Tuesday, November 26, 2013

KFC renews their involvement in domestic and international T20 cricket in South Africa

KFC has renewed their sponsorship of the KFC T20 Internationals and associate sponsorship of the domestic Ram Slam T20 Challenge for another season.

The renewal of this sponsorship comes at the start of the Proteas home summer season where they will be playing 5 KFC T20 Internationals; 2 against Pakistan on the 20th and 22nd of November and 3 against Australia on the 9th, 12th and 14th of March.

The KFC T20 Internationals provide a terrific opportunity for KFC Mini-Cricket kids from around the country to get active in and around these matches, escorting the players onto the field, participating in the coin toss and being ball boys and girls on the boundary ropes.

As associate sponsors in the Ram Slam T20 Challenge, KFC endorses the reason why they are involved in KFC Mini-Cricket and that is to encourage kids to live active lifestyles. Here the same opportunities for player involvement occur on a more frequent basis allowing more and more kids to get active in the major stadiums around the country.

The kids are chosen at the 16 KFC Mini-Cricket festivals held around the country. Each kid gets the chance to meet a local professional cricketer at the KFC mobile studios where they ask them questions about cricket.  The most confident and enthusiastic kids at this activation get the opportunity to get active in the KFC T20 Internationals and the Ram Slam T20 Challenge.

Being able to meet and interact with their heroes during a KFC T20 International is a once in a lifetime experience for the kids involved, something that can be clearly seen when they are caught on camera during the matches dancing and interacting with the crowds!

With the cut and thrust nature of the T20 game, the KFC Mini-Cricket kids involvement in these thrilling domestic and international matches adds to the live spectacle, and gives the youngsters the belief to aim high as they go from strength to strength within KFC Mini-Cricket.

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