Tuesday, April 1, 2014


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Danone Southern Africa is proud to announce that Mille, a local athleisurebrand, will be supporting the Danone Nations Cup, the largest youth football tournament for players between the ages of 10 and 12 in the world. 

Run under the auspices of the South African Schools Football Association (SASFA), the South Africa leg of the Danone Nations Cup includes over 2 500 schools from all corners of South Africa and Mille will support the South African teams with sports apparel as well as kit out the team, off the field of play, that will travel to Brazil later in the year to compete in the world finals.

Justine Cullinan, Marketing Executive of Mille said:  “Mille has a community positioning which means we priorities those who love the participation and camaraderie of sport. In South Africa we have been supporting youth football at a regional level for the past two years and at a PSL level for longer than that.  We have been looking to extend and cement this and the Danone Nations Cup was an ideal choice. Both companies share similar values and together we will be giving our future professionals an experience they will never forget.” 

Danone are delighted with the new partnership:  “The Danone Nations Cup is 14 years old this year and it has gained credibility and legitimacy in the international world of football and has FIFA’s stamp of approval.  To have Mille on board puts the tournament on a different level,” said Chantel Ehlers, Sponsorship Manager of Danone South Africa.

“Danone has a clear goal which is to offer as many youngsters in the world as possible the opportunity to believe in their dreams.  We further us the Danone Nations Cup to encourage our youth to develop healthy lifestyles,” said Ehlers.

The South African leg of the Danone Nations Cup has reached the provincial finals with Roodepan Primary School from Kimberley, Northern Cape, and Siphumelele from Inanda, Pinetown in KZN, the first teams to qualify for the national finals taking place on 23rd June at Reiger Park, Boksburg, Gauteng.

The Free State provincial final will take place at the Clive Solomon Stadium, Bloemfontein on Saturday, 12th April.

About Danone
Danone Southern Africa is part of the Danone Group, one of the fastest-growing food companies in the world.  Danone is present in over 120 countries across all continents. With 160 plants and around 100,000 employees, the Danone Group is the number one worldwide for Fresh Dairy Products. Danone’s mission is to bring health through food to as many people as possible.
One of the core values of the Danone Nations Cup tournament is to encourage young people to believe in their dreams. Through this initiative Danone offers a sporting event that reaches out to and inspires millions of children all over the world

About Mille
It’s there when you win or lose. It’s the kit you want to wear professionally and socially. Mille, a leader in technical sportswear - gives you all that you need to stand proud at the end of the day while looking professional. Its Italian heritage means you always look the part and that these are clothes that refuse to be damaged by some on field game sweat. For the last several years we benchmarked a new era in soccer accessories with tog bags, soccer balls, shin pads, goalie gloves and soccer boot insignia. All that’s left to say is, Game on. And Stay with the Play.

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