KFC MINI-CRICKETERS “GET INTO ACTION” AT THE SECOND KFC T20 INTERNATIONAL

 

 

For the past three years, KFC has been an integral part of the South African cricket family with their sponsorship of the KFC Mini-Cricket programme. From this sound foundation, it was announced recently that they will now extending their role in SA cricket as the title sponsor for this summer’s two T20 International Series’ against New Zealand and Pakistan.

In addition, KFC will also be an associate sponsor for the international and franchise T20 competitions for the next three years. This sponsorship secures KFC’s involvement at the highest level in SA cricket, and provides exciting opportunities for youngsters involved in the KFC Mini-Cricket programme.

David Timm – Chief Marketing Officer, KFC South Africa – commented: “KFC, through the Mini-Cricket programme, promotes an active and balanced lifestyle amongst young boys and girls. Over 100 000 children already partake in the programme across South Africa annually. With KFC now sponsoring cricket at the highest level we hope to make the experience even more meaningful to the cricketers of the future.”

The KFC T20 International Series will give KFC Mini-Cricketers exposure to first-class cricket as well as the opportunity to meet the Proteas, encouraging those already in the programme to continue playing the game and attracting others who want to join in. Since September, KFC has been searching for KFC Mini-Cricket kid ambassadors who will be able to interact with their Protea heroes as player escorts, ball boys as well as being part of the coin toss.

The KFC Mini-Cricketers selected to be a part of the action in the second KFC T20 International against New Zealand in East London hail from the East London Central regions. 

KFC will also enhance the experience for kids in the stadia by providing KFC Action Zones at all international and domestic T20 games this summer where kids can have fun testing their skills while watching the games.

As the Proteas focus on ensuring the 2012/13 season is a huge success, KFC looks set to ensure that the future Abs, Dales, JPs and Hashims also get a taste for cricket at the highest level and can participate in a game that all South Africans enjoy together.

About KFC Mini-Cricket

·         KFC partnered with Cricket South African in 2010 to build the mini-cricket programme and get more children active.

·         Currently, there are more than 100 000 kids from 4 500 schools, and just over 7 000 coaches involved in KFC Mini-Cricket.

·         KFC Mini-Cricket consists of fast, scaled-down games with eight children per team, which can be played on any reasonably flat surface with a soft ball. All players get a chance to bat, bowl, field, and keep wicket during the course of a game.

·         KFC Mini-Cricket is the first step in Cricket South Africa’s pipeline to the Proteas.