Intune Communications and Entertainment: July 2019

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Wednesday, July 31, 2019

ADA HEGERBERG PARTNERS WITH THE DANONE NATIONS CUP TO ENCOURAGE YOUNG GIRLS AND BOYS TO PLAY FOOTBALL AND CHANGE THE GAME

Norwegian football sensation, Ada Hegerberg, first-ever female “Ballon d’Or” winner, partners with the Danone Nations Cup.

Faithful to her beliefs and values, namely in favor of gender equality, Ada Hegerberg joins an esteemed roster of ambassadors including Zinedine Zidane, South Africa’s ex Banyana Banyana player, Amanda Dlamini and Carles Puyol, with a common mission to prove that sport is a force for positive societal change.

The Danone Nations Cup, the largest U-12 football tournament in the world, will host its 2019 world finals between the 10^th and 12^th October. Games on the final day will be played at the RCDE Stadium in Barcelona, Spain.

The Danone Nations Cup is proud to announce that Ada Hegerberg, widely recognized as one of the best female football players, will join the movement as a global ambassador and advisor. Bringing her invaluable experience on and off the pitch, Hegerberg will support this unique event aimed at empowering young athletes to shape the society they live in and showcasing how sport can truly be a force for positive change. Hegerberg and The Danone Nations Cup join forces to instill values of equality, respect, and openness among the youth participating in the event.

23 years of age, Ada Hegerberg, has taken the global stage by storm through her perseverance, excellence, respect for others and determination to shed a light on women’s football. Hegerberg began her career playing for NM Cuppen in 2012 and was selected for the Norwegian national team in 2013. Since then, her career took off after her club, Olympique Lyonnais, won the Champions League four years in a row. A historic milestone in her career, Hegerberg was awarded the first women’s “Ballon d’Or” in 2018, in addition to the prestigious “BBC Footballer of the Year” award in 2017 and 2019.

“For me, playing football isn’t just about scoring goals, it’s about the values, respect, fairplay, and commitment that go into the entire process. This year’s Women’s World Cup has received global fanfare and recognition. I’ve partnered with the Danone Nations Cup to provide a longer-term platform and opportunity for girls and boys around the world to play football and experience the life-changing moments that sport can bring. I’ve been fortunate enough to embark on a journey that has completely changed my life, largely thanks to the power of football and I want to ensure that, together with the Danone Nations Cup, we create an ongoing legacy where girls and boys feel comfortable and empowered to play football and change the game!” said Ada Hegerberg.

The Danone Nations Cup truly believes that by playing football, kids can change their perceptions of, and contribute to a better, stronger society. One of the cornerstones of this ambition for change is a strong message in favor of gender equality. While the Danone Nations Cup has always been open to children of all nationalities, backgrounds, and genders, Danone has gone a step further in encouraging girls to partake by launching an all-girls’ tournament in 2017. This year alone, the love for football has brought together over 36,000 girls from 12 countries. The world finals in 2019 will see 8 countries sending female teams including Argentina, England, France, Italy, Japan, Spain, Uruguay and Rebonwe Primary School from Ivory Park Gauteng will represent South Africa.

The South African boys teams that will be travelling to Barcelona are 2018 winners, Nomlinganiselo Primary from Crossroads, Western Cape and Muzuvukile Primary from Richards Bay, KZN.

Tuesday, July 30, 2019

Another Huge Success at the Powerade Performance Academy in Port Elizabeth

The annual Powerade Performance Academy continued to be a huge success in Port Elizabeth last weekend. It saw coaches from around the Eastern Cape listen to expert performance coaches as part of an interactive session of empowering and enriching lessons for school coaches. Powerade has aimed much of its focus on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.

Malibongwe Maketa assistant coach to the Proteas, Verlie Oosthuizen Partner and Head of Social Media Law at Shepston and Wyrle Associates, John McGrath Luvo Manyonga’s High Performance coach and Motivational speaker and Kass Naidoo South Africa’s first women cricket commentator and founder of GSports took the coaches on a journey of discovery as they spoke to them about various aspects of coaching and youth development.

Proteas assistant coach, Malibongwe Maketa, explored the topic of identifying talent and about coaching a diverse team, “Coaches are in the position where they can change someone’s life on a daily basis. If there is one thing, I hope the coaches understood the reality of dealing with a group of different characters from different backgrounds. Additionally, coaches need to learn how to deal with their players, get the best out of the different characters and ensure players accept each other and work together for the benefit of the team.”

Social Media Lawyer, Verlie Oosthuizen, enlightened the coaches about the dynamics of social media and how coaches can orientate players adequately to benefit the team and the players. “Social media needs to be used responsibly and consciously, otherwise the reputation of all school stakeholders will be compromised. Coaches are often under fire by parents and old student from schools, so they need to be educated on the best practice of social media conduct either professionally and/or personally.”

John McGrath, High Performance Coach tackled the mental side of preparing sports men and women. “In shifting paradigms, it is about abandoning preconceived ideas that people have about their abilities and about what is conceived as a boundary.” he said. McGrath illustrated practical examples of breaking boundaries by bending nails, breaking chains, tearing packs of cards and breaking an adjustable wrench. “These are all metaphors for what you can do and what is possible. Everyone has an inner voice that prevents us from achieving our goals and it is up to us to decide if we would like to listen to that voice or not.”

The coaches were honoured by our last speaker, Kass Naidoo, who is the first South African Women’s commentator and advocate of women’s sport. “It is important for coaches to consider the six routines of success as I believe that if you follow and you keep the basics in line you will achieve the desired success.”

Coaching continues to be an ever-transforming discipline that incorporates innovative techniques and principles to improve performance. The Academy allowed the coaches from the various schools and sporting codes to go back to their respective schools in the spirit of “teach one, teach all’.

To connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and achievements with their peers. The next legs of Powerade Performance Academies will take place in Cape Town and Johannesburg.

For more information, visit Powerade Facebook page (@PoweradeZA) and #AlwaysForward.

Notes to Editor

Speakers for Performance Academy in Port Elizabeth

Malibongwe Maketa: Current Proteas assistant coach and former coach of the Warriors Cricket Team.

Topic: Identifying talent

Verlie Oosthuizen: Partner and Head of Social Media Law at Shepston and Wyrle Associates.

Topic: Beware of Social Media

John McGrath: Luvo Manyonga’s high performance coach, World-renowned high-performance coach and last Strongman of Africa and Motivational speaker and performance artist

Topic: Changing sports paradigms

Kass Naidoo: 20 years in journalism, South Africa’s first women cricket commentator and founder of GSports

Topic: Six of the best

Thursday, July 25, 2019

Powerade continues Exclusive Performance Academy for Coaches

Port Elizabeth hosts the second Powerade Performance Academy of 2019 in Nelson Mandela Bay on the 28^th July 2019. The academy sees expert performance coaches being part of an interactive session of empowering and enriching lessons for school coaches.

For this year’s academy Malibongwe Maketa assistant coach to the Proteas, Verlie Oosthuizen Partner and Head of Social Media Law at Shepston and Wyrle Associates, John McGrath Luvo Manyonga’s high performance coach, World-renowned high-performance coach, last Strongman of Africa and Motivational speaker and Kass Naidoo South Africa’s first women cricket commentator and founder of GSports will be take the coaches through critical lessons on how to tackle aspects of coaching on and off the field of play.

Popular local, Malibongwe Maketa has first-hand experience on what Port Elizabeth has to offer and is excited to share his knowledge with the coaches from the province to help them take their coaching to another level. Malibongwe will talk to the coaches about identifying talent as he has been involved in identifying the talent that is currently at show at the Warriors Cricket side. He forms part of the Proteas setup where the work that school coaches do at grassroots level comes to fruition.

Academy allows the attending coaches from the various school sporting codes to go back to their respective schools in the spirit of ‘teach one, teach all’.

Powerade is dedicated to finding ways to innovate and support sports men and women’s progression of active goals and has maintained its commitment to young South African sportsmen and sportswomen by providing them with the necessary platforms to achieve their ultimate sporting goals. In line with this commitment, Powerade has aimed much of its focus on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.

To connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and achievements with their peers. The next leg of Powerade Performance Academies will take place in Cape Town and Johannesburg.