Local
athleisure brand, Mille is renowned for its durability and comfort and has
further cemented its place as a leader in sports footwear and apparel by
supporting Danone Southern Africa in the Danone Nations Cup for yet another
consecutive year.
The
Danone Nations Cup is the largest youth football tournament for players between
the ages of 10 and 12 in the world. Overseen by the South African Schools
Football Association (SASFA), the South African leg of the Danone Nations Cup
includes more than 2 000 schools from all around the country, and Mille will be
proudly kitting out the team from provincial level with sports apparel as well
as kit out the team that competes in the World Finals both on and off the
field.
As
Mille is an avid supporter of living an active lifestyle, the partnership
between Mille and Danone is built upon encouraging young individuals to be
ambitious, reach for their goals and follow their dreams. The result of the
collaboration is an unbelievably strong partnership that offers young South
African footballers the opportunity of a lifetime.
Mille
is committed to providing unwavering comfort and quality to ensure its wearers
are equipped with resilience. The core of the Mille brand believes that it
doesn’t matter whether you are just starting out an active lifestyle or
maintaining one you’ve had for years. Rather, Mille is committed to encouraging
continuous growth and development by remaining at the forefront of sportswear
with a go-getter attitude.
Danone
Southern Africa has welcomed Mille into the family. “The partnership is
now three years old and has significantly helped the schools that participate
in our tournament, many of whom have never had their own kit. It
has been heartwarming to see how this gesture has put smiles on the faces of
our youngsters. It gives them a sense of pride, camaraderie and
confidence and we thank Mille for this generous partnership,” said Chantel
Ehlers, Communication Specialist, Danone Southern Africa
The
Danone Nations Cup is into its 17th year with the World Final to be
staged back where it started all those years ago – Paris, France.
South
African schools are currently playing their cluster and regional games.
The Northern Cape was the first province to hold their finals with the North
West hosting their provincials at the Matlosana Stadium, Klerksdorp on April 23rd.
About Danone
Danone
Southern Africa is part of the Danone Group, one of the fastest-growing food
companies in the world. Danone is present in over 120 countries across
all continents. With 160 plants and around 100,000 employees, the Danone Group
is the number one worldwide for Fresh Dairy Products. Danone’s mission is to
bring health through food to as many people as possible.
One of the core values
of the Danone Nations Cup tournament is to encourage young people to believe in
their dreams. Through this initiative Danone offers a sporting event that
reaches out to and inspires millions of children all over the world
About Mille
It’s there when
you win or lose. It’s the kit you want to wear professionally and socially.
Mille, a leader in technical sportswear - gives you all that you need to stand
proud at the end of the day while looking professional. Its Italian heritage means
you always look the part and that these are clothes that refuse to be damaged
by some on field game sweat. For the last several years we benchmarked a new
era in soccer accessories with tog bags, soccer balls, shin pads, goalie gloves
and soccer boot insignia. All that’s left to say is, Game on. And Stay with the
Play.
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