#MilestoneMoment
Coca-Cola, Comrades Marathon’s
official race partner, is calling on all South Africans to show their support
in the world’s greatest ultra-marathon by celebrating their Comrades memorable #milestonemoment.
On race day, race enthusiasts who share their Comrades Marathon #milestonemoment
on @CocaCola_ZA will stand a chance to win exciting Coca-Cola hampers.
Tackling the ultimate human race,
runners and supporters tend to break the race up into achievable milestones to
help them reach the finish line and Coca-Cola will be there to celebrate every
milestone with each of the 20 000 runners as well as the supporters.
Fetsi Mbele, Senior Communications
Manager: Brand Experience, Coca-Cola South Africa commented, “Coca-Cola’s long
standing partnership with the historic marathon is a special one that
demonstrates the shared values of Coca-Cola and the Comrades Marathon - inclusiveness;
closeness; optimism and authenticity. We are excited to be bringing the idea of
celebrating every milestone, bringing everyone involved in the race, from
runners to spectators with supporters and athletes.”
There are a number of exciting
activities to get involved in, whether you are running the greatest
ultra-marathon or simply supporting a loved one conquer the ultimate human
race. As part of the build up to the
race, Coca-Cola invites everyone to visit the Coca-Cola Expo stand at the
Comrades Marathon Expo hosted at the Durban Exhibition Centre during 1-3 June
2017, where they can stand a chance to win supporter hampers Coca-Cola hampers.
Visitors will be taken on a journey of the most memorable celebratory Comrades
Marathon milestone moments, featuring both runners and supporters. The stand
will also highlight the popular route profile with all the Comrades Marathon
milestone marks as well as the new exciting Coca-Cola Celebration Zone at the
60 kilometre (km) mark.
This year, for the first time,
Coca-Cola will be ready to help everyone push through the remaining kilometres at
Camperdown with a new Coke Celebration Zone where spectators will be having the
best view of the race whilst enjoying their favourite Coca- Cola drink.
The Coke Celebration Zone will
also be home to an exciting addition called the Coke Supporters Lane. Here some
of the lucky spectators visiting the Zone, will have an opportunity to
celebrate the Coca-Cola 60km milestone and run with their runner for 60 metres
encouraging them to continue powering through the last 26.73kms of the race.
“We look forward to bringing enjoyment
with every sip of Coca-Cola and celebrating big and small milestones with
everyone involved in the race,” concluded Mbele.
To find out more information
follow @CocaCola_za on Twitter or search
#milestonemoment on Twitter.
*Terms and conditions apply to
all promotions and competitions
About Coca-Cola and the Comrades Marathon
Coca-Cola South Africa has been a
longstanding official race partner of the Comrades Marathon. Coca-Cola product will once again be
available to runners at all water points along the race route and they will be hosting
fun, innovative activations for runners and supporters alike at both the race
expo and on route.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO)
is the world's largest beverage company, refreshing consumers with more than
500 sparkling and still brands and more than 3,800 beverage choices. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
company’s portfolio features 20 billion-dollar brands, 18 of which are
available in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the
world's largest beverage distribution system, we are the No. 1 provider of both
sparkling and still beverages. More than
1.9 billion servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
No comments:
Post a Comment