Exclusive Powerade Performance Academy host school coaches in Western Cape

Exclusive Powerade Performance Academy host school coaches in Western Cape

Dynamic- driven seminar held to empower local coaches

Powerade, this past weekend hosted one of the legs of Powerade Performance Academies taking place across major cities in the country. The Academy, hosted at the Sports Science Institute of South Africa in Newlands on the 16^th of September 2018, saw performance experts running an interactive one-day seminar. Among these experts was David Becker, Proteas Cricket Team Mental consultant who spoke about the power of the mind. The coaches were also addressed by Cape Town City Football Club Coach and former Bafana Bafana Striker Benni McCarthy who gave insight on youth development, while Paul Delport and Suzanne Ferreira spoke about identifying talent and creating Olympians respectively.

For the 2018 campaign, Powerade has drawn attention to coaches by Celebrating Everyday Coaches. This campaign will see the everyday ‘ordinary’ coaches who do extraordinary things by refining young talent that goes on to do exploits on world stages. This is because coaches contribute greatly to the success of their teams/athletes and act as mentors and influencers for many sportsmen and women.

Powerade continues to find ways to innovate and support born sportsmen’s progression of active goals and has maintained its commitment to young South African sportsmen and sportswomen by providing them with the necessary platforms to achieve their ultimate sporting goals.  In line with this commitment, Powerade has aimed much of its focus on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.

Puso Makume, Powerade Sponsorship Manager says, “Powerade aims to drive a coaching evolution in South Africa, ensuring that born sportsmen and sportswomen are introduced to the science of correct training and benefits of proper hydration. We would like help keep sports enthusiasts Always Forward and with this academy we aim to create a path to an effective evolution for school sports.”

The coaches in attendance received Powerade Coaching kits that will help them continue to assist them in their everyday coaching tasks. To connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and celebrations with their peers.

The last leg of Powerade Performance Academies will take place in Johannesburg (November).

For more information, visit Powerade Facebook page (@PoweradeZA) and #AlwaysForward.