese companies to grow their brand awareness.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The idea
behind China’s hosting of the Olympics was to use the opportunity to promote
the country as a tourist destination and promote and inclusive, Green Olympics,
hence their slogan ‘faster, higher, stronger, together’. But I question
as to whether the opposite is happening?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The opening
ceremony was a spectacular affair showing off China’s tech prowess. The
symbolic Olympic flame was specially designed for the first ever futuristic
underwater torch relay using gaseous fuel that was smokeless and free of pollution.
There can be no doubt China is in the forefront of anything technical.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">But both
Olympic Games were spectator free, so everything went online, and people
consumed the Olympics via traditional TV, OTT and CTV (i.e. streaming using
various different devices). <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Sponsors
would have taken to online and TV, but so did every other brand not to mention
the publics ad fatigue and the ability to skip the ads. All that sponsorship
money and where is the uniqueness? <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">What about the
off-the-field activations around the country staging the games, not to mention
the fun activation areas at the entrance of each stadium where fans get
involved in fun activities that the sponsors normally put on. This is all
part of the fun of a live event such as the Olympic Games. And this
also is where sales are generated, particularly for the FMCG brands such as
Coca-Cola.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Whether the
sponsors got their monies worth in Japan and China is questionable. I
cannot answer for them but having been intricately involved with many of the
sponsors over the years at these massive sports events, and travelled the world
with them, my heart goes out to their dilemma.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">When
controversy hits a sports body or event, sponsors get dragged it, which is a
pity. They sponsor events in good faith and when they must put the entire
PR team onto reputations management to protect the brand, it is not fair.
Yes, brands are aware that things can happen and go wrong, and the PR team is
always in the loop, but to be brought in to answer rights holders’ controversy
is taking it to another level.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">My
observation over the 30 years that I have been in sponsorship is that there is
a lack of foresight many rights holders have on the repercussion of their
behaviour on sponsors. After all, sponsorship is the lifeblood of any
sport. Lack of sponsorship impacts dramatically on any sporting
association and the level of event they are able to produce. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">My final
thought on the matter is that sports associations must bear in mind the impact
that the pandemic has had on the bottom line of all companies (small, medium
and large corporations), and when sponsorships come up for renewal, if they are
not careful, the money could well dwindle somewhat. I reiterate,
sponsors are there to grow their brand and not to look after sporting
associations. They have boards and shareholders to answer to! Never
forget!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZbLtaiPvzwSTvAcyMz3wAf_FHoH-XcmUI-0Ftv-wCTD8XiTzJNw4hahvBwkVGRSXX6uYXfBQ5HTYQ5J-kGZsNxjC1t7P8cjvZV8d3orCBFI_JllsHP5t9xDsNcjsKzC1ZFRYttGiNB4HGAZRzhDu6Ye4D-BJ2XFRnhkU-agb-ww7YGhNlQ0dEaZ0A/s3343/20220204_141209.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1960" data-original-width="3343" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZbLtaiPvzwSTvAcyMz3wAf_FHoH-XcmUI-0Ftv-wCTD8XiTzJNw4hahvBwkVGRSXX6uYXfBQ5HTYQ5J-kGZsNxjC1t7P8cjvZV8d3orCBFI_JllsHP5t9xDsNcjsKzC1ZFRYttGiNB4HGAZRzhDu6Ye4D-BJ2XFRnhkU-agb-ww7YGhNlQ0dEaZ0A/s320/20220204_141209.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhoNJtaFl-PJOCj3C4s6GcVuAx3i5H2gaGWJg1UaKIGZs0jPSR2zKYqLhQBvRgDkvyjwauF7WO_w8daEbJFUL3JNfozErzLhi7fJaSIWj6_z8e_5nm8rrdyMYFeZQQmGKbpfUIcD4915pUB1VC9uMBc9U1uDg03PRUrrX9YGIv9vg_Yjq3V3dsXwdt/s2939/20220204_141044.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1960" data-original-width="2939" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhoNJtaFl-PJOCj3C4s6GcVuAx3i5H2gaGWJg1UaKIGZs0jPSR2zKYqLhQBvRgDkvyjwauF7WO_w8daEbJFUL3JNfozErzLhi7fJaSIWj6_z8e_5nm8rrdyMYFeZQQmGKbpfUIcD4915pUB1VC9uMBc9U1uDg03PRUrrX9YGIv9vg_Yjq3V3dsXwdt/s320/20220204_141044.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG_FUkXxTG4jtDMvqZGbIjGe3_rduWjQ-sscFw0LY9zlNm8HNNkm4aN5Vo_BdA4IcJfnVVd47ukld0EYWZVNObEu9xbaQuzlKSWu2flHG32lxXAvItSbZJGvVC1j0UEBp9E6pVSZRVfIdOA906T5dmFH_oOEtzx0cAr1b6rXz9uoisQsJnI7tjM_Mu/s2336/20220204_135551.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1136" data-original-width="2336" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG_FUkXxTG4jtDMvqZGbIjGe3_rduWjQ-sscFw0LY9zlNm8HNNkm4aN5Vo_BdA4IcJfnVVd47ukld0EYWZVNObEu9xbaQuzlKSWu2flHG32lxXAvItSbZJGvVC1j0UEBp9E6pVSZRVfIdOA906T5dmFH_oOEtzx0cAr1b6rXz9uoisQsJnI7tjM_Mu/s320/20220204_135551.jpg" width="320" /></a></div><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-14007970055236732122022-01-31T15:13:00.002+02:002022-01-31T15:13:13.089+02:00PR Expectations for 2022<p><span style="background-color: white; color: #0d101a; font-family: "Times New Roman", serif; font-size: 13.5pt;">Our thoughts
on PR to mull over this week</span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">Going into
February, here are some of our thoughts on what to expect in 2022.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">It is
predicted that the year will bring more normality to the world with countries
opening up completely, and the dreaded Covid will change from a pandemic and
become endemic. We are all going to have to live with Covid in our midst,
just as we live with the flu.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">There is no
magic wand that will tell us how we will all adapt to the change, or what will
happen in the world of commerce, theatre, sport and other, but we can bet on
the fact that we have to be ready for anything! Covid has taught us that
change happens at the drop of a hat.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">We believe
that the need for public relations will remain high on the agenda of any
company this year, whether big, medium or small. The fight to be heard
above the clutter will continue, in fact it will be needed even more than
ever! Brands will remain online, and the need for sublime creativity as
well as aggressive, pragmatic, authentic and thrilling over-the-top (OTT)
thinking will be required, and that is the role of the PR guru. Such
dramatic and daring strategies can go wrong very quickly, and the experienced
PR will be needed to advise on the right approach to take to travel that fine
line successfully so as not to create any negative retort. If there is a
negative comeback, then crisis management and corrective measures can be implemented
extremely quickly with minimal, if any, fallout.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">The explosion
of TikTok changed the landscape with audiences, particularly the GenZers,
looking for outrageous, unusual and humorous campaigns and posts. Look,
most brands will not take that brash and daring route, and there are plenty of
other platforms to use, but the point is brands need to find that sweet spot
that will resonate with their community. And a fickle community it is! Do
something that doesn’t sit with them, and you will feel their wrath quickly.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">To sum it up,
2022 is the year of OTT thinking, taking those daring leaps of faith that
brands have traditionally shied away from. And experimenting!
Brands traditionally hate experimenting as this is very scary territory they do
not want to dabble in! But that has to change and PR expertise, experience and
the ability to turn all staid and traditional brand thinking and messaging into
wonderful and creative storytelling is essential to navigate this new untested
and continuously evolving world. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">Contact
Intune Communications and we will put your brand PR strategy together for
you! We are here at your service.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;"><o:p> <a href="http://www.intunecom.co.za">www.intunecom.co.za</a></o:p></span></p><p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span style="color: #0d101a; font-family: "Times New Roman", serif; font-size: 13.5pt;"> </span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background: white; margin-bottom: 18.9pt; vertical-align: baseline;"><span lang="EN-ZA" style="color: #0d101a; font-family: "Times New Roman",serif; font-size: 13.5pt; mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;"><o:p> </o:p></span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-29142967840776662352022-01-10T13:00:00.000+02:002022-01-10T13:00:00.175+02:00A Content Creator and Writers guide to putting a social media strategy together for 2022<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEip_Pfa22KVPnSDQs8uHajfWBhI56K5kU0XJd1zwy1Rd09cTRSI0gW0GK41g847E97LXDzeUv-Ro6gAdRj5U2stXmrjJ2nm_o67rB2MYu8UC8hFc2LZ_QQXk_gmlssJhjWwfPEnU-niVBfeyXKUklb1kDUwPa-PYagYGQ3U0-2nW0zDONh-n1b5PUdm=s1205" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="866" data-original-width="1205" height="230" src="https://blogger.googleusercontent.com/img/a/AVvXsEip_Pfa22KVPnSDQs8uHajfWBhI56K5kU0XJd1zwy1Rd09cTRSI0gW0GK41g847E97LXDzeUv-Ro6gAdRj5U2stXmrjJ2nm_o67rB2MYu8UC8hFc2LZ_QQXk_gmlssJhjWwfPEnU-niVBfeyXKUklb1kDUwPa-PYagYGQ3U0-2nW0zDONh-n1b5PUdm=s320" width="320" /></a></div><br /><p><br /></p><p></p><p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">2022 has
arrived and it is time to review the past 12 months and take the learnings into
the new year<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Content in
the form of authentic story telling remains the pillar of modern PR. The
pandemic highlighted the need for truth and authenticity as we sifted through
the clutter to find the correct facts to keep us safe and navigate our way
through the Covid experience (which we will continue to do going into 2022)<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">When the
world went into lockdown in the first quarter of 2020, digital marketing became
the key messenger to reach customers and clients, which resulted in the need
for continuous and high volumes of posts. Not only did Marketers have to
be heard above the clutter, but new brands mushroomed as outlets were unable to
sell their goods exclusively.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">This
resulted in an ad-hoc and sometimes fragmented approach to content creation and
therefore mixed messaging and an element of confusion occurred.
Fortunately the days of learning and pivoting quickly are here, but many
companies took time to make amendments in 2021 based on many reasons, including
wheels turning slowly or continuing to flog that dead horse as things
just might come right.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">What the
Intune Communications teams foresees in 2022<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The
right strategy - an integrated approach to content!<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Every
public relations and marketing team knows their market pretty well. But
in times when change is happening so rapidly it gets challenging to keep up,
and a more agile strategy is needed to help create those ever increasing
posts. Even more challenging is crafting different strategies for the
various target markets, which doubles the number of posts.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Reaching
GenZ needs to be unique as they have developed a strange sense of humour,
thanks to TikTok and the mounds of influencers they follow. Talking about
TikTok, many PR teams and marketers do not have a strategy for this platform as
yet, and perhaps it is time to dabble in this unknown and work out a
plan. Every strategy starts with the business objectives and goals then
divided into the different LSMs, age groups and of course the social,
Behavioural, Demographic, Geographic and psychographic groups.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The key
point to remember in 2022, is that generating sales from existing customers is
up to five times easier than enticing a new one, and a re-engaging strategy is
extremely valuable for these loyalists. It is all about improving brand
quality perception. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">What
content technology to use – this can be confusing!<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">This is a
tough one as new technology is breaking into the market on a continuous
basis. Many content creators and writers are often complaining that so
much of each day is spent learning something new that the company has decided
needs to be investigated. Most content creators can choose from a
multitude of technology apps to help create a posts. These will be used
based on requirements, speed and visual perceptions. The workman with the
best tools will get the job done quicker and it will look better. In 2022
it is time to retire the older systems and deploy the new fit-for-purpose
solutions aimed at minimising the burden that comes from administration.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">AI,
ROI or Content Intelligence – we cannot do without<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">No modern
public relations department or marketing team can do without analytics, it is
the core of what we do and how we progress. Here as well, 2022 will focus
on how we decide to analyse our social media posts. It is time to ditch
the old and introduce the new, of which there are a multitude. In fact
there are so many excellent ones it can create analysis paralysis! <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Automation
– helps to cut down on time<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Automation
is still in its infancy and we are learning every day, but there is no doubt
that this is essential as it can cut through our congestion of posts and it
gives us time to breathe, review, evaluate and pivot when necessary. We
will have a little time to look at those posts that are not working and enable
us to pull them quicker than we did in 2021! It will also help alleviate
any bottlenecks that constantly crop up and create the block that prevents us
moving forward. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Video
– is critical and doesn’t necessarily need to be the best quality<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The
short-form video is trending. It takes 7 seconds and our customer is onto
the next video. The first 7 seconds has to attract the customer to want
to watch further, but not 30 minutes further! The pandemic normalised
authentic ‘real-life’ video with real ordinary people. Brands don’t need to set
aside days for shooting and editing to put the best series of videos
together. Low-Cost authentic and real videos are well received by the
customer. Examples of their best use include promotions, launches, specials,
gift vouchers etc. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Influencers
– GenZ follow hosts of influencers and nano influencers, all at the same time <o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Influencers
sell! There is no hiding this fact. They grow awareness and
generate sales. However, GenZ’s are cynical and hate ‘fake’. Select
influencers strategically and bring them in to help craft posts as they must be
authentic to them. They can sell your brand in their own unique way!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Special
campaigns– Over the top thinking to generate sales<o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Many brands
deviated from their normal brand strategies in 2021 by putting unique and
creative campaigns together that proved unbelievably successful. Some
included the now trending NFT’s, as well as dancing, cooking, singing and music
competitions giving away lucrative prizes. All these were aimed at
showing customers that they truly care for their communities that support
them. Brands that sponsor sport, for example the NFL in the USA,
put together campaigns that were far removed from the conventional
tried-and-tested strategies to create awareness and ultimately drive
sales. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">In
conclusion, content creating is now a specialised art and it is important to
have the RIGHT content creator and writer in place to ensure consistency and
success. The time is over to bring in the new-kids-on-the- block to create
content just because the person understands technology. Bring in the
experts to take a fresh look at the strategy, technology, AI, automation and
craft expert and focused content for all target markets – existing customers
and open up to new markets. Finally, metaverse (not Facebook’s Meta)
started trending at the end of 2021 and it is something content creators need
to consider when putting plans together. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The next 12
months will throw up all sort of new interesting trends. We are looking
forward to the journey.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Join is and
we will help craft your content plan for 2022<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><a href="mailto:kassey@intunecom.co.za">kassey@intunecom.co.za</a> or <a href="mailto:shawn@intunecom.co.za">shawn@intunecom.co.za</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-71801688787572796812021-12-16T10:10:00.003+02:002021-12-16T10:10:22.330+02:00A look into the GenZ’s and their use of Influencers<p> The next
generation of consumers is growing up! </p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">There is an
estimated 2 billion GenZ’s (born between 1996/7 and 2010/12 - depending on
which research document you follow) that are starting to enter the work force
and will dominate the consumer market over the next few years. They have
lived through a pandemic which has shaped their thinking, likes, dislikes and
general characteristics. They are unique and we better all get our
thinking right as to how we are going to attract this powerful customer.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">By now
their predecessors, the Millenials, are well established and financially
independent. GenZ’s are living through this crazy, uncertain and changing
world which is in lockdown one minute, open the next only to be locked down
again. As we are shaped by our reality, and things that happen in our
world, this becomes ingrained into our philosophy and the GenZ’s are showing
signs of great resilience, strength of mind, agility, ability to make quick
decisions while not afraid of change. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Having
plenty of GenZ influence in my life currently, I cannot stress more their need
for authenticity. Those as young at 8 years old can smell ‘fake’ a mile
off! And those 8 years old also want to consume from a brand that gives
back to communities. They are also completely dedicated to their influencers.
I have not come across a single GenZ that does not have their favourite list of
influencers that they religiously follow.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The recent
statistics indicated that this maturing generation’s spending power exceeds
$600 billion, which includes direct and indirect buying (the influence they
have on their parents)<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">What also
makes them unique is the fact that they were born into the world of advancing
internet, and their brains are completely wired for technology. They
understand how it works and if they come across a tech problem, their mind can
solve this within minutes. Whereas the Baby Boomers and Gen X’s are often
weary of all the apps around, the GenZ will gaze at us in disbelief as on their
phone they will have 30 to 40 apps that they make regular use of.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">It is the
influencers that I am most interested in. One of the new buzz words is
‘filter fatigue’, a term used to explain how the GenZ’s flick through their
social media platforms quickly and distrust and discard with disdain all the
unrealistic once-off brand mentions from influencers. They know their influencers
well and know very well what the person likes and dislikes, and a sudden
promotion of something out of character is seen as the person jumping on the
billion-dollar bandwagon to earn a quick buck. This is just out of
order! <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">In the US
alone the influencer industry is estimated to exceed 4 Billion dollars in
2022. It is interesting to know that GenZ’s will trust friends and family
more than influencers, and celebrities and social media stars they trust even
less. All this is due to their filter fatigue and distrust of
advertising motives.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">So what
does this mean?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Enter the
nano-influencer. The regular person without the massive following but having
enough following to be seen as real. Their posts are important and show
their everyday life without the enhancing apps that change their appearance and
everything else about them. In a recent research by Student
Beans, 82% of GenZ’s in the US and UK said they don’t trust traditional
influencers to give an honest opinion on a brand or product. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">There are a
myriad of nano-influencers varying in ages from a young pre-teen to a
grandparent. Many of them are young leaders, such as university or
college graduates, sports fanatics, those in the sciences, gamers and so
forth. The Student beans survey found that 45% of GenZ’s followed
nano-influencers with 5 000 to 20 000 followers and found them as the
most trustworthy. This went down to 30% who trusted those between
20 000 and 100 000, 15% only trusted those with 100 000 to 1
Million and only 10% trusted anyone with over 1 million followers.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">I have a
couple of young early 20 GenZ’s in the family, whose budgets are limited, yet
health, wellness and beauty are important. They follow nano-influencers
that use make up and other products that are easily accessible and can be
bought within their budget. They also want to follow influencers that
promote themselves flaws and all. They also sniff out all the giveaways
and discounts as this directly impacts their budget! They might follow celebrities
and will see the sudden promotion of products, but they will not rush out and
buy the product. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Then we get
the younger GenZ’s. They follow completely different influencers, but the
general feeling is exactly the same. This category of consumer are
influenced by their peers so they will follow the high profile influencers,
such as YouTuber, Mr Beast, but they are also disparaging about anything that
is not authentic. Many a time I have listened to the youngsters chatting
about posts that they found ‘completely fake’. Sometimes I wonder if they
are looking for fake posts!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">I asked an
11 year-old, Cole, why he loved Mr Beast’s ‘50 hours buried alive’ video
(I personally didn’t get it).<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">His
response; “It was interesting! I felt scared for him and I wondered what
it would be like. I also like it because he gives a lot of his money away
to all sorts of different causes.”<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">I asked
what the experience taught him; “I leant about ‘Trust’ as he had to trust his
support team completely. I would never have done that and I watched his
team prepare him and look after him.” <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">I asked the
13 year old GenZ and he said “I really liked it, it was cool!” and that was the
end.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">In
conclusion, influencers are mushrooming, from the celebs to the
nano-influencers, and this is great news. There are so many topics of
interest in the world and there is an enormous choice and consumers, including
every industry, even the public relations companies such as Intune
Communication, can draw on influencers to get our message across to the GenZ’s.
However, keep them authentic, unfiltered, genuine and what is so fantastic is
that we can all use raw content as that is what the world is all about.
No one is perfect! GenZ’s know this and they want to see brands they can
relate to. Nano-infuencers can make a huge difference in successful campaigns. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The
stumbling block is that there are a millions of nano-influencers – choose
wisely! The good part is the ability to change tactics if something isn’t
working! After all, we are now completely used to change, the pandemic
has given us this excellent ability.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-50930291090665149902021-11-23T12:42:00.003+02:002021-11-23T12:42:21.003+02:00IT’S THE AGE OF ACRONYMS AND ABBREVIATIONS!<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiaN-zuwmqrT9FurcUzoJerOd-2CUYputuvNJ6IQwPn4xi4LDomhoJaWReMYoPMLfbRROM6-365t8bBQmDyHCXU1Unbf10q4flrt6azuPaOGSPr-V8qXoWkWCvVmXEUCc5RtRPhX6Rxj8/s1600/ICE+-+2020+Logo-centered+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1131" data-original-width="1600" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiaN-zuwmqrT9FurcUzoJerOd-2CUYputuvNJ6IQwPn4xi4LDomhoJaWReMYoPMLfbRROM6-365t8bBQmDyHCXU1Unbf10q4flrt6azuPaOGSPr-V8qXoWkWCvVmXEUCc5RtRPhX6Rxj8/s320/ICE+-+2020+Logo-centered+%25281%2529.png" width="320" /></a></div><br /><p></p><p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">One of our clients that we have been lucky to
retain for many years uses acronyms and abbreviations for everything!<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">It is a full-time job keeping up to date and
understanding the meanings.<span style="mso-spacerun: yes;"> </span>Just when we
think we have everything under control along comes a new one.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">If we don’t understand the acronyms/Abbreviations,
we can easily lose the thread of any conversation!<span style="mso-spacerun: yes;"> </span>After every meeting we discuss what
transpired and how to move forward from an agency perspective.<span style="mso-spacerun: yes;"> </span>We also discuss the latest abbreviations that
we need to include into our client dictionary.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">There is one specific abbreviation that we
loved and have adopted into our agency!<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">About 10 years ago we were sitting in a
meeting preparing for an upcoming sports tournament, and the client had brought
in a number of internal staff members, and they kept referring to the CYA.<span style="mso-spacerun: yes;"> </span>“Have you sent your CYA?” or “I followed up
with a CYA”.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We were deeply confused and eventually had to ask
what this meant, “Oh, that refers to the ‘Cover Your Arse’ email,” was the
reply.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>We had a good laugh and discussed how these
emails had saved them on numerous occasions.<span style="mso-spacerun: yes;">
</span>We have since adopted the CYA into the business and anyone who is in an
agency will understand the value of a CYA!<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">In comes the pandemic and welcome to the world
of acronyms and abbreviations!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Marketing, including public relations and
social media took on a completely new look when Covid took the world by
storm.<span style="mso-spacerun: yes;"> </span>Marketing activations stopped immediately,
and we all furiously wrote stories about our brands and services and posted
them on as many different platforms as we could.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Storytelling became the buzz word.<span style="mso-spacerun: yes;"> </span>The brand with the most interesting story
won!<span style="mso-spacerun: yes;"> </span>The brand that showed the most
empathy and focused on helping their community, won!<span style="mso-spacerun: yes;"> </span>Anyone jumping on the pandemic band wagon,
lost!<span style="mso-spacerun: yes;"> </span>The new normal had arrived!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We were all furiously writing blogs, articles,
ebooks, white papers, reports, updating websites, changing social media
strategies – it was the era of change!<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We learnt that we are not creatures of habit
after all!<span style="mso-spacerun: yes;"> </span>We can change, we accepted
the fact that not everything works according to plan, and it is Okay to change
a strategy midway through.<span style="mso-spacerun: yes;"> </span>We became
adaptable creatures!<span style="mso-spacerun: yes;"> </span>We had to
implemented change to perform in a world of chaos.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">With all the writing that needed to be done to
be heard above the clutter, we started using abbreviations and acronyms to cut
down on time, and this trend continues.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Let’s now have a bit of fun with abbreviations
and acronyms:<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We were reading an article this morning and
came across a new word – SKIMPFLATION – which has prompted this discussion!<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">To understand Skimpflation, we need to look at
the background.<span style="mso-spacerun: yes;"> </span>In the countries that
have opened up, the UK being a primary example, mass staff resignations have
been seen across most organisations.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Staff members that had been hanging on to
their jobs in fear of the pandemic and its implications have all resigned
leaving companies struggling to find replacements and this has impacted on CX
(abbreviation for customer experience) and the DTC (Direct to Consumer)
shopping has been left wanting.<span style="mso-spacerun: yes;"> </span>In a
period where there is very little brand loyalty, this results in consumers
looking for alternative sources.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Never before has DCO (Dynamic Creative
optimisation) been so critical to brands.<span style="mso-spacerun: yes;">
</span>Skimpflation does not help the DTC (direct to consumer) experience and
drives a wedge between the company and consumers! <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Companies such as Intune used the
pandemic to look for a CMS (Customer management solution) and our decision was
in invest in a CRM (customer relationship marketing) system.<span style="mso-spacerun: yes;"> </span>To make this work we needed to ensure we
understood the API’s (application programming interface) and how it works.<span style="mso-spacerun: yes;"> </span>We further had to work on a DCO (dynamic
creative optimisation) to ensure that we had a digital strategy for
personalisation.<o:p></o:p></span></p>
<p class="MsoListParagraph"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Intune further works with many macro
and micro influencers and we needed to understand the NIL (name, image and
likeness) to ensure any form of success<o:p></o:p></span></p>
<p class="MsoListParagraph"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 16.8pt; margin-bottom: 15.0pt;"><span lang="EN-ZA" style="color: #333333; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">These are merely a couple of examples of how the new era of acronyms and
abbreviations work.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="color: #333333; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">Here we are in the digital world<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We now know that we CAN change …………. and
quickly<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">You can teach an old dog new tricks<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">You are never too old to learn<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">You might be BBT (born before
technology) but whether you are Gen X, even a Baby Boomers, you need to be in
the mix and understand the tech world<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Brand loyalty has gone out the window<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Online shopping is on the increase<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">We live in a hybrid working world now<o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">And finally<o:p></o:p></span></i></b></p>
<p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><!--[if !supportLists]--><span lang="EN-ZA" style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Storytelling is key to any brand’s
success, and this require public relations!<span style="mso-spacerun: yes;">
</span>Contact Intune Communications and we will help bring your brand, service
and company up to speed with the new world.<o:p></o:p></span></p><p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></p><p class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkoW26cJVfCFLrqdgzcUqArMp1EAJKbDlNR3nsV-hHOQKjfijoIuGxc7QQlCuucuA34dIk1-k3njx46NoaeKiv01Go1_AMryvbbHfJcQTILG5b2E00Ph9UXCMJ-q1WjkVj0-CrOvqon44/s1280/ACRONYMS+AND+ABBREVIATIONS+-+PIC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkoW26cJVfCFLrqdgzcUqArMp1EAJKbDlNR3nsV-hHOQKjfijoIuGxc7QQlCuucuA34dIk1-k3njx46NoaeKiv01Go1_AMryvbbHfJcQTILG5b2E00Ph9UXCMJ-q1WjkVj0-CrOvqon44/s320/ACRONYMS+AND+ABBREVIATIONS+-+PIC.jpg" width="320" /></a></div><br /><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-58292938338489046132021-11-23T12:28:00.001+02:002021-11-23T12:28:29.308+02:00Absa donates running shoes to township running club ahead of Absa Cape Town 12K CITYRUN<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMQfQFDcqcAAKC7_QR8wAS-2dLS_VRjMAYrePKKVLYKlBJaQx_cB32F0StsfViWJKxUBU4NvS5Lw4Se-EN5d_68eiWzO9luzoj60sDgg39nINptbAhnvn7p10t5LlAdnJiOl4fgqkC2qw/s544/Run+Your+Series.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="277" data-original-width="544" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMQfQFDcqcAAKC7_QR8wAS-2dLS_VRjMAYrePKKVLYKlBJaQx_cB32F0StsfViWJKxUBU4NvS5Lw4Se-EN5d_68eiWzO9luzoj60sDgg39nINptbAhnvn7p10t5LlAdnJiOl4fgqkC2qw/s320/Run+Your+Series.png" width="320" /></a></div><br /> <p></p><p><br /></p><p><br /></p><p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">Ahead of
the Absa sponsored RUN YOUR CITY Series, the Proudly Pan-African bank, Absa, partnered
with the Langa Running Club as part of their role in society strategy to create
a meaningful impact and </span><span lang="EN-ZA" style="font-family: "Brave Sans",sans-serif;">develop
communities it operates in. </span><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">The purpose-led bank hosted a brief handover of much
needed running apparel to athletes from the running club in the township of
KwaLanga, outside of Cape Town.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">Absa
Managing Executive, Relationship Banking for Western Cape and Eastern Cape,
John Tshabalala, says the bank wants to play a leading role in the upliftment
of its customers and communities across the country through key partnerships
and initiatives that unearth, foster and profile Africa's greatest talent. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">"Absa
prides itself in making possibilities come to life and as part of the Absa Cape
Town 12K CITYRUN, we wanted to empower runners with assets they need to achieve
their performance goals. The Langa Running club has 380 members and our ambition
is to see every member of this club participate in the next Absa RUN YOUR CITY
Series and hopefully represent the country in this sport in the future,"
says John<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">Langa
Running Club Chairman, Aubrey Isaacs, is elated by the visit from the bank and
mentioned that it augurs well for the development of running in the township. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">"Many
of our club members are juniors who still have a long way to go in the sport of
running. This gesture by Absa will inspire not only them but their peers to
take the sport seriously and use it to better their lives," he said.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">"We
would also like to thank Absa for donating running shoes to our four elite lady
athletes who will be taking part in this weekend's Absa Cape Town 12K CITYRUN,
the impact that such a donation has on a township club goes a long way in
boosting their confidence and hopefully they will deliver some stellar results
this weekend," he added. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-GB;">The Absa
Cape Town 12K CITYRUN will take place this coming Sunday 21 November from the
Woodbridge Bus station until the Cape Town CBD.</span><span lang="EN-US" style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-US;"> For more
Information go to https://www.thecapetown12.com.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">About
Absa </span></b><span lang="EN-US" style="font-family: "Brave Sans",sans-serif; mso-ansi-language: EN-US;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm; text-align: justify;"><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">Absa Group is listed on the Johannesburg Stock
Exchange and is one of Africa’s largest diversified financial services
groups. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm; text-align: justify;"><span lang="EN-ZA" style="font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm; text-align: justify;"><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">Absa Group offers an integrated set of products and
services across personal and business banking, corporate and investment
banking, wealth and investment management and insurance.</span><span lang="EN-ZA" style="font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;"><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm; text-align: justify;"><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">Absa operates in 14 countries. The Group owns
majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique,
Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of
Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya,
Mozambique, South Africa, and Zambia. Absa also has representative offices in
Namibia and Nigeria, and securities entities in the United Kingdom and the
United States.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0cm; text-align: justify;"><span lang="EN-ZA" style="font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-ZA" style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">For
further information about Absa Group Limited, please visit </span><span lang="EN-ZA"><a href="http://www.absa.africa/"><span style="background: white; color: black; font-family: "Brave Sans",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA;">www.absa.africa</span></a></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-ZA" style="font-family: "Brave Sans",sans-serif;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></p><p class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipgjg6RkIqSek21XrR9fuOsBzfJ4_Kr88Bl58Wupi_7-OPWgHpqOQnX6N9gLtkI2y7_gOvkDWN9wC0rphwMUNu4iIH8iU23VwgRDd4SnHrgJ3sn_Pph1qf2Ub4J0Sy3lUsf6LHn1cuw_Y/s2000/Absa+hands+over+much+needed+shoes+to+Langa+running+club+elite+runners.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Absa hands over much needed shoes to Langa running club elite runners" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipgjg6RkIqSek21XrR9fuOsBzfJ4_Kr88Bl58Wupi_7-OPWgHpqOQnX6N9gLtkI2y7_gOvkDWN9wC0rphwMUNu4iIH8iU23VwgRDd4SnHrgJ3sn_Pph1qf2Ub4J0Sy3lUsf6LHn1cuw_Y/w320-h213/Absa+hands+over+much+needed+shoes+to+Langa+running+club+elite+runners.jpg" title="Absa hands over much needed shoes to Langa running club elite runners" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Absa hands over much needed shoes</td></tr></tbody></table><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-l2jUKaXexHPijthlyNrLS8Cl4TzotQoJj9wlyTVgCUPqCvu7l3XEsx9FBrA96CuqrLv8TwacqJ8uzU-bNXmN2yap9M2z_RaqDIqnFWswzKiEoTrx8VDdZeREvuFjeyUVLSrk857xHwY/s2000/Elite+runner+Paige+Mackenzie+from+Absa.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Elite runner Paige Mackenzie from Absa" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-l2jUKaXexHPijthlyNrLS8Cl4TzotQoJj9wlyTVgCUPqCvu7l3XEsx9FBrA96CuqrLv8TwacqJ8uzU-bNXmN2yap9M2z_RaqDIqnFWswzKiEoTrx8VDdZeREvuFjeyUVLSrk857xHwY/w320-h213/Elite+runner+Paige+Mackenzie+from+Absa.jpg" title="Elite runner Paige Mackenzie from Absa" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Elite runner Paige Mackenzie</td></tr></tbody></table><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdB4nd65UeoXS5cDz5Ng198tR8gVBycK-TlCqIlJuWKeE0RdcHo8AYnzpi8yfegzhETV44_KyQazUnx677ATI0TVcowwU3bBaWmUT6RnnNbadb1Q4vuzBHg59wNTB-bJJZ-EkQrgiLBu0/s2000/In+attendance+at+the+Absa+handover+-+Steven+Mokoka+encouraging+the+Langa+running+club.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="In attendance at the Absa handover - Steven Mokoka encouraging the Langa running club" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdB4nd65UeoXS5cDz5Ng198tR8gVBycK-TlCqIlJuWKeE0RdcHo8AYnzpi8yfegzhETV44_KyQazUnx677ATI0TVcowwU3bBaWmUT6RnnNbadb1Q4vuzBHg59wNTB-bJJZ-EkQrgiLBu0/w320-h213/In+attendance+at+the+Absa+handover+-+Steven+Mokoka+encouraging+the+Langa+running+club.jpg" title="In attendance at the Absa handover - Steven Mokoka encouraging the Langa running club" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">In attendance at the Absa handover - Steven Mokoka encouraging the Langa running club</td></tr></tbody></table><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB2uQzBfWoEfVa06S9fA73zdxqInF6WUvbRTQd69r-H6fhvBXIgqSTWw2Me_J66rKHAsMI1j-HLbptgOONmhqvquiJmRpZUUsLNMqyGcdlapAX61xyQcWzlccobFEe2KHyKc6Ys9XbwbQ/s2000/James+Moloi+thanks+Absa+for+its+contribution+to+assisting+athletes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="James Moloi thanks Absa for its contribution to assisting athletes" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB2uQzBfWoEfVa06S9fA73zdxqInF6WUvbRTQd69r-H6fhvBXIgqSTWw2Me_J66rKHAsMI1j-HLbptgOONmhqvquiJmRpZUUsLNMqyGcdlapAX61xyQcWzlccobFEe2KHyKc6Ys9XbwbQ/w320-h213/James+Moloi+thanks+Absa+for+its+contribution+to+assisting+athletes.jpg" title="James Moloi thanks Absa for its contribution to assisting athletes" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">James Moloi thanks Absa for its contribution to assisting athletes</td></tr></tbody></table><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLIYJEGpm_WJZlKRFMFiMrPh2H0I7wjmaHEekZgtxshhdiKUTywUwVrgnu50dHpca94CstHgk5mbHF-H0_oU1xetSCGTTLvd4by7sFcrAOHHFkeG_z2SUaSahMgPIQBk4lpWa64tAhbtA/s2000/John+Tshabalala+announces+donation+to+the+Langa+running+club.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="John Tshabalala announces donation to the Langa running club" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLIYJEGpm_WJZlKRFMFiMrPh2H0I7wjmaHEekZgtxshhdiKUTywUwVrgnu50dHpca94CstHgk5mbHF-H0_oU1xetSCGTTLvd4by7sFcrAOHHFkeG_z2SUaSahMgPIQBk4lpWa64tAhbtA/w320-h213/John+Tshabalala+announces+donation+to+the+Langa+running+club.jpg" title="John Tshabalala announces donation to the Langa running club" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">John Tshabalala announces donation to the Langa running club</td></tr></tbody></table><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwF2uZbOROpmF41VjN78kvmhnSEH-utp8GfxEy0NeRoRpwXIcqX0PBjAAHll-mvYM4vQNFMsWTWTPFmsrgj9RjMN-9CNtviLZ9bkzURDJt8-C_wo1lEXGsEwH7blMIuupBID8JpnvWp1w/s2000/Yandiswa+Shange+recieving+her+running+shoes+fr.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Yandiswa Shange receiving her running shoes fr" border="0" data-original-height="1333" data-original-width="2000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwF2uZbOROpmF41VjN78kvmhnSEH-utp8GfxEy0NeRoRpwXIcqX0PBjAAHll-mvYM4vQNFMsWTWTPFmsrgj9RjMN-9CNtviLZ9bkzURDJt8-C_wo1lEXGsEwH7blMIuupBID8JpnvWp1w/w320-h213/Yandiswa+Shange+recieving+her+running+shoes+fr.jpg" title="Yandiswa Shange receiving her running shoes fr" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Yandiswa Shange receiving her running shoes</td></tr></tbody></table><br /><p class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-83482022462778045622021-10-08T16:30:00.004+02:002021-10-08T16:30:57.738+02:00KFC MINI-CRICKET NATIONAL SEMINAR IS BACK FOR THE 2021/22 SEASON<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuw5Dy_otO4tzPR-uuttnabx1tn6LWjxVXzjeCNJy4bdg7_uOdffRPVmoul708qsbA3nAg9-aey3fXu3e_w1xCYzS1d8BYt3hi6bmnnCFUNKc-D6d0LfNJQtxnEO57LIiDd5vXP75LRH4/s2048/KFC+Mini-Cricket+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1413" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuw5Dy_otO4tzPR-uuttnabx1tn6LWjxVXzjeCNJy4bdg7_uOdffRPVmoul708qsbA3nAg9-aey3fXu3e_w1xCYzS1d8BYt3hi6bmnnCFUNKc-D6d0LfNJQtxnEO57LIiDd5vXP75LRH4/w124-h180/KFC+Mini-Cricket+logo.jpg" width="124" /></a></div><br /><p></p><p class="MsoNormal" style="text-align: justify;"><i><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Cricket South Africa (CSA) and KFC
will be celebrating the country’s largest development programme, KFC
Mini-Cricket at this season’s edition of the KFC Mini-Cricket national seminar.
<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></i></p>
<p class="MsoNormal" style="text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Over 80 KFC Mini-Cricket volunteer
coaches and coordinators will be making their way to the annual National
Seminar held in Limpopo from the 3rd and 6th October 2021. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">KFC Mini-Cricket national seminar makes
its return after a year-long halt due to the Covid19 pandemic. The annual
seminar aims to not only empower and educate coaches but also to honour their
contribution in their respective communities. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">“The
Mini-Cricket programme has over the year been a launch-pad for buddying cricket
talent in the country. It is responsible for producing some of the cricket
household names that continue to do us proud. This seminar sets to tone for
more development work, which is in line with CSA’s mission”<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The
ongoing Covid-19 pandemic has affected many industries and posed the same
challenges for the KFC Mini-Cricket. This season’s theme is <b>“Umvuselelo”</b>
a Nguni word meaning to reawaken and will see games being played on a more
regular and consistent basis once again. With kids returning to play across the
country, there is great excitement to have all children play the game they
love. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span>“On
behalf of Cricket South Africa, I would like to sincerely thank KFC for this partnership
that has delivered a lot of value to cricket and facilitated the reach of the
sport of cricket, especially to areas that really require grassroots support. I
would also like to thank the coaches and the coordinators who continue to put
it all together year-in and year-out, including everyone else who is involved
in making this a viable vehicle for nurturing cricket talent at school and
community levels. This partnership has
allowed all of us to collectively support this noble endeavour of expanding
cricket’s reach,” said Mr Pholetsi Moseki, CSA’s Acting Chief Executive Officer.</p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Since
inception, the programme has seen more than 2,5 million kids participating in
the KFC Mini-Cricket programme and continues to be a driving force for strong
national teams. As KFC and CSA cement 12 years of partnership, the programme
has experienced exponential growth with the number of kids taking part increasing
from around 89 000 per season to over 126 000. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">KFC
CSI Manager, Andra Ferreira Nel, elaborates on the exciting expectations of the
country’s pre-eminent grassroots sporting development programme.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span>“As
a brand we take the theme of ‘umvuselelo’ to heart. This is a time for
reconnection, rebuilding and coming together as a nation under the incredible
KFC Mini-Cricket programme.</p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The
grassroot programme has stood tall against some of our recent societal challenges.
We thank our committed partners, CSA, and the respective KFC Mini-Cricket programme
structures for their unwavering support to ensure that kids in all communities
are introduced to the beautiful game of cricket. We look forward to the KFC
Mini-Cricket season ahead and we will work together to ensure a bright
foundation is laid for our future heroes,” said Andra Ferreira Nel, KFC CSI
Manager, KFC South Africa. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">“This year’s KFC Mini-Cricket national seminar also comes at a
time when KFC, South Africa’s most loved brand, is celebrating 50 years of
sharing its famous Original Recipe with South Africa. The KFC Mini-Cricket
coaches and coordinators are the unsung heroes in the programme and are part of
the reason the programme is a success. We want to make sure that those unsung
heroes in KFC Mini-Cricket are part of the celebrations,” adds Nel. </span><span lang="EN-ZA" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The
KFC Mini-Cricket programme continues to be of the most impactful development
programmes in the South African sporting landscape and goes far beyond the game
of cricket. The sport brings youngsters from across diverse backgrounds
together and not only introduces them to the game of cricket but also allows
them to get active. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">For more
information on the KFC Mini-Cricket programme visit </span><a href="https://order.kfc.co.za/minicricket/minicrickethome"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">https://order.kfc.co.za/minicricket/minicrickethome</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> or
contact CSA at (011) 880 – 2810. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT-Chxw0Z98UeqcIf4GznInnjPGcTlaXGPczBIEAz2lh60AVtf7SChYFg68VcnKi4sdFsZmCOX_EwKGer9C9GFB9ymkNKknzAbl7xut0NMISzUXwLgdcXqtFmNRIUDbuq_M5PntLjGQ5s/s2048/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Beuran+Hendricks+of+the+Proteas+during+day+2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT-Chxw0Z98UeqcIf4GznInnjPGcTlaXGPczBIEAz2lh60AVtf7SChYFg68VcnKi4sdFsZmCOX_EwKGer9C9GFB9ymkNKknzAbl7xut0NMISzUXwLgdcXqtFmNRIUDbuq_M5PntLjGQ5s/s320/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Beuran+Hendricks+of+the+Proteas+during+day+2+.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipMKt-Ius3lPAb3LKb8-C9MCfeUkuF8TF1mNH5Ycwe9dUCXevPFnPJYPHh3gOT4dISrWcjFt9eYvP6w6oJe5D0aJ32-ijDie5bR2Iigltk04ce0zz4LAJMizIbFNuJkIjCtdhz4yt2nhg/s2048/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Coaches+in+a+session+during+day+2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipMKt-Ius3lPAb3LKb8-C9MCfeUkuF8TF1mNH5Ycwe9dUCXevPFnPJYPHh3gOT4dISrWcjFt9eYvP6w6oJe5D0aJ32-ijDie5bR2Iigltk04ce0zz4LAJMizIbFNuJkIjCtdhz4yt2nhg/s320/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Coaches+in+a+session+during+day+2+.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiruBcWcFvAd87hcM_WDHZ_4jsJjrHUpplM_a12sp-CCfnDdHiaAkr1zlaazHkROZwemFxniMU987OZ3UKIwT_6j33TQ4czU0WdPaNfd0vz3OdT1D-eCDRJRFPthowsGN27lVwLCvqcxu4/s2048/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Coaches+in+an+outdoor+session+during+day+2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1219" data-original-width="2048" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiruBcWcFvAd87hcM_WDHZ_4jsJjrHUpplM_a12sp-CCfnDdHiaAkr1zlaazHkROZwemFxniMU987OZ3UKIwT_6j33TQ4czU0WdPaNfd0vz3OdT1D-eCDRJRFPthowsGN27lVwLCvqcxu4/s320/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Coaches+in+an+outdoor+session+during+day+2+.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3j5MQg6_QjfEFbQLb7zviG48WJ-N0DJWekfCyXXax8YAkrl3y5lAWSUPLh1nN4fseEMZHhWwQcghCRIe0Uqbkbd0q7VTcEYzza9b1fbEPvzDWo6YWSyK30-ogDXR8uX8Vd6bpzdRHtMA/s2048/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Dalin+Oliver+interviews+Graeme+Smith+and+Pholetsi+Moseki+%2528acting+CEO%2529+during+day+2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1098" data-original-width="2048" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3j5MQg6_QjfEFbQLb7zviG48WJ-N0DJWekfCyXXax8YAkrl3y5lAWSUPLh1nN4fseEMZHhWwQcghCRIe0Uqbkbd0q7VTcEYzza9b1fbEPvzDWo6YWSyK30-ogDXR8uX8Vd6bpzdRHtMA/s320/BELA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Dalin+Oliver+interviews+Graeme+Smith+and+Pholetsi+Moseki+%2528acting+CEO%2529+during+day+2+.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVR50b3cfsS_CQJdMX9BQYWnNk7k2UESE7C2rXonP665jgowqwu5EdH01_Mn3f2K9-e-POgU9xt3XmEzPDcsufGbBVq4gACuWt6XaQlKoN1navo5vuLC59diMMRWM8UQqvkuUk7g5keI/s2048/LA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Sinalo+Jafta+of+the+Ladies+Proteas+during+day+2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEVR50b3cfsS_CQJdMX9BQYWnNk7k2UESE7C2rXonP665jgowqwu5EdH01_Mn3f2K9-e-POgU9xt3XmEzPDcsufGbBVq4gACuWt6XaQlKoN1navo5vuLC59diMMRWM8UQqvkuUk7g5keI/s320/LA-BELA%252C+SOUTH+AFRICA+-+OCTOBER+04+Sinalo+Jafta+of+the+Ladies+Proteas+during+day+2+.jpg" width="320" /></a></div><br /><o:p><br /></o:p><p></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-55160172503719209252021-10-08T16:08:00.001+02:002021-10-08T16:09:19.513+02:00Sponsorship announcement: Absa signs four-year deal with RUN YOUR CITY Series<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJtvdgSNuyRpWYshXYsSRnDLw0xDOw3_N7X6NgjxxQKnKG1CAX09nZRf0Nq9fKTllJbH4tzlQAbvVddOEZ6jrfAJ1D_lwn19TobWb9KIEpLxIR9_nUQWnYMKo5AgR55ySgw0yESJoMZrg/s544/Run+Your+Series.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="277" data-original-width="544" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJtvdgSNuyRpWYshXYsSRnDLw0xDOw3_N7X6NgjxxQKnKG1CAX09nZRf0Nq9fKTllJbH4tzlQAbvVddOEZ6jrfAJ1D_lwn19TobWb9KIEpLxIR9_nUQWnYMKo5AgR55ySgw0yESJoMZrg/s320/Run+Your+Series.png" width="320" /></a></div><br /><p></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dykRAkFfK3LVo9uHoDw6CPpnzjIbPW9cWUUB-TLi_uFQMO6OV0lRKnhjj4fg3q4OKPkUlgbhqnzeP04flIvbg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div><br /></div><div><br /></div><span style="color: #454545; font-family: "Arial",sans-serif; font-size: 10.5pt; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-GB; mso-fareast-theme-font: minor-latin;">Proudly
African bank, Absa, unveiled its strategic approach towards getting the country
moving in the right direction, through its announcement of a four-year
partnership with the RUN YOUR CITY Series running events in South Africa.<br />
<br />
Through this partnership, Absa will continue its journey of step-changing its
contribution to society by adopting an integrated and inclusive approach to
achieving impact, this time, through promoting a walking, running, and riding
culture among South Africans. <br />
<br />
The partnership is set to inspire the country to get active, reach their
performance goals and connect with old and new friends on the road. The mass
participation series continues to encourage walkers and runners of all fitness
levels to take part in each respective event and will also feature an elite
athlete invitational programme that allows South African athletes to compete
against the world’s best on home soil.<br />
<br />
Absa Executive, Geoff Lee, led the way in sharing the exciting news, “As a
proudly African bank, we recognise the role that sport and activity play in
uplifting communities and boosting our nation’s morale. Sport has been tightly
woven into our identity as Africans and we are excited to be announcing our new
partnership, which will not only improve our sporting prospects but will shape
our lives as citizens for the better. The Absa RUN YOUR CITY Series partnership
is not only about getting active, but it will help the bank enable our colleagues
to be an active force for good in their communities as part of our employee
value proposition, ensuring that they are part of bringing Africa’s possibility
to life and fostering a culture of action,” adds Lee. <br />
<br />
Michael Meyer, Managing Director of Stillwater Sports and Founder of the RUN
YOUR CITY Series, echoed the excitement of what the new partnership meant to
runners across the country. “The support of Absa will be phenomenal for road
running in South Africa and Africa, on all levels. Since the inception of the
series, our focus areas have been innovation, inspiration, and fun – we wanted
to create the most accessible and enjoyable mass participation road running
event in Africa. With Absa’s commitment to the series, we believe that the
future of the events in the series is extremely exciting and can't wait for the
thousands of runners (existing supporters and new) to experience the
exceptional Absa RUN YOUR CITY events.”<br />
<br />
The timing of this new partnership is closely aligned with the bank’s strategy
to get even closer to their customers and communities. “The partnership
provides us with a platform to get everyone involved in a meaningful way to
create shared value for the communities in which we operate,” adds Lee. <br />
<br />
Athletics South Africa (ASA) President, James Moloi, expressed the
association’s support at the virtual launch. “It is exciting to see brands such
as Absa joining the running community on the highest level in the country. We
welcome new partnerships, creative and innovative solutions that will help
continue to build one of the leading sports in the country. We thank Absa for
their commitment in supporting communities across the country through sporting
events that act as vehicles to help improve the economy and well-being of South
Africans. We wish all athletes the best of luck with all their preparations as
they get ready to safely hit the streets of Durban and Cape Town respectively
in 2021 and Cape Town, Durban and Johannesburg respectively in 2022.”<br />
<br />
The Absa RUN YOUR CITY Series is a multi-disciplinary property that will
encourage South Africans to get active on a regular basis. By using sport to
lift our nation, Absa continues delivering on its promise to turn the dreams of
everyday citizens into meaningful realities. <br />
<br />
For further information on the Absa RUN YOUR CITY Series, please visit <a href="https://runyourcityseries.com/">https://runyourcityseries.com/</a><br />
<br />
<br />
END. <br />
<br />
<strong>About Absa</strong>
<br />
<br />
Absa Group is listed on the Johannesburg Stock Exchange and is one of Africa’s
largest diversified financial services groups. <br />
<br />
Absa Group offers an integrated set of products and services across personal
and business banking, corporate and investment banking, wealth and investment
management and insurance.<br />
<br />
Absa operates in 14 countries. The Group owns majority stakes in banks in
Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa,
Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia
and has insurance operations in Botswana, Kenya, Mozambique, South Africa and
Zambia. Absa also has representative offices in Namibia and Nigeria, and
securities entities in the United Kingdom and the United States.<br />
<br />
For further information about Absa Group Limited, please visit <a href="http://link.intunecom.co.za/ls/click?upn=iY4rBL7HFzRf2IJuqcibam22uDYWwT83RhhzlQavfwlQCcyWhBMmQLhcziRdamuvohXiuHvm5BjnhIS7PspQX-2BCNt9sdwCcMLNlU5CNsu-2FA9L-2B6zYGzbnQFtD-2FmUenXZ0Hhb9-2BkritUNm1ziiujPUt1JgZzWamCcaoowmTUmqpup-2BBUZj9ghVS5FfB7aipF9w-2BST5rc9nFNfmn8Rvyg11LDc6Rhra-2Bpsx3stK7sOMjM-3D4NLO_bSgd73rQUr4Jc3spDdzcjzATV4pYHfSzym4E8uZuctkI6xJLY45hw91tjqnaSK0ck0hePGpMcmqIQI-2F3Cm5gpJDoS0CjcjxH4P08p9gVGI000u0fCEVHkI6eZUf9EbcNR9TwEXa-2Ff5qCr66P7dJZVvJlUe2kBjhpGFCtqI56YRPCBN7PmKp4iiJo0TfxJkc7TXqpxEJvHkVwaP8kiJErL-2F0bx2NfQhsp8qheudQXO4xVDphYgroC-2FUnlew-2B6m2Mzrrp35l4-2FOf7roctoOxkDogKY5FlULTP-2FvCIS6VV-2FWy6zBOevDLZeeU2Lo6-2FXdh-2Bgxf4ElGtDQMMIWOTrl1xCmEST9wK-2BQYzaZewzZKJSFgwjM7nCU5YY-2FeG9Awnp6kX9fnjFJC6EZxYYHfnQXDhf23070EWeE-2BY3qGgwYv1okeO4GB579omZffWYzWdkHNeDbqp0VWB3hnpAlvZMkUeWJA-3D-3D">www.absa.africa</a><br />
<br />
<strong>About the Absa RUN YOUR
CITY Series</strong> <br />
<br />
A proudly South African mass participation road running series, the Absa RUN
YOUR CITY Series has been revolutionising the sport since 2015. A road running
celebration like no other, the Absa RUN YOUR CITY Series comprises three unique
events, namely the Absa CAPE TOWN 12K CITYRUN (launched in 2015), the Absa
DURBAN 10K CITYRUN (launched in 2017) and the Absa JOBURG 10K CITYRUN (launched
in 2016).<br />
<br />
A diverse road running series, the Absa RUN YOUR CITY Series integrates
businesses, families, investment in community, world-class achievement, and fun
for all participants.<br />
<br />
For further information, please visit<a href="http://link.intunecom.co.za/ls/click?upn=BIqLbwGrIyck8ncjF2619WUpa2vOS-2BKlKA7n2cU5YHSyVI2YgbtBfZCm99QdOFN4hrl6UxpWOLpQwwn77B80pWBnoeJNdwYETXhEpkDR-2BAjSoB8qfXk6ZyefvvwO4VireBQxc-2Bu0nFWWK2yygkLih-2B8pfeFYf4JcN9FCdvQuHvPvI3CKT7xBDBpxWhxsKwgn4RTTDDC0riiVHLgwXJealiEJ-2BIcRViCXJc8IXaJeJdw-3DZMVg_bSgd73rQUr4Jc3spDdzcjzATV4pYHfSzym4E8uZuctkI6xJLY45hw91tjqnaSK0ck0hePGpMcmqIQI-2F3Cm5gpJDoS0CjcjxH4P08p9gVGI000u0fCEVHkI6eZUf9EbcNR9TwEXa-2Ff5qCr66P7dJZVvJlUe2kBjhpGFCtqI56YRPCBN7PmKp4iiJo0TfxJkc7TXqpxEJvHkVwaP8kiJErL-2F0bx2NfQhsp8qheudQXO4xVDphYgroC-2FUnlew-2B6m2Mzrrp35l4-2FOf7roctoOxkDogKY5FlULTP-2FvCIS6VV-2FWy6zBOevDLZeeU2Lo6-2FXdh-2BgpjPEQk9-2FBfAoD9Haf6Ec2ANcxu5ChRfR3BjPwK-2FH63jyi9u1a7YIbwEtaddgv-2FmkhcSaaHNrD6I74XTNCEh-2FLPpJbTIRqtPK2G2xXOsHxuW1STNp4z5M8hvTRwkp3cXOa5rs-2BrcNfu6jOqbVuBQMqQ-3D-3D">
https://runyourcityseries.com/</a><br />
<br />
<strong>About Athletics South
Africa</strong> <br />
<br />
Athletics South Africa is the national governing body for the sport of
athletics (including track and field, cross country, road running and
racewalking) in South Africa, recognised by World Athletics and also a member
of the Confederation of African Athletics.[4] The association is based in
Johannesburg.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span><p><br /></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-77617141825286287172021-07-30T14:17:00.002+02:002021-07-30T17:44:41.484+02:00THE OLYMPIC GAMES AND THE IMPACT ON PARTNERS AND SPONSORS WITH NO FAN ENGAGEMENT<p></p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;">It’s Olympics time again and millions around
the world are enjoying watching a multitude of sports, many of which we only take
an interest in every four years. We become armchair experts and hop from
channel to channel to consume as much and as many sports as we possibly
can. </p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The exceptional skills displayed by the
athletes is mindboggling. Looking at gymnastics, it is hard to believe that bodies
can be manipulated to such an extent!<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">But it is a very different Olympic Games this
year. There are no crowds and no fan parks. We never realised how important
these elements are to the overall excitement of the entire Olympic package
until they were not there. The usual full month of sport has also been condensed
into a mere two weeks this time.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The statistics point to a decline in interest
in the Olympics this year, although the Millenials and GenZs have shown more
interest as the games have progressed.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">One must spare a thought for the sponsors who
have invested millions of dollars to partner with the Olympics. There are no
crowds to help them achieve that all important return on investment (ROI) via
sales. Not to mention that there are no sales of the replica clothing that is
synonymous with large international sporting events.<span style="mso-spacerun: yes;"> </span>The full impact of Covid-19 on the Games will
only be known in the months to come.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">But it is the sports rights holders that this
blog is going to focus on.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Creating fan engagement is critical for rights
holders, no matter what the platform, be it linear TV, CTV or on the different digital
platforms available. Fan engagement leads to brand awareness, brand love and it
ultimately create sales. How to effectively grab the attention of the fans is
no easy task at the best of times, especially with new forms of entertainment
joining the clutter every day. And which media or social media platform to use
and how to use these also need a carefully crafted strategy to reach the
desired target audience.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">It’s in situations like this, regarded as a
crisis, when creativity becomes critical and PR agencies are needed to provide
the creative story-telling ability to help position brands.<span style="mso-spacerun: yes;"> </span>PR is needed in the marketing mix more now
than even ever before.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Guidelines on how sponsors can utilise the
Olympic logo and how they can associate with the games is strictly regulated.
Purchasing the rights is one thing, being able to leverage the rights is quite
another matter, which pushes up the costs exponentially. Olympic brands have
been tested to the hilt and must expand budgets even further to be heard and
create that much needed awareness.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The pandemic hasn’t been kind to brands as
many have taken massive knocks in sales creating a vacuum, and now they must
spend more to leverage their sporting associations in a time when most brands
have changed strategies linking sponsorships to sales as opposed to brand
identity and awareness.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">One way to possibly have helped sponsors
achieve a higher ROI in this unique situation could have been, allowing some form
of in-stadium branding. After all, live exposure is how the games are primarily
consumed and incidental branding for sponsors might have been a good compromise.<span style="mso-spacerun: yes;"> </span>Once the excitement has died down highlights
and short inserts will be shared for years to come on all platforms, whether on
YouTube, TikTok, Facebook, Instagram and all others.<span style="mso-spacerun: yes;"> </span>The newest data from the Maru Group pointed
to fans between the ages of 18 and 34 prefer to watch highlights as opposed to
hours of watching live.<span style="mso-spacerun: yes;"> </span>Could brands
benefitted from this?<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">With the rising popularity of the new digital
viewing experience, brands can hopefully make use of Olympic footage and put
their own visuals together with a direct link to brand messaging. There have
been many brands that have taken ideas from the sports that they sponsor and
put an omnichannel catchy and creative video together driving product. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The need to belong has emerged out of the pandemic
and brands need to show they care.<span style="mso-spacerun: yes;"> </span>In
fact consumers actively seek out products that they perceive as caring for the
community.<span style="mso-spacerun: yes;"> </span>Utilising the Olympics in a
visual and fund post Olympics campaign would go down well amongst the
consumers.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">And what about replica clothing and other
goods?<span style="mso-spacerun: yes;"> </span>I have attended international
events and even a hardcore PR lady like myself with years of travel behind me
have frequented many shops that stock replica goods and have spent a fortune
purchasing for myself and my entire vast extended family. Companies have to pay
a fee to be able to produce replica goods and it will be interesting to see the
statistics come from the 2020 Tokyo Olympics.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">It is up to the Olympic sponsors to find that
element and then creatively package it into a valuable original content driver
to tell their own unique story in a way only their brand can.<span style="mso-spacerun: yes;"> </span>It could even be a look behind the scenes,
taking a closer look at athletes, training or even asking fans to show how they
are consuming the Olympics in their own special way.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Sponsors can capitalise on the Olympics by
allowing it to live far beyond its live 2 weeks.<span style="mso-spacerun: yes;"> </span>However, the feeling of many brand managers
is to cut off immediately after the event <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Looking at recent stats put out by Deloitte
show that fans are very interested to be kept up to date during ‘off-seasons” (albeit
this is not based on the Olympics)<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: ArialMT;">● </span><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">65 percent of fans say they want some form of content or information
at least monthly during the off-season.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: ArialMT;">● </span><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">More than 60 percent of fans say a great “year-round experience” would
make them more likely to be more engaged with the team in the coming season.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: ArialMT;">● </span><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">55 percent say it would make them more likely to purchase a ticket
in the future.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><b><span lang="EN-ZA" style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Time will tell how sponsors will utilise their
Olympic association.<span style="mso-spacerun: yes;"> </span>We have seen some
great ads coming out in the UK, let’s keep tracking.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-layout-grid-align: none; text-autospace: none;"><span lang="EN-ZA" style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><o:p> </o:p></span></p><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-73446140155067831722021-07-22T16:35:00.005+02:002021-07-22T16:35:58.693+02:00Neil Tovey Talks about South Africa's chances at the Olympics<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/z4I5smqOMsM" width="320" youtube-src-id="z4I5smqOMsM"></iframe></div><br /> <p></p><p><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">If you want to listen to our webinars live register here </span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">https://bit.ly/3uWlr8g</span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
Video Editor Cyberlink this will help for content creation and video analysis for athletes: </span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">https://bit.ly/3ysQ5bR</span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
Audio by Cyberlink</span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-62206138882746797112021-07-20T13:52:00.004+02:002021-07-20T13:52:29.533+02:00Neil Tovey analyses Euro2020 from a coaching perspective<p> </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/_Hqb_oHK16c" width="320" youtube-src-id="_Hqb_oHK16c"></iframe></div><br /><p><br /></p><p><br /></p><p><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">If you want to listen to our webinars live register here </span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">https://bit.ly/3uWlr8g</span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
Video Editor Cyberlink this will help for content creation and video analysis for athletes: </span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">https://bit.ly/3ysQ5bR</span><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
Audio by Cyberlink</span></p><p><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;"><br /></span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-4132286372994880442021-07-20T11:39:00.002+02:002021-07-20T11:40:32.878+02:00Looking at the changes in how content is used on Twitter - Intune Communications and Entertainment July Blog<p> <span style="font-size: 12pt;">We are into the second half of 2021 and many
of you might be wondering where on earth the year has gone. We’ve been dodging
the Covid-19 virus; waiting for our age group to be called for the vaccine; and
online schooling and zoom meetings are the new reality. Looking at what is
trending on the internet, and wondering how we can trend, have become part of our
everyday anxieties.</span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">July is the time of the year when many
businesses reflect on the past six months. The pandemic has resulted in every
business transforming its digital marketing strategy. Measurement of online
impact has become critical, and this requires a more thoughtful, scientific and
in-depth measurement strategy.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">Where does #twitter fit into the equation? We
all know that twitter should not be ignored, but many corporates are merely using
the platform to evaluate what is being said about the company, its brands and
its competitors – in other words they see it as a reactive as opposed to a proactive
platform.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">Gone are the days, however, when twitter was
merely an outlet for people to get onto their soap boxes and gripe and complain.
It’s not been eradicated, but that relentless negativity has been curtailed
somewhat through the ability to stop the comments on a post.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">What businesses need to know is that twitter
has evolved exponentially since the onset of the pandemic. The new developments
have, arguably, focused on business applications, in an attempt to climb onto
the financial bandwagon that other platforms such as Instagram and Facebook created
after companies began diverting their funding from traditional to social media
when the pandemic hit.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;">The use of twitter for promoting launches
(no matter the size), to push product awareness and in marketing campaigns has shown
a steady increase, with remarkable success. It has effectively driven traffic
towards websites and ultimately produced sales.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; mso-outline-level: 1;"><span lang="EN-ZA" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-ZA; mso-font-kerning: 18.0pt;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Good ‘CONTENT’ creates
attention onto every social platform and twitter is no different. But where to start,
what to say, how to say it, which hashtags to use and how to use those hashtags
has become overwhelming.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">There are ways to create
effective twitter copy, such as use of pictures, video clips, the use of the
media library, effective use of hashtags and tweet threads, Copy needs to be
inspiring, and emojis must be used effectively.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">What is very
interesting is the way in which ordinary people, the man in the street, have made
the best use of twitter and how it has helped them become influencers. On a micro,
macro or nano scale, influencers have effectively turned their twitter presence
into money. Companies are starting to encourage their staff to go onto twitter
to become relevant for the company. This can particularly be seen in the
#beauty industry.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The most recent
change to twitter is the New Business Profiles function, which enables
businesses to ‘Convert to Professional’. It is currently being tested in the
USA and will open up globally over the next few months. <o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">This option was
shared by both @janeManchunWong and @AlexandroPaluxxi, both app analysts. Businesses
follow a three-step process enabling them to select a business category and
assign either a ‘Business’ or ‘Creator’ profile to their accounts.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">@Twitter explains it
in this way: “Professional Profiles are a new tool that will allow businesses,
not-for-profits, publishers and creators – anyone who uses twitter for work –
to display specific information about their business directly on their profile.
We’re starting with a small pool of businesses in the United States. and will
give more accounts access to Professional Profiles in the coming months.”<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Once converted, more
of your company’s details will be made available for view. Further down the
line product display panels and picture galleries will also be available.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Twitter currently has
a ‘boost’ option for revenue generation.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Through recently
launched ‘Twitter Blue’ (only available in a few markets) Twitter is trying to get
businesses to pay for tracking elements such as brand surveys and other
analytics.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Social media is here
to stay and will continue to grow and twitter is giving us an alternative way
of getting our message across to a wider audience that we might not have accessed
before. After all, it is all about maximising our presence in as many different
markets as possible.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The new idea is to
get away from the LSM’s and rather target anyone with the same likes.<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Allow us, Intune
Communications, to help you build your social media strategy.<span style="mso-spacerun: yes;"> </span>Being a creative agency, we can effectively
and efficiently get to work and make your platforms produce results<o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p style="margin: 0cm; vertical-align: top;"><span lang="EN-ZA" style="color: #14171a; font-family: "Calibri",sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p> </o:p></span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-68858354327853369442021-07-08T09:30:00.001+02:002021-07-08T09:30:00.217+02:00Who are the athletes to look out for at the Olympics?<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/cF7Td4xX9Ag" width="320" youtube-src-id="cF7Td4xX9Ag"></iframe></div><br /> <p></p><p><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">With the Olympics about a month away and the deadline to qualify for the Olympics coming up on the 29th June we take a look at athletics and what it means to athletes and schools.
We are privileged to have three time Olympian and TUKS lecturer, LJ van Zyl, and content creator and sport journalist Manfred Seidler, talk about the Olympic Games and what we should expect from the games</span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-14384318235046677382021-07-07T16:49:00.007+02:002021-07-07T16:49:45.130+02:00How do you transition from a school athlete to a professional athlete?<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/WlFZK-g828g" width="320" youtube-src-id="WlFZK-g828g"></iframe></div><br /><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; color: #0d0d0d; font-family: Roboto, Noto, sans-serif; font-size: 15px; text-align: start; white-space: pre-wrap;">With the Olympics about a month away and the deadline to qualify for the Olympics coming up on the 29th June we take a look at athletics and what it means to athletes and schools.
We are privileged to have three time Olympian and TUKS lecturer, LJ van Zyl talking to us about Athletics and opportunities that school kids have at getting recognized, transitioning from school to professional athletics and being able to participate at the Olympics.
Together with LJ we have content creator and ex journalist Manfred Seidler who has over 30 years of experience working in Athletics and reporting on sports events including the Olympics over those 30 years.
LJ de Villiers did his masters on the difficulties that athletes have transitioning from a school athlete to a professional athlete and here, LJ together with Manfred, identifies these problems and then goes on to talk about other issues that athletes face.</span></div><br /> <p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-56515229782336411592021-06-23T14:30:00.002+02:002021-06-23T14:30:25.692+02:00Women in Sport - ICC 100% Future Leaders Programme<p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/zcOrG44DD7w" width="320" youtube-src-id="zcOrG44DD7w"></iframe></div><br /> <p></p><p class="vt-content-editable shsp-de-text-shadow-none shsp-de-text-align-left" data-store-id="2daaabfd-5f17-4ffe-b692-97e2182781b0"><strong>Women from all over the world are getting the opportunity to take up leadership roles in various sports including cricket. The ICC has announced it's mentorship program for women and we got the opportunity to talk to two of the women that have been selected from 300 applicants to take part in the program.</strong></p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f">40 women from 29 ICC Member countries have been selected to be mentored as part of the ICC 100% Cricket Future Leaders Programme designed to support emerging female talent in cricket. The programme, which is part of the ICC’s long-term commitment to accelerate the growth of women’s cricket and women in cricket, received an overwhelming response of more than 300 applicants from 45 different countries.</p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f">The initial intake will be split into two batches and the programme, which designed to address the low percentage of women in leadership positions in global cricket and build a pipeline of new female leaders in cricket will get underway with batch one beginning this month.</p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f"><strong>About 100% Cricket Future Leaders Programme</strong><br />The application is open for all female future leaders of Cricket to apply and will be matched with a mentor to support their development growth.<br />The role of a mentor is to unlock their mentee’s potential and help them to be at their best. This could include being a confidential sounding-board, providing advice, guidance, and connections to reach their potential.</p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f">The philosophy of the 100% Cricket - Future Leaders Programme is to be participant lead, with the ICC acting in support to match the mentees with suitable mentors and provide guidelines and evaluation frameworks for the participants and opportunities to network and interact.</p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f">The programme will last for a period of 6 months, and include a kick-off workshop with Belinda Clark, followed by monthly check-ins and a 3-month review with the mentees and mentors agreeing the frequency and method of communication.</p><p class="vt-content-editable shsp-de-text-shadow-none" data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f"><strong>SELECTION PROCESS</strong><br />All mentee applications were reviewed by a selection panel consisting of the ICC General Manager – Marketing and Communications – Claire Furlong, Mentor Guide and former Australia Captain Belinda Clark AO, ICC General Manager Development, Will Glenwright, and Competition Manager – Cricket, Birmingham 2022 – Commonwealth Games Holly Colvin.</p><p data-store-id="118bd9af-e81b-4359-8af0-917d7d83449f"> </p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-26625020970328157062021-06-18T09:43:00.003+02:002021-06-18T09:43:13.880+02:00KFC pays homage to youth excellence this Youth Month<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KNt1KpUrqXhkMPaWAycTxNcmJYOYt2F_30yDosuII0V0POXD4V6qPvdFNFwReIWWOKUyO7557_3wim1ng8_hHawZ7ZzBMTKjLAmgKa0-Pw7h6f8EAc3kqbjdOiBWkDCZZWQhKlrovF4/s1024/KFC+Bucket.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1022" data-original-width="1024" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KNt1KpUrqXhkMPaWAycTxNcmJYOYt2F_30yDosuII0V0POXD4V6qPvdFNFwReIWWOKUyO7557_3wim1ng8_hHawZ7ZzBMTKjLAmgKa0-Pw7h6f8EAc3kqbjdOiBWkDCZZWQhKlrovF4/w200-h199/KFC+Bucket.jpg" width="200" /></a></div><br /><p></p><p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Former South African
president and philanthropist Nelson Mandela famously said that sport can play a
role in uniting people in divided societies, it speaks to the youth in a
language they understand and it has the power to create hope where once there
was only despair. KFC has proved the adage correct through their partnership
with Cricket South Africa (CSA) with the KFC Mini Cricket Programme which has
played a vital part in empowering the youth through cricket.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Since the start of their
partnership in 2010 the KFC Mini Cricket programme worked on spreading the game
of cricket to where it now hosts 126 000 young cricketers annually across South
Africa in a programme that spans diverse range in society, from urban areas to
rural areas attracting children of all genders, races and social backgrounds.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The KFC Mini Cricket
programme does not only successfully get children physically active but also
plays a role in positively developing the children’s mental, social, and
emotional wellbeing as KFC Mini Cricket programme participants learn to play
for a goal within a team environment which encourages soft skills like focus,
communication and helps improve friendship. Teamwork and leadership which can
pave a foundation for a successful professional cricketing career or a career
outside cricket through lessons learned in the KFC Mini Cricket programme.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The KFC Mini Cricket
Programme is also a foundation to youth who aspire to be professional
cricketers one day as players such as Sinethemba Qeshile, Janneman Malan and
Lutho Sipamla have seen their hard work and dreams come to fruition when they
made their debuts for South Africa in the KFC international T20 Series.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“As we commemorate Youth
Month, we are proud to play part in empowering the youth of South Africa
through our partnership with CSA with the KFC Mini Cricket programme which has
ensured that over a million children get active through our 11 years of
involvement in this prestigious programme.” KFC CSI Manger Andra Nel commented.
<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“KFC’s youth empowerment
goes beyond our involvement with the KFC Mini Cricket programme as outside of
cricket. KFC has launched the Ikusasa Lethu scholarship programme which
provides quality education to our team member’s children. We also continue to
tackle malnutrition through the KFC Add hope programme which raises funds to
feed over 150 000 children in South Africa. Through all these programmes
KFC continues to invest in the future of South Africa.” Andra Nel concluded.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt; text-align: justify;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The month of June is
referred to as Youth month in the South African calendar and the commemorations
and observance of youth month reach their peak on June 16<sup>th</sup> – Youth
Day - a significant holiday in South Africa’s history. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">For more information on the KFC
Mini-Cricket programme, visit <a href="https://order.kfc.co.za/minicricket/minicrickethome">Website</a><o:p></o:p></span></p><p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX_jHG0vVOyi-WPHpcD4owvxtAA2fiwXtBzfyT2dCqvcabt25z7_Eq0d-399EjQo2kHjdLll87mMe6NRS8abmIkl2n6fX_T_UWPN5rcxsv8rUL7vXfU1Dtask8nj0uXMi0XvS3qKab730/s1252/1.+Lungi+Ngidi+giving+Napyane+Letlhogonolo+assistance+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1252" data-original-width="768" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX_jHG0vVOyi-WPHpcD4owvxtAA2fiwXtBzfyT2dCqvcabt25z7_Eq0d-399EjQo2kHjdLll87mMe6NRS8abmIkl2n6fX_T_UWPN5rcxsv8rUL7vXfU1Dtask8nj0uXMi0XvS3qKab730/s320/1.+Lungi+Ngidi+giving+Napyane+Letlhogonolo+assistance+1.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKyN0g5rLXipJ1B63exZyZ8XOC1Cp_J8wdSS_5TwJdKao5oTto-4XnDvEQ_m2w5bD6-yYLI4SG8DJenpcq9KHZ25O3LqDJ-9uslfYT3X-TwDZKWntmgL-E08X_KEdFSVt8OK5hEvhXilc/s1564/Untitled-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1564" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKyN0g5rLXipJ1B63exZyZ8XOC1Cp_J8wdSS_5TwJdKao5oTto-4XnDvEQ_m2w5bD6-yYLI4SG8DJenpcq9KHZ25O3LqDJ-9uslfYT3X-TwDZKWntmgL-E08X_KEdFSVt8OK5hEvhXilc/s320/Untitled-1.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKhT_5afZ2dQiz-sCmU2oa8_OxEC4VsQocS16FHQ0BVYRV3_qHs7aJc-YKAoe05Js0cKmLlJbIJKR5l71iri4oEfIehWOQ_ruYFenfQTJ-uvVw2zYt30sqrGtd-JzyQfsR54QqBBvYx1w/s997/Warm+Up+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="997" data-original-width="960" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKhT_5afZ2dQiz-sCmU2oa8_OxEC4VsQocS16FHQ0BVYRV3_qHs7aJc-YKAoe05Js0cKmLlJbIJKR5l71iri4oEfIehWOQ_ruYFenfQTJ-uvVw2zYt30sqrGtd-JzyQfsR54QqBBvYx1w/s320/Warm+Up+2.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmyGrOvcWEfgFb5khXUbVbhR2MWw94yqHW3xj_AYcghyphenhyphenurI4b0aZwWLM7rERuOSglkvFIvF05CH22cdg0JNz65PjcSW_eRqUmkBsHTZl7HaGPtB5rFKhPCGR6tD0yKjS51uhL0MLWL3do/s1260/Warming+Up+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="840" data-original-width="1260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmyGrOvcWEfgFb5khXUbVbhR2MWw94yqHW3xj_AYcghyphenhyphenurI4b0aZwWLM7rERuOSglkvFIvF05CH22cdg0JNz65PjcSW_eRqUmkBsHTZl7HaGPtB5rFKhPCGR6tD0yKjS51uhL0MLWL3do/s320/Warming+Up+1.jpg" width="320" /></a></div><br /><p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><br /></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-88534376864374496232021-06-06T09:30:00.001+02:002021-06-06T09:30:27.446+02:00What is SuperSport Schools and how can it benefit your School?<p> </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/jydu17w62MA" width="320" youtube-src-id="jydu17w62MA"></iframe></div><br /><p></p><p><br /></p><p><br /></p><p><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">There are many OTT packages out there including the new SuperSport Schools, what does this mean to schools and how can they benefit from them?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;"> </span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">What are the benefits of showing live school sport?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">How can you take advantage of it?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">How do you market on an OTT platform?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">Can your sponsors get coverage on SuperSport Schools?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">Who can you contact and what sports do they cover?</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">SuperSport Schools exists to grow schools sport and get more sports stars to shine, across the African continent by broadcasting the full South African SCHOOLS SPORT story – from the beginning! Our vision is to extend this to encompass the African Continent.</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">SuperSport Schools records and live-streams schools sport automatically – indoors and outdoors – so that parents and other interested parties can watch from anywhere LIVE, or any time ON-DEMAND and at NO COST to the viewer.</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">If you want to listen to our webinars live register here https://bit.ly/3uWlr8g</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">
</span><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, Noto, sans-serif; font-size: 15px; white-space: pre-wrap;">Video Editor Cyberlink this will help for content creation and video analysis for athletes: https://bit.ly/3ysQ5bR</span></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-58934106438029203472021-06-06T08:43:00.003+02:002021-06-06T08:43:29.049+02:00Five easy steps to POPI compliance<p> Here is an article posted on <a href="https://www.lexology.com/library/detail.aspx?g=916227c4-135b-4a4f-a697-22e29b0b3a19">Lexology.com with 5 easy steps to POPI compliance</a></p><p>The enactment of the General Data Privacy Regulations (GDPR) in the EU last year and the imminent proclamation of the effective date of South Africa’s own data privacy legislation, the Protection of Personal Information Act, 2013 (“POPI”), has been the cause of disquiet for many organisations’ directors and compliance officers.</p><p><br /></p><p>Stricter data privacy legislation demands that organisations implement strict data processing standards to ensure the privacy and security of personal information. Penalties for non-compliance are hefty, as is evident from the EUR50-million fine imposed on Google in January this year for non-compliance with data privacy legislation.</p><p><br /></p><p>While ensuring compliance might seem overwhelming, it can in fact be achieved in five easy steps:</p><p><br /></p><p>Appoint or reassess the role of the information officer. In terms of the regulations under POPI, the duties imposed on the information officer have been extended and now include certain mandatory duties. The default information officer of a private body is its head, which is generally the CEO, unless it has been delegated. The first step to compliance would therefore be to appoint an information officer if the organisation does not already have one, or to reassess the role of the existing information officer in line with the requirements set out in POPI.</p><p>Create awareness. In order to ensure effective compliance, buy-in from senior management all the way down the chain of command is needed. Make sure employees understand what data privacy legislation entails and what is required of them. This can be achieved through interactive awareness training.</p><p>Personal information impact assessment. Once all employees are informed, self-assessments and audits should start throughout the organisation, within each business unit. It is important to understand what information is collected, how it is collected, by whom it is collected, what it is used for, how it is stored and processed, how it is retained and destroyed and whether it was collected with the necessary consent. Once self-audits are completed, there should be a clear understanding of how data is being processed in the organisation, and it will be in a position to identify gaps and produce a clear gap analysis and risk assessment report.</p><p>Develop a compliance framework, which can include processes and policies. A proper gap analysis will help identify which processes and policies have to be put in place. These may include:</p><p>updates to employment contracts</p><p>updates to supplier agreements</p><p>changes to marketing practices (opt-in and opt-out best practice)</p><p>implementation of policies like: personal information sharing policy, security compromises policy, subject access request policy, CCTV camera policy, bring your own device policy, Promotion of Access to Information Act, 2000 ("PAIA") manual, to mention a few.</p><p>Implementation. The compliance framework should be implemented, monitored and maintained. Policies and procedures do nothing to aid compliance if they not properly implemented. The last step to compliance would be to ensure the proper implementation of new policies and procedures through in depth training, awareness campaigns, annual re-training and compliance audits.</p><p>How ENSafrica’s POPI Toolkit can help achieve compliance</p><p><br /></p><p>ENSafrica, in conjunction with a leading data privacy expert, has designed a POPI Toolkit based on international and local South African legal requirements and global best practice.</p><p><br /></p><p>The POPI Toolkit is a comprehensive compliance programme, and is a quick and cost effective way for organisations to fast track POPI compliance and effectively manage risk.</p><p><br /></p><p><br /></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-59554645208774997582021-06-03T13:00:00.001+02:002021-06-03T13:00:00.197+02:00KFC Mini-Cricket Festival: Rosebank & Alexandra - 14 May 2021<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdoHkva7WReGqhxkL5uH9uS55R3hRbW4cMewyaoTZir_ovBA7QbWw3cc80G-SWUzOyvIstxsba4G761iNY4a_aj08KVTNpRpXybwpBAR6zZOKd6CJPlkMJLyGSo7FhcpquuZ4Uxi4z7J8/s133/Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="122" data-original-width="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdoHkva7WReGqhxkL5uH9uS55R3hRbW4cMewyaoTZir_ovBA7QbWw3cc80G-SWUzOyvIstxsba4G761iNY4a_aj08KVTNpRpXybwpBAR6zZOKd6CJPlkMJLyGSo7FhcpquuZ4Uxi4z7J8/s0/Logo.png" /></a></div><br /><p></p><p></p><p class="MsoNormal"><b><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">The
boys and girls are back on the cricket field and getting active again! The KFC
Mini-Cricket programme hosted two successful KFC Mini-Cricket festivals in
Gauteng on Friday, 14 May. <o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">In a
fun-filled day, KFC along with Cricket South Africa (CSA) and the Central
Gauteng Lions (CGL) visited Rosebank Primary School in Rosebank and MC Weiler
Primary School in Alexandra, bringing with them the CSA mascot ZAC, CGL
fast bowling legend, Johnson Mafa and former Proteas bowler, Garnett Kruger. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“This
programme just reminds me of where I was a number of years ago, as a kid, and
to where I am now as an professional ex-cricketer. The experiences that I had
from being a player, it all started here…playing cricket in the street and on
the field. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“These
initiatives that KFC and CSA are doing are bringing dreams to a reality. Giving
kids an opportunity to dream of becoming a cricketer one day. It’s also
brilliant of KFC to bring these activations to the township,” Kruger commented.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">For more
information on the KFC Mini-Cricket programme visit <a href="https://order.kfc.co.za/minicricket/minicrickethome">https://order.kfc.co.za/minicricket/minicrickethome</a>.
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><END><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Image
List (With Captions):<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Rosebank
Primary School: <o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYT93mJSWYnHlyvaVb054ZPD6uSeq_M1OK3aEete0VXnXv74BtG5e1PvFmsOC40qUOwxZfAIxyNJFnD3O1vEgeWQecNxKgi15xyQoVvAVE6W9PDv-NXIxZEko5M2mZJFd9J_t0jM_oitM/s2048/6.+Cricket+South+Africa+mascot+ZAC+engaging+with+KFC+Mini-Cricket+kids+at+the+KFC+Mini-Cricket+.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1299" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYT93mJSWYnHlyvaVb054ZPD6uSeq_M1OK3aEete0VXnXv74BtG5e1PvFmsOC40qUOwxZfAIxyNJFnD3O1vEgeWQecNxKgi15xyQoVvAVE6W9PDv-NXIxZEko5M2mZJFd9J_t0jM_oitM/s320/6.+Cricket+South+Africa+mascot+ZAC+engaging+with+KFC+Mini-Cricket+kids+at+the+KFC+Mini-Cricket+.JPG" width="320" /></a></b></div><b><br /></b><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Cricket South Africa mascot ZAC engaging with KFC Mini-Cricket kids
at the KFC Mini-Cricket Festival at Rosebank Primary School on Friday, 14
May 2021 <b>(6)</b><o:p></o:p></span></i></li></ul><div><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU-9WW2CowzUEHkk2k9linqomKsnEd94j9L-MPTcWnjqqoMrRY2HkK0kpare7W3kjNeQpjlsxvYgpoH2W00i-LUT0hL01G696DW_KhmgfguXzCJnfunqLsb-pe6JMCaAHB27AZT9tcPzE/s2048/7.+CSA+mascot+ZAC+at+slip+as+KFC+Mini+Cricket+kids+get+active+again+at+the+KFC+.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1634" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU-9WW2CowzUEHkk2k9linqomKsnEd94j9L-MPTcWnjqqoMrRY2HkK0kpare7W3kjNeQpjlsxvYgpoH2W00i-LUT0hL01G696DW_KhmgfguXzCJnfunqLsb-pe6JMCaAHB27AZT9tcPzE/s320/7.+CSA+mascot+ZAC+at+slip+as+KFC+Mini+Cricket+kids+get+active+again+at+the+KFC+.JPG" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><i><br /></i></b></div><ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">CSA mascot ZAC standing at slip as KFC Mini Cricket kids get active
again at the KFC Mini-Cricket Festival at Rosebank Primary School on
Friday 14 May 2021 <b>(7)</b><o:p></o:p></span></i></li></ul><div><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9YbzWyariLMPOoJYOLMrWljWe6v3EEJ2OD_tcYZdoYbEGEx4bHYINzb0VCt_thJgA1bDi02ZxiYkWt6WSFU3E4hsJDcwtIcN-HbZeW8ODOnf8epxgkRSg0z1wYS2oGBAL_RxP8Xsoko/s2048/11.+KFC+Mini+Cricket+kids+receive+instructions+as+they+prepared+for+fun+and+.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1195" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9YbzWyariLMPOoJYOLMrWljWe6v3EEJ2OD_tcYZdoYbEGEx4bHYINzb0VCt_thJgA1bDi02ZxiYkWt6WSFU3E4hsJDcwtIcN-HbZeW8ODOnf8epxgkRSg0z1wYS2oGBAL_RxP8Xsoko/s320/11.+KFC+Mini+Cricket+kids+receive+instructions+as+they+prepared+for+fun+and+.JPG" width="320" /></a></div><br /><i><br /></i></b></div><ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">KFC Mini Cricket kids receive instructions as they prepared for fun
and exciting action during the KFC Mini Cricket Festival on Friday, 14 May
2021 <b>(11)</b><o:p></o:p></span></i></li>
</ul>
<p class="MsoNormal"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">MC
Weiler Primary School: <o:p></o:p></span></b></p><p class="MsoNormal"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKYHdE7Y-jG6zkGAX39zevQwBd6rIdwutWM5gMYsJEDRPP1fYSqKGJyY1-v5hVlWHtutDUlj7fBeWtxuZt6OKOXj-gej1KyffX0YPLFYOH1xmjdCtPA4P5UsFhPCElBg-zVM-aRvWZssw/s2048/1+Anele+Ngodo+from+Gordon+Primary+School+learning+to+master+the+art+of+bowli.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1673" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKYHdE7Y-jG6zkGAX39zevQwBd6rIdwutWM5gMYsJEDRPP1fYSqKGJyY1-v5hVlWHtutDUlj7fBeWtxuZt6OKOXj-gej1KyffX0YPLFYOH1xmjdCtPA4P5UsFhPCElBg-zVM-aRvWZssw/s320/1+Anele+Ngodo+from+Gordon+Primary+School+learning+to+master+the+art+of+bowli.jpg" /></a></b></div><b><br /><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><br /></span></b><p></p>
<ul type="disc">
<li class="m4534914495167323566msolistparagraph" style="mso-list: l1 level1 lfo2;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Anele Ngodo from Gordon Primary School learning to master the art
of bowling with Gauteng cricket legend Johnson Mafa during KFC Mini
Cricket Festival at MC Weiler Primary School on Friday, 14 May 2021 <b>(1)</b></span></i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></li></ul><div><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigsPQq1jxT-URS0fRr23k5Gp3-EIbM8xwBYouC2njeeUqtkQhVdD0ki2Yk2vmDbXG82DnDlBiT3ZSI3Vq7RoE2619L9ifk5ONw0gp0O39piOfOOoFljymddNETOnURWCLWVoofVWLLkZ0/s2048/2.Kgomotso+Matintela+with+Thabang+Phiri+from+Ikage+Primary+School+-++KFC+Mini+Cricket+Alexandra+Festival.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1626" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigsPQq1jxT-URS0fRr23k5Gp3-EIbM8xwBYouC2njeeUqtkQhVdD0ki2Yk2vmDbXG82DnDlBiT3ZSI3Vq7RoE2619L9ifk5ONw0gp0O39piOfOOoFljymddNETOnURWCLWVoofVWLLkZ0/s320/2.Kgomotso+Matintela+with+Thabang+Phiri+from+Ikage+Primary+School+-++KFC+Mini+Cricket+Alexandra+Festival.jpg" width="320" /></a></div><br /><i><br /></i></b></div><ul type="disc">
<li class="m4534914495167323566msolistparagraph" style="mso-list: l1 level1 lfo2;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Coach Kgomotso Matintela helping Thabang Phiri Ikage Primary School
with his positioning at the crease as the KFC Mini-Cricket kids took to
the field during the KFC Mini-Cricket Festival at MC Weiler Primary School
on Friday, 14 May 2021 <b>(2)</b></span></i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></li></ul><div><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0CzC5KsuQKbjGtoWk9I6WyENlHFeA5MzPxxouqpzNsrbHrphwoCWI1Rgc9obMl6IRzZSJ-ThGfoRLzcaeNgLxRWNOGq5vQnt2nEtCXwU4QV64cB7j-HbDbzAQ9Xan1Hf9ywpKcI9ZGxg/s2048/4+Kgosiame+Monisi+from+MC+Weiler+Primary+School+-++KFC+Mini+Cricket+Alexandra+Festival.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1550" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0CzC5KsuQKbjGtoWk9I6WyENlHFeA5MzPxxouqpzNsrbHrphwoCWI1Rgc9obMl6IRzZSJ-ThGfoRLzcaeNgLxRWNOGq5vQnt2nEtCXwU4QV64cB7j-HbDbzAQ9Xan1Hf9ywpKcI9ZGxg/s320/4+Kgosiame+Monisi+from+MC+Weiler+Primary+School+-++KFC+Mini+Cricket+Alexandra+Festival.jpg" /></a></div><br /><i><br /></i></b></div><ul type="disc">
<li class="m4534914495167323566msolistparagraph" style="mso-list: l1 level1 lfo2;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Kgosiame Monisi from MC Weiler Primary School delivers the perfect
ball as the KFC Mini-Cricket kids marked their return to action with the
KFC Mini-Cricket Festival at MC Weiler Primary School on Friday, 14 May
2021 <b>(4)</b></span></i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></li>
</ul>
<p class="MsoNormal"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;">Please note: </span></i><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">All images provided are courtesy of Cricket
South Africa / Backpages (Sam Shivambu).</span></i><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-language: EN-ZA;"><o:p></o:p></span></i></p><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-34913694331374190412021-06-03T09:00:00.001+02:002021-06-03T09:00:00.204+02:00KFC Mini-Cricket Regional Festival: Limpopo - 18-19 May 2021<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdoHkva7WReGqhxkL5uH9uS55R3hRbW4cMewyaoTZir_ovBA7QbWw3cc80G-SWUzOyvIstxsba4G761iNY4a_aj08KVTNpRpXybwpBAR6zZOKd6CJPlkMJLyGSo7FhcpquuZ4Uxi4z7J8/s133/Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="122" data-original-width="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdoHkva7WReGqhxkL5uH9uS55R3hRbW4cMewyaoTZir_ovBA7QbWw3cc80G-SWUzOyvIstxsba4G761iNY4a_aj08KVTNpRpXybwpBAR6zZOKd6CJPlkMJLyGSo7FhcpquuZ4Uxi4z7J8/s0/Logo.png" /></a></div><br /> <p></p><p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">It has been over a year in the making but the wait is finally over for
aspiring cricketers as the KFC Mini-Cricket programme resumed its on-field
action this month and recently held KFC Mini-Cricket Regional Festivals in
Limpopo earlier this week <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">Over the two days of socially distanced fun, excitement and promising
displays at the crease, Cricket South Africa (CSA) in partnership with KFC
visited Phalaborwa on Tuesday, 18 May, where they hosted Rethusitswe Primary
and Phondo Primary, along with 68 kids and 22 volunteer coaches. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">The next day, the festivities moved to Bochum in Polokwane, where a
similar number of boys and girls, and their coaches from Rapoho Primary, Mangwoto
Primary and Maswene Primary, got to interact with CSA mascot, ZAC as well as
Proteas Team Manager, Kgomotso ‘Volvo’ Masubulele – who is originally from
Limpopo. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">These KFC Mini-Cricket Regional Festivals form part of a 2020/21 KFC
Mini-Cricket season relaunch undertaken by CSA to help provide an enjoyable but
more importantly, safe environment for the kids to get active after a prolonged
absence due to the restrictions caused by the ongoing COVID-19 outbreak. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">Ahead of the resumption, to ensure the players, coaches and teachers’
safety, KFC Mini-Cricket identified non-hotspot regions across the country
where non-contact school sport can take place. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">They have also procured Personal Protective Equipment (PPE) and
sanitisers for all participating schools, provided extra playing equipment to
limit sharing between players, as well as arrange additional personnel to help
facilitate the COVID-19 protocols for each school. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">CSA’s Mass Participation Coordinator, Buhle Motshegoa is pleased with
how the Limpopo-leg of the KFC Mini-Cricket Regional Festivals went,
highlighting the immense passion for the game that exists, as well as the
bright talent on show in the province. A province that produced the likes of
former Proteas Women’s star, Mercia Letsoalo, Titans coach, Mandla Mashimbyi
and legendary South African fast bowler, Dale Steyn. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">“We are extremely happy that the 2020/21 KFC Mini-Cricket season was
able to get underway in the form of the Regional Festivals and that we once
again get to see our mini cricketers and coaches play with smiles on their
faces,” Motshegoa commented. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">“As soon as we arrived in Phalaborwa, you could sense the positive
energy, and passion for the sport in all those involved in making the two-day
cricketing spectacle a resounding success, while we adhered to the strict
COVID-19 health regulations. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">“Although getting kids active in a fun and enjoyable way is the main
goal, we also got to witness some sensational talent on the field, between both
the boys and girls. This bodes well, not only for the growth of the KFC
Mini-Cricket programme but also for the South African cricket pipeline,” she
added. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default" style="page-break-before: always;"><b><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;">About KFC Mini-Cricket: <o:p></o:p></span></b></p>
<p class="Default" style="page-break-before: always;"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 10.0pt; mso-ansi-language: EN-ZA;">KFC Mini-Cricket provides a platform for kids in South Africa to have
fun and get active. KFC Mini-Cricket is the largest grassroots development
sports programme in South Africa and is also an essential building block for
learning cricketing basics and entrenching a love for the game. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 10.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 10.0pt; mso-ansi-language: EN-ZA;">As of the 2019/2020 season, there are 126 642 kids from 6617 schools
active in the KFC Mini-Cricket programme who are coached by 13 673 volunteer
coaches. KFC has sponsored KFC Mini-Cricket since 2010 and in the 2012/13
cricket season KFC became the title sponsor of the KFC T20 Internationals. <o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 10.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 10.0pt; mso-ansi-language: EN-ZA;">For more information, please visit <a href="https://order.kfc.co.za/minicricket/minicrickethome">https://order.kfc.co.za/minicricket/minicrickethome</a>.
<o:p></o:p></span></p>
<p class="Default"><span lang="EN-ZA" style="font-size: 11.0pt; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Image
List (With Captions):<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1-DkdDgBA_XQlWvtIynPTfpRBVnTyEWNjFWNJOI5rJ-0XJbMwkzl3bFCjMaDpR11g_3l-y63sgGz1QkSCZM5BDrcVNN-1WblVKVGOlKXrmaBLf6jLYKoaEn6rlxi0a-LVPoPsrlP1bVg/s2048/1.+Paballo+Mogofe+%2528Ruthusitwe+Primary+School%2529+during+the+2021+KFC+Mini+Cricket+Activation+at+Ruthusitwe+Primary+Schoo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1551" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1-DkdDgBA_XQlWvtIynPTfpRBVnTyEWNjFWNJOI5rJ-0XJbMwkzl3bFCjMaDpR11g_3l-y63sgGz1QkSCZM5BDrcVNN-1WblVKVGOlKXrmaBLf6jLYKoaEn6rlxi0a-LVPoPsrlP1bVg/s320/1.+Paballo+Mogofe+%2528Ruthusitwe+Primary+School%2529+during+the+2021+KFC+Mini+Cricket+Activation+at+Ruthusitwe+Primary+Schoo.jpg" /></a></b></div><b><br /></b><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Paballo Mogofe (Ruthusitwe Primary School) showing great
bowling technique as the action heats up during the 2021 KFC Mini Cricket
Regional Festival at Ruthusitwe Primary School in Phalaborwa on the 18 May
2021 ©Muzi Ntombela/BackpagePix<b><o:p></o:p></b></span></li>
</ul>
<p class="MsoListParagraph"><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY3hyDWzHEP0QxdsPyXTMrpKWWOOcRiT4XPQQr3eyO4p1Pqi_59uY-lCJJ2F_Miscw_R0qBipIKcIFMdekw5UIQBEgnqDtIrQ5-nNZ04y3id-UAgtqX1vST700OsU9NA0oFYvWij3yohs/s2048/2.+Dumisani+Manyama+%2528Thusetso+Primary+School%2529+during+the+2021+KFC+Mini+Cricket+Activation+at+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1928" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY3hyDWzHEP0QxdsPyXTMrpKWWOOcRiT4XPQQr3eyO4p1Pqi_59uY-lCJJ2F_Miscw_R0qBipIKcIFMdekw5UIQBEgnqDtIrQ5-nNZ04y3id-UAgtqX1vST700OsU9NA0oFYvWij3yohs/s320/2.+Dumisani+Manyama+%2528Thusetso+Primary+School%2529+during+the+2021+KFC+Mini+Cricket+Activation+at+.jpg" /></a></b></div><b><br /></b><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Dumisani Manyama (Thusetso Primary School) getting ready to
execute a beautiful pull shot during the 2021 KFC Mini Cricket Regional
Festival at Ruthusitwe Primary School in Phalaborwa on the 18 May 2021
©Muzi Ntombela/BackpagePix<o:p></o:p></span></li>
</ul>
<p class="MsoListParagraph"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhMg6BrVON8mMS4UyY2_v2DdOQMiLzbTGqssUvk1Rf21eElQ-oT7yDfegL9RbrzI1PvNsYppd9WDd0EI2ktrQ_ei_Pmjuux2fDU_TFLD5CI2KHkmjglkOnbtHlzpe8ttMU7BwcbnkbwtU/s2048/3.+CSA+Mascot+ZAC+engaging+with+KFC+Mini-Cricket+team+from+Rethusitswe+Primary+during+the.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1613" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhMg6BrVON8mMS4UyY2_v2DdOQMiLzbTGqssUvk1Rf21eElQ-oT7yDfegL9RbrzI1PvNsYppd9WDd0EI2ktrQ_ei_Pmjuux2fDU_TFLD5CI2KHkmjglkOnbtHlzpe8ttMU7BwcbnkbwtU/s320/3.+CSA+Mascot+ZAC+engaging+with+KFC+Mini-Cricket+team+from+Rethusitswe+Primary+during+the.jpg" width="320" /></a></div><br /><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">CSA Mascot ZAC posing with KFC Mini-Cricket team from
Rethusitswe Primary after getting active during the 2021 KFC Mini Cricket
Regional Festival at Ruthusitwe Primary School in Phalaborwa on the 18 May
2021 ©Muzi Ntombela/BackpagePix<o:p></o:p></span></li>
</ul>
<p class="MsoListParagraph"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7imvmsxur2h3GuZNtlSMqXDHTxQoq-T2XZwZiIH5G9ZJs_zE_hfPIe93FKBtOqLN3O0QPGvqG5QWwd9ro0A9JyNd-EpnHtlUVVMgtnT0s45e3VqhkUnFiagGaV9z_-d9wABCU1k62Eq8/s2048/4.+Volvo+Masubelele+%2528CSA+Protea+Team+Manager%2529+coaches+Moloko+Mapasha+%2528Magwato+Primary+Sc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1322" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7imvmsxur2h3GuZNtlSMqXDHTxQoq-T2XZwZiIH5G9ZJs_zE_hfPIe93FKBtOqLN3O0QPGvqG5QWwd9ro0A9JyNd-EpnHtlUVVMgtnT0s45e3VqhkUnFiagGaV9z_-d9wABCU1k62Eq8/s320/4.+Volvo+Masubelele+%2528CSA+Protea+Team+Manager%2529+coaches+Moloko+Mapasha+%2528Magwato+Primary+Sc.jpg" width="320" /></a></div><br /><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Volvo Masubelele (CSA Protea Team Manager) coaches Moloko
Mapasha (Magwato Primary School) during the 2021 KFC Mini Cricket
Activation at Rapoho Primary School in Bochum on the 19 May 2021 ©Muzi
Ntombela/BackpagePix<o:p></o:p></span></li>
</ul>
<p class="MsoListParagraph"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBjOf-2Am-g2VQroFvrowEC1u0ylW7mVDrkt2IXy1iLL0E3kJvBKOHEVt6me-L98JAdkzJf_NAmIolA26EOVAqwM0C5wDuWQf9qvC7rpJqwJ1uSVmGBRvuz3hqZuLk66_zt9dzWj4AxTY/s2048/5.+Issac+Senatla+%2528Frame+Work+u16+Boys%2529+coaching+Dimakatso+Diala+%2528Rapoho+Primary+School%2529+during+tjpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1913" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBjOf-2Am-g2VQroFvrowEC1u0ylW7mVDrkt2IXy1iLL0E3kJvBKOHEVt6me-L98JAdkzJf_NAmIolA26EOVAqwM0C5wDuWQf9qvC7rpJqwJ1uSVmGBRvuz3hqZuLk66_zt9dzWj4AxTY/s320/5.+Issac+Senatla+%2528Frame+Work+u16+Boys%2529+coaching+Dimakatso+Diala+%2528Rapoho+Primary+School%2529+during+tjpg.jpg" /></a></div><br /><p></p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoListParagraph" style="margin-left: 0cm; mso-list: l0 level1 lfo1;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA; mso-fareast-font-family: "Times New Roman";">Issac Senatla (Framework U16 Boys) helping Dimakatso Diala
(Rapoho Primary School) with her bowling action during the 2021 KFC Mini
Cricket Activation at Rapoho Primary School in Bochum on the 19 May 2021
©Muzi Ntombela/BackpagePix <o:p></o:p></span></li>
</ul>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0tag:blogger.com,1999:blog-1611116867783322318.post-5356230011100275272021-06-02T13:00:00.001+02:002021-06-02T13:00:00.220+02:00KFC Mini-Cricket returns to North West in style<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KNt1KpUrqXhkMPaWAycTxNcmJYOYt2F_30yDosuII0V0POXD4V6qPvdFNFwReIWWOKUyO7557_3wim1ng8_hHawZ7ZzBMTKjLAmgKa0-Pw7h6f8EAc3kqbjdOiBWkDCZZWQhKlrovF4/s1024/KFC+Bucket.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1022" data-original-width="1024" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7KNt1KpUrqXhkMPaWAycTxNcmJYOYt2F_30yDosuII0V0POXD4V6qPvdFNFwReIWWOKUyO7557_3wim1ng8_hHawZ7ZzBMTKjLAmgKa0-Pw7h6f8EAc3kqbjdOiBWkDCZZWQhKlrovF4/w200-h199/KFC+Bucket.jpg" width="200" /></a></div><br /> <p></p><p></p><p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><i><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">After more than a year of being
restricted from playing their favourite sport, youngsters in parts of North
West finally got a chance to lace up their boots, don their red and white
colours and grab a bat and ball for the KFC Mini-Cricket Activation Programme
in Kanana, Klerksdorp, and Jouberton this week.<o:p></o:p></span></i></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Cricket South Africa (CSA) in
partnership with KFC hosted four thrilling mini-festivals at various schools
featuring CSA mascot, ZAC and provincial ambassadors between 25-26 May,
beginning with Inyathelo Primary in Kanana on Tuesday, before moving to Akofang
Primary in Jouberton later on the day.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">On Wednesday, the fun returned to
Jouberton, with Itirele Primary School taking centre stage during the morning
session before the final stop in Klerksdorp, where the KFC Mini-Cricket team at
Educator’s Primary School rounded off the two-day spectacle.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">These KFC Mini-Cricket Activation
Programme form part of a 2020/21 KFC Mini-Cricket season relaunch undertaken by
CSA to help provide an enjoyable but more importantly, safe environment for the
kids to get active after a prolonged absence caused by the ongoing COVID-19
outbreak.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">Ahead of the resumption, to ensure
the players, coaches and teachers’ safety, KFC Mini-Cricket identified
non-hotspot regions across the country where non-contact school sport can take
place.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">They have also procured Personal
Protective Equipment (PPE) and sanitisers for all participating schools,
provided extra playing equipment to limit sharing between players, as well as
arrange a Safety Officer to help facilitate the COVID-19 protocols for each
school.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">CSA’s Mass Participation
Coordinator, Buhle Motshegoa is pleased with how the North West-leg of the KFC
Mini-Cricket Regional Festivals went, highlighting the visible passion for the
game as well as the bright talent on show in the province. A province that
produced the likes of Momentum Proteas star, Lizelle Lee, Proteas all-rounder,
Dwaine Pretorius and Central Gauteng Lions player, Jonty Rapulana.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“We are happy that the 2020/21 KFC
Mini-Cricket season was able to get underway in the form of the Activation
Programmes and that once again we get to see our mini cricketers and coaches
play with smiles on their faces,” Motshegoa commented.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“As soon as we set foot in Kanana,
you could sense the excitement in the air, and passion for the game of cricket
from all those involved in making the two-day cricketing spectacle a resounding
success, while we strictly adhered to the COVID-19 health regulations.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">“Although getting kids active in a
fun and enjoyable way is the main goal, we also got to witness some sensational
talent on the field, between both the boys and girls. This bodes well, not only
for the growth of the KFC Mini-Cricket programme but also for the South African
cricket pipeline,” she added.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><b><u><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;">About KFC Mini-Cricket: </span></u></b><b><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">KFC
Mini-Cricket provides a platform for kids in South Africa to have fun and get
active. KFC Mini-Cricket is the largest grassroots development sports programme
in South Africa and is also an essential building block for learning cricketing
basics and entrenching a love for the game. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">As
of the 2019/2020 season, there are 126 642 kids from 6617 schools active in the
KFC Mini-Cricket programme who are coached by 13 673 volunteer coaches. KFC has
sponsored KFC Mini-Cricket since 2010 and in the 2012/13 cricket season KFC
became the title sponsor of the KFC T20 Internationals.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">For
more information, please visit </span><span lang="EN-ZA" style="mso-ansi-language: EN-ZA;"><a href="https://order.kfc.co.za/minicricket/minicrickethome"><span style="font-size: 10.0pt; line-height: 105%;">https://order.kfc.co.za/minicricket/minicrickethome</span></a></span><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"><b><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">Image
list with captions</span></b><span lang="EN-ZA" style="font-size: 10.0pt; line-height: 105%; mso-ansi-language: EN-ZA;">.<o:p></o:p></span></p><p class="MsoNormal" style="line-height: 105%; margin-bottom: 8.0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMCmHf1Dweb1myUszQj799mXuyYws8mXTwClphne_2XAliOEO3JSiq3-MgSguXSshhGig1vcs2y-e_ihIoZMxa-ymti0LHbby14FoQZhNdQ4XNGjLyL49oY4uN3wlMTE6g15k-tJ-q9gE/s2048/1.+Evodia+Yekile+%2528CSA+National+Academy%2529+coaching+Aviwe+Mpavu+%2528Inyathelo+Primary+School%2529++at+Inyathelo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1779" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMCmHf1Dweb1myUszQj799mXuyYws8mXTwClphne_2XAliOEO3JSiq3-MgSguXSshhGig1vcs2y-e_ihIoZMxa-ymti0LHbby14FoQZhNdQ4XNGjLyL49oY4uN3wlMTE6g15k-tJ-q9gE/s320/1.+Evodia+Yekile+%2528CSA+National+Academy%2529+coaching+Aviwe+Mpavu+%2528Inyathelo+Primary+School%2529++at+Inyathelo.jpg" width="320" /></a></div><p></p><span style="font-size: 10pt;">CSA National Academy player,
Evodia Yekile working closely with Aviwe Mpavu from Inyathelo Primary
School during the 2021 KFC Mini Cricket Activation at Inyathelo Primary
School in Klerksdorp on the 25 May 2021 ©Muzi Ntombela/BackpagePix</span><br /><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji0S_54dL7Av7he8Ec8bqlH0pBNiLNRpI-Xog7aQauTaRczVWmRwvaeckVaehFAHSaL4oADG4wKgZBai_w3IS_D_jCqfhv002-zptgfDGvL1b3FDRp9Zy8s76F_uXgfq00YJiwqFYPKuk/s2048/2.+Iva+Manxiwa+%2528Inyathelo+Primary+School%2529+during+the+2021+Inyathelo+Primary+School+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1356" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji0S_54dL7Av7he8Ec8bqlH0pBNiLNRpI-Xog7aQauTaRczVWmRwvaeckVaehFAHSaL4oADG4wKgZBai_w3IS_D_jCqfhv002-zptgfDGvL1b3FDRp9Zy8s76F_uXgfq00YJiwqFYPKuk/s320/2.+Iva+Manxiwa+%2528Inyathelo+Primary+School%2529+during+the+2021+Inyathelo+Primary+School+.jpg" width="320" /></a></div><br /><span style="font-size: 13.3333px;"><br /></span></div><span style="font-size: 10pt;">Iva Manxiwa from Inyathelo
Primary School preparing for a big swing as the kids get active during the
2021 KFC Mini Cricket Activation at Inyathelo Primary School in Klerksdorp
on the 25 May 2021 ©Muzi Ntombela/BackpagePix</span><br /><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifI4ZdYebA9I_sI2mzNYBZiOshqmHS4PBPFaRV_ycMTMAGySRDr2lN6hL09eGWbZZsAC8Sex084EvGQiCmzMO45v4M8HJEKFHayP6Qa6X3AR1hzwOkM841CMq-K-OOZQfbi6dMMbXo-vs/s2048/3.+ZAC+coaching+Tswarelo+Marekwa+%2528Akofang+Primary+School%2529+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1987" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifI4ZdYebA9I_sI2mzNYBZiOshqmHS4PBPFaRV_ycMTMAGySRDr2lN6hL09eGWbZZsAC8Sex084EvGQiCmzMO45v4M8HJEKFHayP6Qa6X3AR1hzwOkM841CMq-K-OOZQfbi6dMMbXo-vs/s320/3.+ZAC+coaching+Tswarelo+Marekwa+%2528Akofang+Primary+School%2529+.jpg" width="320" /></a></div><br /><span style="font-size: 13.3333px;"><br /></span></div><span style="font-size: 10pt;">ZAC helping Tswarelo Marekwa
from Akofang Primary School with his bowling grip during the 2021 KFC Mini
Cricket Activation at Akofang Primary School in Klerksdorp on the 25 May
2021 ©Muzi Ntombela/BackpagePix</span><br /><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpTDuObu9OwEMu691eHKtH9xmyZd0_E1vN3XesAspfQ45qf_Fash18pVWzH8mvXlwtnKJhON_yRDBa2IExQbR5riJFcuZvz8JhFgjovRcFNNC_-j7iCshDAPf-jW2ltydLSLbyF37lyRQ/s2048/4.Jimmy+Kgamadi+%2528Assistant+coach+Lions%2529+talking+to+the+kids+of+Itirele+Primary+School++at+Itirele+Primary+School.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1358" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpTDuObu9OwEMu691eHKtH9xmyZd0_E1vN3XesAspfQ45qf_Fash18pVWzH8mvXlwtnKJhON_yRDBa2IExQbR5riJFcuZvz8JhFgjovRcFNNC_-j7iCshDAPf-jW2ltydLSLbyF37lyRQ/s320/4.Jimmy+Kgamadi+%2528Assistant+coach+Lions%2529+talking+to+the+kids+of+Itirele+Primary+School++at+Itirele+Primary+School.jpg" width="320" /></a></div><br /><span style="font-size: 13.3333px;"><br /></span></div><span style="font-size: 10pt;">Newly appointed Central
Gauteng Lions Assistant coach, Jimmy Kgamadi engaging with the kids of
Itirele Primary School during the 2021 KFC Mini Cricket Activation at
Itirele Primary School in Klerksdorp on the 26 May 2021 ©Muzi
Ntombela/BackpagePix</span><br /><ul style="margin-top: 0cm;" type="disc">
</ul><br /><p></p>Judge Bugihttp://www.blogger.com/profile/00714503962529492491noreply@blogger.com0