The Danone nations Cup in Chile is becoming more and more popular. This year 180 teams took part despite the country being in a state of Alert due to the earth quake that rocked the country in February.
For most of the teams it is the school coach or club coach that enters the team into the event. This year there was a fantastic story about a kid that didn’t want to miss out and entered his own team into the event.
Ignacio, a 12 year-old boy from Santiago, thought that it would be a fantastic opportunity for his school to take part in the event. Unfortunately he was absent when his teachers registered the team, so he wasn’t included. Since he was left out of the team and really wanted to play in the event he registered his own team. He did all the homework that he needed to do, he got all the necessary documentation and most importantly he got his team’s parents permission to take part in the tournament. The kid even made the team kit himself.
The team trained 5 days a week but unfortunately they did not get far. They did have fun and the tournament will always be a good memory for him.
The PR and communications company that is: • In tune with cutting edge, innovative and integrated PR strategies that combine traditional, online and social media. • In tune with achieving measurable results and ensuring ROI • In tune with creativity and innovation • In tune with media trends and what drives news • In tune with strategic media partnerships which maximise key message delivery • In tune with imaginative yet practical and inspirational tools to drive your PR
No comments:
Post a Comment