And Mille on Twitter: @Mille_Africa
Danone Southern Africa is
proud to announce that Mille, a local athleisurebrand, will be supporting the
Danone Nations Cup, the largest youth football tournament for players between
the ages of 10 and 12 in the world.
Run under the auspices of
the South African Schools Football Association (SASFA), the South Africa leg of
the Danone Nations Cup includes over 2 500 schools from all corners of
South Africa and Mille will support the South African teams with sports apparel
as well as kit out the team, off the field of play, that will travel to Brazil
later in the year to compete in the world finals.
Justine Cullinan, Marketing
Executive of Mille said: “Mille has a community positioning which means
we priorities those who love the participation and camaraderie of sport. In
South Africa we have been supporting youth football at a regional level for the
past two years and at a PSL level for longer than that. We have been
looking to extend and cement this and the Danone Nations Cup was an ideal
choice. Both companies share similar values and together we will be giving our
future professionals an experience they will never forget.”
Danone are delighted with
the new partnership: “The Danone Nations Cup is 14 years old this year
and it has gained credibility and legitimacy in the international world of
football and has FIFA’s stamp of approval. To have Mille on board puts
the tournament on a different level,” said Chantel Ehlers, Sponsorship Manager
of Danone South Africa.
“Danone has a clear goal
which is to offer as many youngsters in the world as possible the opportunity
to believe in their dreams. We further us the Danone Nations Cup to
encourage our youth to develop healthy lifestyles,” said Ehlers.
The South African leg of
the Danone Nations Cup has reached the provincial finals with Roodepan Primary
School from Kimberley, Northern Cape, and Siphumelele from Inanda, Pinetown in
KZN, the first teams to qualify for the national finals taking place on 23rd
June at Reiger Park, Boksburg, Gauteng.
The Free State provincial
final will take place at the Clive Solomon Stadium, Bloemfontein on Saturday,
12th April.
Ends.
About Danone
Danone
Southern Africa is part of the Danone Group, one of the fastest-growing food
companies in the world. Danone is present in over 120 countries across
all continents. With 160 plants and around 100,000 employees, the Danone Group
is the number one worldwide for Fresh Dairy Products. Danone’s mission is to
bring health through food to as many people as possible.
One of the core values
of the Danone Nations Cup tournament is to encourage young people to believe in
their dreams. Through this initiative Danone offers a sporting event that
reaches out to and inspires millions of children all over the world
About Mille
It’s there when
you win or lose. It’s the kit you want to wear professionally and socially.
Mille, a leader in technical sportswear - gives you all that you need to stand
proud at the end of the day while looking professional. Its Italian heritage
means you always look the part and that these are clothes that refuse to be
damaged by some on field game sweat. For the last several years we benchmarked
a new era in soccer accessories with tog bags, soccer balls, shin pads, goalie
gloves and soccer boot insignia. All that’s left to say is, Game on. And Stay
with the Play.
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