Danone Southern Africa is
proud to announce that Nikon in South Africa, a world
leader in photo imaging technology, will be supporting the Danone Nations Cup,
the largest youth football tournament for players between the ages of 10 and 12
in the world. The tournament has been organised by Danone since 2000 and
involves 2.5 million youngsters each year from all corners of the world.
Run under the auspices of
the South African Schools Football Association (SASFA), the South Africa leg of
the Danone Nations Cup includes over 2 500 schools from all corners of
South Africa and Nikon will support the photography, or ‘taking stories’,
around games in from the Provincial finals and the National Finals happening at
Reiger Park, Boksburg on the 28 June.
Over and above taking
photographs at games, Danone and Nikon will be campaigning to find a Kids
Reporter who will accompany the South African team to Brazil for the World
Finals later in the year. This youngster, who will be between the age of
10 and 12, will go armed with a Nikon Coolpix L820 to take pictures for
publication.
Marli van Schalkwyk, Head
of Marketing for Nikon in South Africa said: “Globally Nikon supports all
sports as a picture tells a thousand words. Further we have been looking
for a partner involved in youth football and the Danone Nations Cup was an
ideal choice. Both companies share similar values and similar ways of
working and the partnership is a win-win situation. We will be sending a
Nikon photographer to all nine provincial finals to capture the moments that
these youngsters will want to cherish forever and we will be supplying pictures
for the media. We will then play a much bigger role in the National
Finals.”
Danone and Nikon will be
running media competitions where fans can win one of 20 cameras on offer.
The public is encouraged to watch the press and facebook for details.”
Danone are delighted with
the new partnership: “The Danone Nations Cup is 14 years old this year
and it has gained credibility and legitimacy in the international world of
football and has FIFA’s stamp of approval and to have Nikon in South Africa on
board puts the tournament on a different level,” said Chantel Ehlers,
Sponsorship Manager of Danone South Africa.
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