Wednesday, November 14, 2012

GETTING ACTIVE WITH KFC MINI-CRICKET AND WAYNE PARNELL



As part of the KFC Mini-Cricket campaign to get children from across South Africa leading active and balanced lifestyles, Wayne Parnell held an exclusive KFC Mini-Cricket coaching session with youngsters from Kingswood College, Grahamstown today.

This once-in-a-lifetime opportunity came courtesy of Bekithemba Ngulube, a former pupil at the school, who won the prize after his name was drawn from thousands of entries in a competition held earlier this year.

“This is our third year of involvement in KFC Mini-Cricket and events such as today reflect the extent to which the youth have embraced the sport. We are proud to be able to bring a well-respected player to hold a hands-on coaching session with these boys,” says Lauren Turnbull, CSI and Sponsorship Manager at KFC South Africa.

The 2011/12 season saw the programme grow by 20% in numbers, resulting in more than 100 000 kids being actively involved. This season, KFC Mini-Cricket festivals started in September and will run until March, with children from all 16 of the cricket provinces getting a taste of the action. The provincial cricket unions have also committed to having some of their senior players at the festivals to give some invaluable hands-on tips to the children.

The focus this season will also be the KFC Mini-Cricket kids ambassador search which will get kids encouraging other kids to join the programme and for kids already in the programme to play more frequently. Auditions will be held at all festivals.

“Cricket is such a wonderful way to get children outside and active. And it is one of those sports you can play virtually anywhere. From their backyard to the beach, the children will find a way to play the game,” said Wayne Parnell, Proteas left-arm medium-fast bowler.







 
 
 

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