Tuesday, July 12, 2016


JC Pretorius from The Pumas has been named the Coca-Cola® Hero of the day for day 1 of the U18 Coca-Cola® Craven Week.

The prestigious Coca-Cola® Hero of the Day award is presented on each day of the tournament in recognition of a game changing ‘hero’ moment.  JC was selected for the award by a Coca-Cola appointed panel of rugby experts, led by SuperSport anchor Elma Smit.  His hero moment came when he scored a late solo try which earned the Pumas their first win in four years at the Coca-Cola® Craven Week in their match against The Griffins.

"I was meant to pass to the scrumhalf but I thought that it would be best if I hold onto the ball and go for the line without stopping I will score. It worked as planned and I helped the team win." said JC. "I was surprised when my coach told me that I had won the award. That is why this is the tournament where heroes are made".

“A big congratulations to JC on his selection as the Coca-Cola® Hero of the Day.  His try, resulting in a victory for his team, was not only a great moment of heroism but led to the Puma’s first victory at Coca-Cola® Craven Week since 2012” added Elma Smit.

Fetsi Mbele, Coca-Cola South Africa’s Senior Communications Manager: Brand Experience concluded, “The Coca-Cola® Craven Week is Where Heroes Are Made and for many of the players here this week, this is just the beginning of a future in the game.  I look forward to following the likes of JC as they carve out a career for themselves in South African rugby.”   


Media Contact
Shawn Belluigi
Tel: 083 675 4338

About the Coca-Cola® Craven Week
The Coca-Cola Craven Week is an annual rugby union tournament aimed at identifying the top school rugby players in the country. The tournament started in July 1964, and is named after the legendary Springbok rugby union player and coach Dr Danie Craven.  Coca-Cola became the naming rights sponsor in 1985. There are four tournaments that take place during the Coca-Cola Youth Weeks, namely the Coca-Cola U/13 Craven Week, Coca-Cola U/16 Grant Khomo Week, Coca-Cola U/18 Academy Week and the Coca-Cola U/18 Craven Week.  Many of South Africa’s top rugby players have participated in the Coca-Cola Craven Weeks as a springboard to their professional careers including former World Cup winning captain’s John Smit and Francois Pienaar.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work

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