Absa donates running shoes to township running club ahead of Absa Cape Town 12K CITYRUN

 

Ahead of the Absa sponsored RUN YOUR CITY Series, the Proudly Pan-African bank, Absa, partnered with the Langa Running Club as part of their role in society strategy to create a meaningful impact and develop communities it operates in. The purpose-led bank hosted a brief handover of much needed running apparel to athletes from the running club in the township of KwaLanga, outside of Cape Town.

Absa Managing Executive, Relationship Banking for Western Cape and Eastern Cape, John Tshabalala, says the bank wants to play a leading role in the upliftment of its customers and communities across the country through key partnerships and initiatives that unearth, foster and profile Africa's greatest talent.

"Absa prides itself in making possibilities come to life and as part of the Absa Cape Town 12K CITYRUN, we wanted to empower runners with assets they need to achieve their performance goals. The Langa Running club has 380 members and our ambition is to see every member of this club participate in the next Absa RUN YOUR CITY Series and hopefully represent the country in this sport in the future," says John

Langa Running Club Chairman, Aubrey Isaacs, is elated by the visit from the bank and mentioned that it augurs well for the development of running in the township.

"Many of our club members are juniors who still have a long way to go in the sport of running. This gesture by Absa will inspire not only them but their peers to take the sport seriously and use it to better their lives," he said.

"We would also like to thank Absa for donating running shoes to our four elite lady athletes who will be taking part in this weekend's Absa Cape Town 12K CITYRUN, the impact that such a donation has on a township club goes a long way in boosting their confidence and hopefully they will deliver some stellar results this weekend," he added.

The Absa Cape Town 12K CITYRUN will take place this coming Sunday 21 November from the Woodbridge Bus station until the Cape Town CBD. For more Information go to https://www.thecapetown12.com.

 

About Absa 

Absa Group is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups. 

 

Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance.

Absa operates in 14 countries. The Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa, and Zambia. Absa also has representative offices in Namibia and Nigeria, and securities entities in the United Kingdom and the United States.

 

For further information about Absa Group Limited, please visit www.absa.africa

Absa hands over much needed shoes

Elite runner Paige Mackenzie

In attendance at the Absa handover - Steven Mokoka encouraging the Langa running club

James Moloi thanks Absa for its contribution to assisting athletes

John Tshabalala announces donation to the Langa running club

Yandiswa Shange receiving her running shoes

Sponsorship announcement: Absa signs four-year deal with RUN YOUR CITY Series

 

Proudly African bank, Absa, unveiled its strategic approach towards getting the country moving in the right direction, through its announcement of a four-year partnership with the RUN YOUR CITY Series running events in South Africa.

Through this partnership, Absa will continue its journey of step-changing its contribution to society by adopting an integrated and inclusive approach to achieving impact, this time, through promoting a walking, running, and riding culture among South Africans.

The partnership is set to inspire the country to get active, reach their performance goals and connect with old and new friends on the road. The mass participation series continues to encourage walkers and runners of all fitness levels to take part in each respective event and will also feature an elite athlete invitational programme that allows South African athletes to compete against the world’s best on home soil.

Absa Executive, Geoff Lee, led the way in sharing the exciting news, “As a proudly African bank, we recognise the role that sport and activity play in uplifting communities and boosting our nation’s morale. Sport has been tightly woven into our identity as Africans and we are excited to be announcing our new partnership, which will not only improve our sporting prospects but will shape our lives as citizens for the better. The Absa RUN YOUR CITY Series partnership is not only about getting active, but it will help the bank enable our colleagues to be an active force for good in their communities as part of our employee value proposition, ensuring that they are part of bringing Africa’s possibility to life and fostering a culture of action,” adds Lee.

Michael Meyer, Managing Director of Stillwater Sports and Founder of the RUN YOUR CITY Series, echoed the excitement of what the new partnership meant to runners across the country. “The support of Absa will be phenomenal for road running in South Africa and Africa, on all levels. Since the inception of the series, our focus areas have been innovation, inspiration, and fun – we wanted to create the most accessible and enjoyable mass participation road running event in Africa. With Absa’s commitment to the series, we believe that the future of the events in the series is extremely exciting and can't wait for the thousands of runners (existing supporters and new) to experience the exceptional Absa RUN YOUR CITY events.”

The timing of this new partnership is closely aligned with the bank’s strategy to get even closer to their customers and communities. “The partnership provides us with a platform to get everyone involved in a meaningful way to create shared value for the communities in which we operate,” adds Lee.

Athletics South Africa (ASA) President, James Moloi, expressed the association’s support at the virtual launch. “It is exciting to see brands such as Absa joining the running community on the highest level in the country. We welcome new partnerships, creative and innovative solutions that will help continue to build one of the leading sports in the country. We thank Absa for their commitment in supporting communities across the country through sporting events that act as vehicles to help improve the economy and well-being of South Africans. We wish all athletes the best of luck with all their preparations as they get ready to safely hit the streets of Durban and Cape Town respectively in 2021 and Cape Town, Durban and Johannesburg respectively in 2022.”

The Absa RUN YOUR CITY Series is a multi-disciplinary property that will encourage South Africans to get active on a regular basis. By using sport to lift our nation, Absa continues delivering on its promise to turn the dreams of everyday citizens into meaningful realities.

For further information on the Absa RUN YOUR CITY Series, please visit https://runyourcityseries.com/


END.

About Absa

Absa Group is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups.

Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance.

Absa operates in 14 countries. The Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia. Absa also has representative offices in Namibia and Nigeria, and securities entities in the United Kingdom and the United States.

For further information about Absa Group Limited, please visit www.absa.africa

About the Absa RUN YOUR CITY Series

A proudly South African mass participation road running series, the Absa RUN YOUR CITY Series has been revolutionising the sport since 2015. A road running celebration like no other, the Absa RUN YOUR CITY Series comprises three unique events, namely the Absa CAPE TOWN 12K CITYRUN (launched in 2015), the Absa DURBAN 10K CITYRUN (launched in 2017) and the Absa JOBURG 10K CITYRUN (launched in 2016).

A diverse road running series, the Absa RUN YOUR CITY Series integrates businesses, families, investment in community, world-class achievement, and fun for all participants.

For further information, please visit https://runyourcityseries.com/

About Athletics South Africa

Athletics South Africa is the national governing body for the sport of athletics (including track and field, cross country, road running and racewalking) in South Africa, recognised by World Athletics and also a member of the Confederation of African Athletics.[4] The association is based in Johannesburg.

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