Cricket South Africa (CSA) and
KFC are celebrating a decade of partnership with the start of the 10th
KFC Mini-Cricket National Seminar in George, Western Cape.
“This is truly something to
celebrate together, KFC has been a loyal sponsor and supporter of South African
cricket sponsoring the game at many levels from grassroots development cricket,
right up to the sponsorship of the Standard Bank Proteas T20 International
series,” commented CSA Chief Executive Thabang Moroe.
“The KFC Mini-Cricket programme
is one of the most impactful and significant development programmes in the
South African sporting landscape and goes far beyond the game of cricket. It
brings youngsters from across our diverse country together and not only
introduces them to our wonderful game of cricket but also allows them to get
active. This is a very important programme contributing to the social cohesion
of our nation.”
This celebration most importantly
celebrates the coaches and coordinators who all volunteer freely giving up
their time and expertise to make the lives and experiences of the kids a happy
one while they play Mini-Cricket. These selfless people need to be applauded
for the commendable work they have done throughout the past 10 years always
bringing passion and commitment to the game.
“KFC Mini-Cricket is the entry
level for the majority of our cricketers into our talent development pipeline
and the success stories are plenty. The overwhelming majority of our players
who have made up our under-19 World Cup squads in recent times, including our
World Champions of 2014, were first introduced to cricket through this
programme. There are memories created that will live forever, notably through
the involvement of our children as ball boys and girls and participants of the
coin toss at KFC T20 International matches and during the various interactive
initiatives.
I cannot thank KFC enough for
their unwavering support over such an extended period of time and more
importantly for introducing the youth of our nation to an active lifestyle,”
concluded Mr. Moroe.
“KFC is proud and excited for
having reached this incredible milestone for our partnership with Cricket South
Africa and the KFC Mini-Cricket programme. We thank our committed partners, CSA
and the respective programme structures for their unwavering support to ensure
that kids in all communities are introduced to the beautiful game of cricket.
We look forward to the many great years in growing the programme and creating
even more unforgettable experiences for the KFC Mini-Cricket kids, the skills
they learn from this game are beyond cricket, this game grows leadership,
discipline, team work, friendships and this is what our country needs to move
it forward.” Lauren Turnbull, Corporate Communications Marketing Manager, KFC
South Africa.
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