For the fourth year running, athleisure
brand Mille, renowned for its comfort and durability is proud to announce that
it will once again be partnering with Danone in support of their Nations Cup
football tournament for kids aged 10 to 12. “Mille
is an all-inclusive brand with the community at heart,” says Emerging Brand
Executive, Dawn Laughton, “it’s a hard working brand that stands for good
value, great style and quality. It’s these synergies with the participants of
the Danone Cup that get us so excited to partner in this global initiative each
year. While building on our vision for Mille to be a household name in
footwear, we have the opportunity with Danone to build on the big dreams of
little stars throughout South Africa. We couldn’t be more proud and
enthusiastic about a partnership.”
Since its launch in 2000, the
Danone Nations Cup has become the biggest football tournament in the world for
children with over 2.5 million youngsters around the world competing every
year. The tournament has grown from 8 participating countries to 32.
The realisation of a dream of
Franck Riboud, CEO of Groupe Danone, the International Football Tournament for
children aims at encouraging children to believe in their dreams (hence the
motto “Believe in your dreams”) and getting them to understand the importance
of developing healthy habits and a passion for sport at an early age. Over the
past 15 years of its existence, it has touched the lives of over 30 million
people around the world.
With ex French International
and Real Madrid coach, Zinadine Zidane as its official amabassador since 2003,
the children’s tournament has a professional coach attending its World Final and
offering youngsters advice and encouragement.
South Africa has been participating in the Danone Nations
Cup from the very beginning. To ensure that as many schools as possible are
involved, the tournament is now under the auspices of the South African Schools
Football Association (SASFA).
Registration opens in January each year with approximately
2,500 schools entering. Games begin at Cluster level with the winners
progressing to the Regional finals culminating in the nine Provincial winners
playing in the National finals to determine which school will represent South
Africa at the World Finals.
To date over 2,300 schools have registered to compete in the
2017 tournament … and counting.
The nine provincial finalists will gather at Reiger Park on
Saturday June 25 to play for the ultimate prize, which is a trip to Paris,
France to compete in the World finals.
The
winner of the national final will compete in the world finals, which will take
place in the USA in October. Venue and dates are to be confirmed.
Follow
us on:
And
Mille on Twitter: @Mille_Africa
About
Danone
Danone Southern Africa is part of the Danone Group, one of the
fastest-growing food companies in the world. Danone is present in over
120 countries across all continents. With 160 plants and around 100,000
employees, the Danone Group is the number one worldwide for Fresh Dairy
Products. Danone’s mission is to bring health through food to as many people as
possible.
One
of the core values of the Danone Nations Cup tournament is to encourage young
people to believe in their dreams. Through this initiative Danone offers a
sporting event that reaches out to and inspires millions of children all over
the world
About Mille
Footwear doesn’t make the player,
but it sure helps. They’re the sneakers you want to wear professionally and
socially. It’s the brand to turn to for all your soccer kit needs. Mille- a
leader in soccer boots, sneakers and soccer kits- is the brand that allows
athletic adults and kids to stand proud at the end of the day, whilst also
looking professional. Its Italian heritage means you always look the part and
that good quality is guaranteed. Mille. Let’s Get It.
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