Meet Wild Bean Café Design-A-Cup Winners – There’s a Mzansi story in every cup!

 

We have all heard the saying ‘Like a Phoenix rises from the ashes’ this year’s Wild bean Café Design-A-Cup winners creatively brought to life the spirit of Mzansi on a cup, amid the COVID-19 pandemic.   

Themed ‘A Story in Every Cup,’ the competition attracted over 300 entries across 16 tertiary institutions nationally.  Visual arts students had the opportunity to draw inspiration from the top 5 Mzansi stories announced earlier this year. These stories encapsulated themes only Mzansi could offer.

After much deliberation, the winning designs have been selected and we are excited to announce our top three winners! But first, let’s look back at the journey that culminated Wild Bean Café’s ‘A Story in Every Cup’ campaign.

The first phase of the competition gave South Africans an opportunity to tell their unique stories about what they love most about Mzansi. According to Danielle Croza, Head of Wild Bean Café South Africa “The competition was launched in 2019 and this year we have gone double 'espresso' by introducing the first phase aimed at bringing more life and excitement to the campaign through A STORY IN EVERY CUP. There is so much goodness in Mzansi and we wanted to give South Africans a platform to  express their love and passion for Mzansi in their own unique way.”

Each of the top five winning storytellers received a bean-tastic Wild Bean Café hamper consisting of a coffee machine, a supply of Wild Bean Café coffee beans and a R2000 bp shopping voucher.

The official winner announcement was hosted virtually on bpSA’s Facebook page on Friday 4 September, and has recorded an overwhelming response of  over 243K views in three days.

The winners of the 2020 Wild Bean Café Design-A-Cup Competition were announced as follows!

In first place is an ambitious young man from the North West University, Kabelo Diphoko ,who walks away with a cash prize of R100 000 towards his tuition fees plus an all-expenses paid coffee experience for two in Tanzania.

Kabelo’s design took inspiration from Hope Moteane’s story, which highlights South Africa’s cultural diversity, through language and ethnicity. Winning the competition has had a great impact on Kabelo’s life. “I was worried about how I would pay for my third and final year at university and this is an answer to my prayers,” said an elated Kabelo.

In second place, is  20 year old Gayla Raff, from the University of Johannesburg who won a 13 -inch MacBook Pro alongside a one-year Adobe CC license. Also inspired by Hope Moteane’s story, Gayla’s design showcases vibrant colours, with a multitude of textures that illustrate Mzansi’s cultural diversity. 

“Take every opportunity that comes your way, if you fail you learn and if you succeed you reap the rewards, says Gayla with great excitement.

 In third place is Ashton Heldsinger, a final year student at the Cape Peninsula University of Technology. For her design she chose Chantel August’s Mzansi story with the theme of evolution in music, from traditional African beats to modern sounds. How amazing that this coincides with the trending 'Jerusalema' hit song and dance routine, which has taken the world by storm and put South Africa on the global map. Ashton walks away with a 13- inch MacBook Pro.

 “I included South African traditional music instruments to the latest DJ mix music. I also brought in dance from the traditional dances to pantsula and the Amapiano genre. This resonates with me and my love for SA music -plus no one can beat our dancing.” Says Ashton

 A big congratulations to our winners on creating remarkable and eye-catching designs which will be featured at more than 200 Wild Bean Café stores across the country for the next six months. "A huge thank you to all our storytellers and designers who entered the competition. We’ll see you next year with yet another exciting edition of Design-A-Cup competition as Wild Bean Café celebrates 20 years of serving delicious coffee to Mzansi," concludes Danielle Croza.

We invite you to view the winner announcement video here https://www.facebook.com/BPinSouthAfrica/videos/752731668912133, leave a comment and share on your platforms in celebration of Mzansi's young talent.

Wild Bean Café - A Story In Every Cup

Wild Bean Café - A Story In Every Cup

Seeking to drive a positive narrative, which focuses on authentic and inspirational South African stories, relayed by ordinary South Africans. Wild Bean Café is heating things up a notch in 2020 with its DESIGN A CUP COMPETITION - which celebrates and showcases young design and art talent.

This year customers also have an opportunity to take part in this exciting competition, by simply sharing stories on what they love most about Mzansi to culminate in this year’s theme, “A STORY IN EVERY CUP.”

Launched in 2019, Wild bean Café piloted the Design a Cup campaign with Vega School, affording young local visual communication students an amazing platform to showcase their design skills. The contestants blew judges away with their creativity and unique designs, inspired by Mzansi’s vibrant culture and experiences.

“The success achieved in the Wild Bean Café 2019 Design a cup competition, was a clear indication to magnify the campaign in 2020, by making it inclusive and accessible to a broader reach of young visual communication and graphic designer students nationwide” says BPSA’s head of Wild Bean Café, Danielle Croza.

Double Expresso

Expressing yourself over a cup of Wild Bean coffee

“To bring more life and excitement to the campaign, we’ve gone double 'expresso' in Design A Cup 2020 by extending the competition to our customers through A STORY IN EVERY CUP ”. Says Croza.

This powerful campaign message, “A STORY IN EVERY CUP,” not only personifies Wild Bean Café’s authentic and contemporary brand personality, but also connects beautifully with its coffee journey. The competition will be amplified through partnerships that share the brand’s vision to promote youth talent, while enabling a connection with a wider target audience.

Competition Entry

The competition entry period runs from Monday 16th to Friday 20th March, where  customers can tell their stories of what they love most about Mzansi. Stories must be shared on Twitter either by text or video format, tagging @MetroFMSA and @BP_SouthAfrica, and using the competition hashtag #WBCDesignACup.

Metro FM will select the top five winning stories, which will receive a Wild Bean Café hamper that includes:

1.         A Coffee Machine

2.         1-year supply of Wild Bean Café Coffee Beans

3.         R2000 BP Voucher

All prizes add up to the value of R6000.

All five stories will form part of the 2020 Design A Cup competition, where students from fifteen participating Design Institutions will be tasked to visually illustrate the story of their choice onto the Wild Bean Café cup.

Prizes

The winners will be awarded as follows:

1^st Prize: R100k towards tuition fees

2^nd Prize: Apple MacBook Pro + full one-year Adobe CC licence

3^rd Prize: Apple MacBook Pro

The winning cup designer and the winning storyteller will receive the grand prize of a Wild Bean Café Coffee Experience trip to Tanzania for two, to the value of R38,000.00 per person which entails:

• A 4-day coffee boot camp at the Machare coffee farm ("the farm")
• Accommodation, meals and local beverages at the farm
• All flights and transfers; and
• A courtesy gift from the farm.

Wild Bean Café is BP's coffee shop brand, and offers a great quality food range, fan quality food, freshly baked goods and espresso style coffees for South African motorists on the move.