Free State Cricket Union hosted a KFC
Mini-Cricket festival at Grey’s College, Bloemfontein on Saturday, with over
1000 children (boys and girls) between
the ages of 3 and 13 getting active on the cricket field.
The kids that participated in the festival came in school teams with eight players per
team. The teams then each played two games. The KFC Action Zones,
which are inflatables that enable kids to improve their skills in a fun way,
were stationed at the ground.
But there was more to the day today than just cricket explains Lauren Turnbull, KFC CSI and Sponsorships Manager. “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year. At each festival, including Grey’s College, we set up an audition area to select kid ambassadors who will be used to promote our KFC Mini-Cricket message which is to encourage kids to get active and get into KFC Mini-Cricket. “
KFC partnered with Cricket South Africa
(CSA) in 2010 with the aim of reaching
as many children as possible and to promote an active and balanced lifestyle.
The 2011/12 season saw the programme grow by 20%, double the target set, so
there are now over 100 000 kids actively involved.
The focus this season is the KFC
Mini-Cricket kids ambassador search and for kids already in the programme to
play more frequently. “This season we will ensure that we maintain and improve
the quality of cricket played by the children and will continue to encourage
enrolment. A main focus for this season will be the growth of KFC Mini-Cricket
into rural communities,” said Niels Momberg, Youth Cricket Manager at CSA.
AB De Villiers has been an ambassador of
KFC Mini-Cricket since 2010 and is an inspiration to the kids involved.
“Everyone needs an introduction into a particular sport and we couldn’t ask for
a better way than to be involved in KFC Mini-Cricket. I believe this season
will entice even more kids into the programme and I bet it will unearth some
characters as ambassadors. I will have to work hard to keep my position
as the ambassador.”
KFC is immensely proud of their involvement
with KFC Mini-Cricket: “What we have achieved to date goes far beyond our
expectations. Our message is to encourage active and balanced lifestyles
for children and each season we look at ensuring that the kids have fun
outdoors, this season is proving to be no different,” said Turnbull.
Each of the 16 cricket provinces will
stage a KFC Mini-Cricket festival and the Free
State festival was the fifth. KFC and CSA
remain committed to building cricket amongst the youth now and well into the
future.
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