Danone Southern Africa is proud to announce that Canon, world-leader in imaging solutions, will be supporting the Danone Nations Cup, the largest youth football tournament for players between the ages of 10 and 12 in the world. The tournament has been organised by Danone since 2000 and involves 2.5 million youngsters each year from all corners of the world.
Run under the auspices of the South African Schools Football Association (SASFA), the South African leg of the Danone Nations Cup includes over 2 000 schools from all corners of the country. For the local tournament, Canon South Africa is sponsoring all still and video photography, will sponsor various camera prizes to be utilised as give-aways to the public, VIP’s and other guests and will also provide Canon Say Cheese photographers who will be taking social photographs of the guests in the VIP area at the National Finals held on 9 July 2011. Various other prizes will also be sponsored by Canon for media to give away as competition prizes leading up to the finals in order to create as much awareness as possible around the tournament.
Danone and Canon will also be campaigning to find a Kids Reporter who will accompany the South African team to Madrid, Spain from 5 – 10 October. This youngster, who must be between the ages of 12 and 16, will go armed with a Canon Ixus 1000HS camera to take pictures for various South African publications. Etv, who will be sending a camera crew to Spain, have further agreed to allow the winner to report on his experience which will be broadcast on Eshibobo on his return to South Africa.
Michelle Janse van Vuuren, Marketing Manager of Canon South Africa says: “Globally Canon has supported football for many years and with Canon Europe putting its weight behind the Danone Nations Cup 2011 we at Canon SA are equally excited about our involvement.”
“Soccer brings people together, and in South Africa this was clearly demonstrated during the 2010 FIFA World Cup. We believe the Danone Nations Cup encourages the young participants to become excellent sportsmen and always give their best in order to achieve success. It gives us great pleasure to help capture the memories and tell the story that these youngsters will want to cherish forever.”
Danone is once again delighted with the partnership: “The Danone Nations Cup is 12 years old this year and has gained credibility in the international world of football and boasts FIFA’s stamp of approval. Canon’s involvement has also contributed to placing the tournament on a different level,” said Sandra Dorville, Communications Manager of Danone South Africa.
“Danone’s goal is to offer as many youngsters in the world the opportunity to live their dream, promote sport and its values to young people and in line with our brand values, encourage healthy living through nutritious food to as many people as possible. Canon now also helps us to capture this on film forever.”
The Danone Nations Cup National Finals will be held at Eldorado Park on 9 July involving the nine Provincial winners.
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