Tuesday, June 30, 2015

Coca-Cola Craven Week - Where Heroes Are Made

The annual Coca-Cola® Youth Week festivals begin this week with the U13 Coca-Cola® Craven Week, kicking-off a month of the best in schoolboy rugby. 

The Coca-Cola® Youth Weeks take place annually and comprise of four age categorised rugby tournaments in which schoolboys representing their respective regions, compete against one another:

·       U13 Coca-Cola Craven Week
·       U16 Coca-Cola® Grant Khomo Week,
·       U18 Coca-Cola® Academy Week
·       U18 Coca-Cola® Craven Week,

The Coca-Cola® Youth Weeks are where our country’s future rugby heroes are made.  Now in its 52nd year, Coca-Cola® Craven Week has become synonymous as the platform for showcasing the best in South African youth rugby talent. The under-18 Coca-Cola® Craven Week has seen over 270 future Springboks come through its ranks, additionally, the SA Under-20 team is nearly entirely made up of players who have played in one or more of the Coca-Cola® Youth Weeks.

To highlight the talent that will no doubt be uncovered at this year’s Coca-Cola® Craven Week, a Coca-Cola® judging panel will once again be selecting and recognising the Coca-Cola® Hero of the Day. This daily award will honour the standout player on each match day of the u18 week to be held in Stellenbosch from the 13 – 18 July.

The Coca-Cola® Hero of the Day is not necessarily your typical man of the match.  He is the fullback who made that courageous try-saving tackle, the kicker who slotted a final second penalty for the win or the winger who scored an amazing intercept try.  It is hero moments such as these which can earn a player the prestigious Coca-Cola® Hero of the Day award.

Additionally, in acknowledging the massive role that schools play in the development of South Africa’s future rugby heroes, Coca-Cola® has taken the “Hero of the Day” concept to social media!*  Coca-Cola® are searching for South Africa’s ultimate school rugby hero. Whether it’s the star flyhalf, a dedicated supporter or the u13 water boy, they want to know their story. The winner and their school will be awarded with amazing rugby related prizes.* 

Fetsi Mbele, Coca-Cola® South Africa Marketing Assets Manager comments, “Coca-Cola® South Africa is extremely proud to support the development of South Africa’s next rugby heroes through the Coca-Cola® Youth Weeks. This will be the 30th year of our sponsorship – we have had the privilege of witnessing first-hand the success of the Coca-Cola® Youth Weeks and the incredible foundation they have created for schoolboy rugby in South Africa.  The Coca-Cola® Youth Weeks also signify the importance of living an active healthy lifestyle through participation in sport.  Coca-Cola’s philosophy in sponsoring sport is all about encouraging physical activity and developing healthy lifestyles.  Playing sport, together with a balanced diet, play an important role in maintaining a healthy way of life.” 

The schedule for the Coca-Cola® Rugby Youth Weeks rugby tournaments is as follows:

·       Under-13 Coca-Cola Craven Week – 29 June to 3 July 2015, Hoërskool Rob Ferreira, White River 
·       Under-16 Coca-Cola Grant Khomo Week, July 6 to 9 2015 - Bridgton Sports Grounds, Oudtshoorn 
·       Coca-Cola Academy Week – July 6 to 9 2015, Isak Steyl Stadium, Vanderbijlpark
·       Under-18 Coca-Cola Craven Week – July 13 to 18, Paul Roos Gymnasium, Stellenbosch


Media Contact
Shawn Belluigi
Tel: 083 675 4338

*For more information on the Where Heroes Are Made Competition go to https://www.facebook.com/youthweeks
*T&Cs apply

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, Glaceau vitaminwater®, Powerade, Minute Maid®, Simply, Georgia and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

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