The
coveted Barclays Premier League Trophy was the centre of attention in
Khayelitsha’s Football for Hope Centre near Cape Town today as Barclays reaffirmed
its financial commitment to the Grassroot Soccer (GRS) South Africa Coach
Development Programme run in conjunction with Barclays Spaces for Sports.
The
programme, delivered for Barclays by Grassroots Soccer, goes far beyond the
fields of football. Over 190 GRS coaches between the ages of 18 and 30, who
worked with over 39 000 youth in their communities in 2013, have been empowered
through training focused on employability and financial literacy skills over
the past year. The aim of the project is to encourage all people to live
healthy and productive lives through the medium of sport and to embody good
citizenship in their respective communities.
The
Grassroot Soccer development courses are enhanced by additional hands-on
experience as well as offering mentoring and voluntary apprenticeships.
Khayelitsha has been one of the successful areas of the programme, with 35 of
the 190 coach intake over the past year, hailing from this community in the
Western Cape.
Bafana
Bafana legend that played for Bolton Wanderers and Charlton Athletic during his
playing career in the Barclays Premier League, Mark Fish, accompanied the
Barclays Premier League trophy to inspire those present. Said Fish:
“Good citizenship should be a part of everyday life and it is key that people
understand the importance of life skills such as entrepreneurship and financial
literacy. Even footballers can’t play football forever, and it is crucial to
have some sort of business acumen to fall back on when one’s playing days are
over. Barclays needs to be commended for taking this empowering step towards
creating a brighter future and for striving to make a difference in communities
through this programme.”
Chris Barkley, Grassroot Soccer Director of Business
Development & Strategy said: “From a Grassroot Soccer
perspective, we are very grateful for the support Barclays provides this
project both here in South Africa as well as in Zambia and Zimbabwe. We have no
doubt that the fruits of this success story will see many of these people put through
the programme, going on to take advantage of high-level employment or
educational opportunities in the near future.”
The
programme, funded by Barclays through the Barclays Spaces for Sports programme,
has made a positive and meaningful impact over the past 12 months, according to
Gideon Serfontein, Head of
Citizenship at Barclays Africa. “Our community investment
will continue to focus on helping to create sustainable local communities in
which people are empowered to shape a positive future for themselves and their
families, and are able to make a meaningful contribution to their local
economy. In doing so, we partner with public benefit organisations such as
Grassroot Soccer that achieve development goals through viable, innovative and
sustainable skills programmes, thus allowing communities to prosper.”
End.
For further queries, please contact:
Dante Mashile, CPRP
Vice President Group Media Relations
Mobile: +27 72 605 1623
Notes to Editors:
Barclays Spaces for Sports:
Citizenship at Barclays is about three things: how we
contribute to growth in the real economy; the way we do business; and supporting
our communities through investment programmes and the direct efforts of our
employees. Barclays Spaces for Sports is a community-based sports programme,
which uses sport as a platform to help young people develop life skills and
revitalise disadvantaged communities in a sustainable way. In partnership with
the Football Foundation, Barclays has delivered 200 physical sports site used
by 53,000 people in disadvantaged areas in the UK.
The programme has also invested in 15 innovative
sports-for-development programmes around the world. Spaces for Sports is part
of Barclays wider 5 Million Young Futures commitment to invest not only money,
but employees’/colleagues’ time and expertise in community programmes that
enhance the enterprise, employability and financial skills of disadvantaged
young people aged 10 to 35 years, by 2015.
About Barclays Africa Group
Barclays Africa Group Limited
(Barclays Africa or the Group), is listed on the JSE Limited and is one of
Africa’s largest financial services groups. We are uniquely positioned
as a fully global, fully regional and fully local bank. We combine our global
product knowledge with regional expertise and our extensive and
well-established local presence in Africa to serve our customers and clients
even better. The Group
offers personal and business banking, credit cards, corporate and investment
banking, wealth and investment management as well as bancassurance.
Our Group was formed by combining Absa Group Limited
and majority of Barclays Africa operations on 31 July 2013. Reflecting the
enlarged group’s pan-African focus, our name changed from Absa Group Limited to
Barclays Africa Group Limited on 2 August 2013.
At 31 December 2013, we had 847,8 million shares in
issue and a market capitalisation of R112,1 billion. We operate in 12 countries
and have 11,8 million customers, total assets of R959,6 billion; 10 780
automated teller machines, 1 314 branches and 42 400 permanent employees.
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