Wild Bean Café - A Story In Every Cup
Seeking to drive a positive narrative, which focuses on
authentic and inspirational South African stories, relayed by ordinary South
Africans. Wild Bean Café is heating things up a notch in 2020 with its DESIGN A
CUP COMPETITION - which celebrates and showcases young design and art talent.
This year customers also have an opportunity to take part in
this exciting competition, by simply sharing stories on what they love most
about Mzansi to culminate in this year’s theme, “A STORY IN EVERY CUP.”
Launched in 2019, Wild bean Café piloted the Design a Cup
campaign with Vega School, affording young local visual communication students
an amazing platform to showcase their design skills. The contestants blew
judges away with their creativity and unique designs, inspired by Mzansi’s
vibrant culture and experiences.
“The success achieved in the Wild Bean Café 2019 Design a cup
competition, was a clear indication to magnify the campaign in 2020, by making
it inclusive and accessible to a broader reach of young visual communication
and graphic designer students nationwide” says BPSA’s head of Wild Bean Café,
Danielle Croza.
Double Expresso
Expressing yourself over a cup of Wild Bean coffee
“To bring more life and excitement to the campaign, we’ve gone double
'expresso' in Design A Cup 2020 by extending the competition to our
customers through A STORY IN EVERY CUP ”. Says Croza.
This powerful campaign message, “A STORY IN EVERY CUP,” not only personifies Wild
Bean Café’s authentic and contemporary brand personality, but also connects
beautifully with its coffee journey. The competition will be amplified through
partnerships that share the brand’s vision to promote youth talent, while
enabling a connection with a wider target audience.
Competition Entry
The competition entry period runs from Monday 16th to Friday
20th March, where customers can tell their stories of what they love most
about Mzansi. Stories must be shared on Twitter either by text or video format,
tagging @MetroFMSA and @BP_SouthAfrica, and using the competition hashtag #WBCDesignACup.
Metro FM will select the top five winning stories, which will
receive a Wild Bean Café hamper that includes:
1. A Coffee
Machine
2. 1-year supply
of Wild Bean Café Coffee Beans
3. R2000 BP
Voucher
All prizes add up to the value of R6000.
All five stories will form part of the 2020 Design A Cup
competition, where students from fifteen participating Design Institutions will
be tasked to visually illustrate the story of their choice onto the Wild Bean
Café cup.
Prizes
The winners will be awarded as follows:
1st Prize: R100k towards tuition fees
2nd Prize: Apple MacBook Pro + full one-year Adobe CC
licence
3rd Prize: Apple MacBook Pro
The winning cup designer and the winning storyteller will receive
the grand prize of a Wild Bean Café Coffee Experience trip to Tanzania for two,
to the value of R38,000.00 per person which entails:
- A 4-day coffee boot camp at the Machare coffee
farm ("the farm")
- Accommodation, meals and local beverages at the
farm
- All flights and transfers; and
- A courtesy gift from the farm.
Wild Bean Café is BP's coffee shop brand, and offers a great
quality food range, fan quality food, freshly baked goods and espresso style
coffees for South African motorists on the move.