COCA-COLA HERO OF THE DAY (DAY 1)

Sebastian Jobb from Griquas Country Districts has been named the Coca-Cola Hero of the day for day 1 of the U18 Coca-Cola Craven Week.

The prestigious Coca-Cola Hero of the Day award is presented on each day of the tournament in recognition of a game changing ‘hero’ moment.  Sebastian was selected for the award by a Coca-Cola appointed panel of rugby experts, led by Springbok legend Victor Matfield after he caught the ball off a kickoff, ran through the opposition and scored a try to help his team beat the Griffons for the first time even in the tournament.

‘It is a massive honour for me to receive this award and to inspire people around me,’ said Sebastian after he receive his award

Phindi Phiri, Coca-Cola South Africa’s Marketing Assets Manager, “Congratulations to Sebastian for being chosen as the Coca-Cola Hero of the Day for day 1. The Coca-Cola Craven Week is where South Africa’s best, up and coming rugby players are identified – this is where heroes are made. For players like Sebastian this is hopefully just the beginning of a long and successful career in rugby.”

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Media Contact

Shawn Belluigi

Tel: 083 675 4338

Email: shawn@intunecom.co.za

About the Coca-Cola® Craven Week

The Coca-Cola Craven Week is an annual rugby union tournament aimed at identifying the top school rugby players in the country. The tournament started in July 1964, and is named after the legendary Springbok rugby union player and coach Dr Danie Craven.  Coca-Cola became the naming rights sponsor in 1985. There are four tournaments that take place during the Coca-Cola Youth Weeks, namely the Coca-Cola U/13 Craven Week, Coca-Cola U/16 Grant Khomo Week, Coca-Cola U/18 Academy Week and the Coca-Cola U/18 Craven Week.  Many of South Africa’s top rugby players have participated in the Coca-Cola Craven Weeks as a springboard to their professional careers including former World Cup winning captain’s John Smit and Francois Pienaar.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work