The annual Coca-Cola® Youth Week festivals begin this week
with the U13 Coca-Cola® Craven Week, kicking-off a month of the best in
schoolboy rugby.
The Coca-Cola® Youth Weeks take place annually and
comprise of four age categorised rugby tournaments in which schoolboys
representing their respective regions, compete against one another:
·
U13 Coca-Cola Craven Week
·
U16 Coca-Cola® Grant Khomo Week,
·
U18 Coca-Cola® Academy Week
·
U18 Coca-Cola® Craven Week,
The Coca-Cola® Youth Weeks are where our country’s future
rugby heroes are made. Now in its 52nd year, Coca-Cola® Craven
Week has become synonymous as the platform for showcasing the best in South
African youth rugby talent. The under-18 Coca-Cola® Craven Week has seen over
270 future Springboks come through its ranks, additionally, the SA Under-20
team is nearly entirely made up of players who have played in one or more of
the Coca-Cola® Youth Weeks.
To highlight the talent that will no doubt be uncovered at
this year’s Coca-Cola® Craven Week, a Coca-Cola® judging panel will once again
be selecting and recognising the Coca-Cola® Hero of the Day. This daily award
will honour the standout player on each match day of the u18 week to be held in
Stellenbosch from the 13 – 18 July.
The Coca-Cola® Hero of the Day is not necessarily your
typical man of the match. He is the fullback who made that courageous
try-saving tackle, the kicker who slotted a final second penalty for the win or
the winger who scored an amazing intercept try. It is hero moments such
as these which can earn a player the prestigious Coca-Cola® Hero of the Day
award.
Additionally, in acknowledging the massive role that schools
play in the development of South Africa’s future rugby heroes, Coca-Cola® has
taken the “Hero of the Day” concept to social media!* Coca-Cola® are
searching for South Africa’s ultimate school rugby hero. Whether it’s the star
flyhalf, a dedicated supporter or the u13 water boy, they want to know their
story. The winner and their school will be awarded with amazing rugby related
prizes.*
Fetsi Mbele, Coca-Cola® South Africa Marketing Assets
Manager comments, “Coca-Cola® South Africa is extremely proud to support the
development of South Africa’s next rugby heroes through the Coca-Cola® Youth
Weeks. This will be the 30th year of our sponsorship – we have had
the privilege of witnessing first-hand the success of the Coca-Cola® Youth
Weeks and the incredible foundation they have created for schoolboy rugby in
South Africa. The Coca-Cola® Youth Weeks also signify the importance of
living an active healthy lifestyle through participation in sport.
Coca-Cola’s philosophy in sponsoring sport is all about encouraging physical
activity and developing healthy lifestyles. Playing sport, together with
a balanced diet, play an important role in maintaining a healthy way of
life.”
The schedule for the Coca-Cola® Rugby Youth Weeks rugby
tournaments is as follows:
·
Under-13
Coca-Cola Craven Week – 29 June to 3 July 2015, Hoërskool Rob Ferreira,
White River
·
Under-16
Coca-Cola Grant Khomo Week, July 6 to 9 2015 - Bridgton Sports Grounds,
Oudtshoorn
·
Coca-Cola
Academy Week – July 6 to 9 2015, Isak Steyl Stadium, Vanderbijlpark
·
Under-18
Coca-Cola Craven Week – July 13 to 18, Paul Roos Gymnasium, Stellenbosch
[ENDS}
Media
Contact
Shawn
Belluigi
Tel: 083 675 4338
*For more
information on the Where Heroes Are Made Competition go to https://www.facebook.com/youthweeks
*T&Cs apply
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest
beverage company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 16 billion-dollar brands including
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Minute Maid®, Simply, Georgia and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices and juice
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consumers in more than 200 countries enjoy our beverages at a rate of 1.9
billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
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700,000 system associates. For more information, visit Coca-Cola Journey
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