As South
Africa continues to tap into our resilience as a nation during this challenging
period, KFC and Cricket South Africa (CSA) are thrilled to announce the renewal
of their partnership to keep the Protea fire burning by investing in the sport
of cricket. The renewal of the formidable partnership that started just over a
decade ago sees KFC retain its position as the title sponsor of the T20
internationals with CSA, official partner to the Proteas and official sponsor
of the flagship, KFC Mini-Cricket programme.
While the
COVID-19 pandemic crisis continues to redefine life as we know it; South
Africans will also face the socio-economic challenges that will come as a
result of it. Amidst such uncertainty, KFC acknowledges its role as a pillar of
the South African sporting community by showing unwavering support of South
African Cricket, a sport that continues to unite us all.
“KFC
believes sport is a great catalyst to truly unite and give hope. As a brand
that operates in communities all over SA and one that is passionate about
investing in those communities, it is paramount that we are part of the
solution,” said Dhruv Kaul, Chief Marketing Officer of KFC South Africa.
“We
are aware, more than ever, that sport also remains a
major contributor to economic and social development in this beautiful country.
We continue to be proud of the partnership with one of South Africa’s most loved
sports. In this next chapter, we look forward to continuing the growth of one
of the biggest sporting grassroots development programmes, partnering with our
Proteas team and their fans at T20 International matches and supporting
national cricket at the highest level,” concludes Kaul.
“CSA is
delighted about this decision by KFC and we are excited for the sport of
cricket and its development that this strategic partnership with KFC is being
extended. We are particularly excited that our continued association with a
strong brand like KFC will further advance the game of cricket and help to
unearth new talent for the overall purpose of ensuring the sustainability of
our cricket pipeline structures”, said Jacques Faul, Acting Chief Executive
Office for Cricket South Africa.
The
renewed partnership will be for five years and three years, respectively. KFC
will also continue being the Protea’s Official Restaurant for the next five
years.
