KFC SA and Cricket South
Africa, this morning, concluded a landmark agreement that will see the hugely
popular and successful KFC Mini-Cricket programme extended for a further 10 years.
KFC first involved themselves
with CSA in the Mini-Cricket program five years ago and since then their
investment has grown to a point where there are now more than 110 000 kids
actively participating on a regular basis each week.
“The KFC Min-Cricket
programme is our flagship development programme and we believe this is one of
the best sports development programmes on the continent,” said CSA Chief
Executive, Haroon Lorgat.
“This is where our pipeline
starts and this is where KFC’s commitment has ensured that we can bring
together thousands of boys and girls all around the country to grow the game
and to unearth future international stars,”
“I am overjoyed by KFC’s
willingness to partner with us for a further 10 years. Such long term
investment is unheard of in today’s sporting climate and I want to thank KFC
for their vision and great partnership with CSA,” added Lorgat
“Looking back on another
successful and highly active season of KFC Mini-Cricket, we are incredibly
proud to be announcing our continued support of the KFC Mini-Cricket programme
for the next 10 years,” explained Mike Middleton, Chief Marketing Officer, KFC
Africa.
“Our shared vision remains to
get more kids in South Africa to lead active lifestyles through the KFC
Mini-Cricket programme and we will continue to work closely with our partner,
Cricket South Africa, to take development cricket to the next level and
continue to build upon the positive momentum generated over the course of five
very successful seasons.”
In addition to the Mini
Cricket program, KFC will remain CSA’s Official Restaurant Supplier, and will
also continue to have the rights for ball boys and ball girls for all domestic
and international T20 matches.
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