Thursday, July 20, 2017

COCA-COLA® HERO OF THE DAY (DAY 3)

Nkosikhona Masuku from the Golden Lions has been named the Coca-Cola Hero of the Day for day 3 of the U18 Coca-Cola Craven Week.

The prestigious Coca-Cola Hero of the Day award is presented on each day of the tournament in recognition of a game changing ‘hero’ moment.  Nkosikhona was selected for the award by a Coca-Cola appointed panel of rugby experts, led by Springbok legend Victor Matfield after he had a huge game in the scrum often dominating the Western Province scrum all match, culminating in an attacking scrum where he managed to force his opposing prop into a mistake and giving away a penalty in front of the posts.

“We had a scrum that we had to win so I dug deep and managed to win the scrum and a penalty for my team. It is a great experience being the Hero of the Day and I hope that it will inspire others to do their best to achieve their goals,” said Nkosikhona

“It was a tough game and there were quite a few heroic moments from both teams. Nkosikhona however stood out and was very impressive as he dug deep and gave everything for his team at scrum time. His effort resulted in a penalty that put his team in the lead for the first time in the match,” said Victor Matfield.


Phindi Phiri, Coca-Cola South Africa’s Marketing Assets Manager, “Congratulations to Nkosikhona for being chosen as the Coca-Cola Hero of the Day for day 3. The Coca-Cola Craven Week is where South Africa’s best, up and coming rugby players are identified – this is where heroes are made. Not all heroes are identified by a flashy moment, some heroes are quiet and inspire others with their actions, Nkosikhona is one of those quiet heroes. Hopefully this is just the beginning of a long and successful career in rugby for him.”


About the Coca-Cola® Craven Week
The Coca-Cola Craven Week is an annual rugby union tournament aimed at identifying the top school rugby players in the country. The tournament started in July 1964, and is named after the legendary Springbok rugby union player and coach Dr Danie Craven.  Coca-Cola became the naming rights sponsor in 1985. There are four tournaments that take place during the Coca-Cola Youth Weeks, namely the Coca-Cola U/13 Craven Week, Coca-Cola U/16 Grant Khomo Week, Coca-Cola U/18 Academy Week and the Coca-Cola U/18 Craven Week.  Many of South Africa’s top rugby players have participated in the Coca-Cola Craven Weeks as a springboard to their professional careers including former World Cup winning captain’s John Smit and Francois Pienaar.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work




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